CASE STUDY
How to manage mass refunds and gift cards in the time of pandemic
Why I think H&M is an example of a bad loyalty program

Why I think H&M is an example of a bad loyalty program

H&M invested lots of effort in building their Club for loyal customers and failed expectations with poor experience. Read on to see why I think you can do better while investing less in your customer retention strategy.

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Unique promo codes in cross-channel Braze experience

Unique promo codes in cross-channel Braze experience

What if I told you that Braze can send unique coupon codes and gift cards in multi-channel messages thanks to a built-in integration with Voucherify?

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How to increase average order value with product bundling

How to increase average order value with product bundling

Product bundling - how to do it right? Dynamic customer segmentation, explaining the product value, flash sales, flexible offer bundles.

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11 Easy rules of efficient referral programs

11 Easy rules of efficient referral programs

Efficient referral program: gamification, diversified, surprising rewards and incentives, omni-channel approach, lightning integration and partnerships management.

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How to Create a Customer Referral Program That Works - step-by-step infographic

How to Create a Customer Referral Program That Works - step-by-step infographic

How to create a referral program that works - how to achieve a high conversion rate and good customer experience through personalization and gamification.

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Retailmenot Study: how to turn market data insights into successful promotion strategy for 2020

Retailmenot Study: how to turn market data insights into successful promotion strategy for 2020

Learn where and when promotions matter and fit your promotional strategy to the expectations of modern costumers.

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7 examples of marketing automation that improve customer journey and CX

7 examples of marketing automation that improve customer journey and CX

Automation can increase conversion rate by 15%. How and what to automate to make your platform always exceed customers' expectations?

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How to increase conversion rate with the right promotional messages?

How to increase conversion rate with the right promotional messages?

Promotion success starts from having a clear goal in mind. Then, you need to choose an incentive, design a message, and figure out the marketing channel.

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Behavioral marketing - behaviour-based promotion ideas

Behavioral marketing - behaviour-based promotion ideas

When your sales strategy is based on customers’ behaviour, then you can be sure you've fully grasped the personalisation concept the right way.

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Incentivised reviews or influencer marketing - what is the best for your business?

Incentivised reviews or influencer marketing - what is the best for your business?

Happy customers are your best influencers. This marketing strategy comes in handy when influencers with thousands of followers are difficult to reach.

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How to develop a successful
Coupon Marketing Strategy
and increase your conversion rates

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