Technical aspects of customer segmentation – data synchronization (part 1)
Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price. Read more
Planning sales promotions on your digital transformation journey
Insights on digital sales promotions and how to go digital with the help of an API. A case study from the top e-commerce company and their road towards digitization of promotions. Read more
Tech is the future of work, but how to learn it? Talking to developers is a good place to start.
How to learn tech? Every well-paid CRM manager had the same answer — just talk to your software developers. What's the question? How did you learn the tech behind CRM and lifecycle marketing technology? Read more
The unseen complexity — the benefits of headless commerce
Everything you'd like to know about headless (API) approach to commerce but were too shy to ask. Read more
How to use the cloud to build applications faster?
How to achieve code simplicity and receive fast feedback with API-first and cloud-based applications. Read more
How personalised incentives build up customer loyalty?
Uncover how to combine Braze’s cross-channel approach with Voucherify’s reward infrastructure to give backwind for your customer retention campaigns and loyalty incentives. Read more
October 2019 Product Newsletter
A set of the most important features from October 2019. Read more
How to use headless commerce platforms to build modern marketing campaigns rapidly and affordably
In this article, we’ll dive into API-based and headless e-commerce tools to see how to use and integrate them so they positively impact the speed of delivery in your project. Read more
Architecture of customer loyalty software — a guide for product managers
How to find the right customer loyalty software? Which features does my loyalty program need? Architecture of a good loyalty program software. Read more