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October 2019 Product Newsletter

A set of the most important features from October 2019.

Voucherify newsletter October 2019

With a bunch of new features and hardened API, Voucherify is ready to help you handle Black Friday and Cyber Monday. Explore recent upgrades to our promotion stack and learn more about our new partnerships.

"Getting a coupon has been physically shown to be more enjoyable than getting a gift."

Download free ebook

Learn more in our not-so-short guide to coupon marketing.

[Early access] Giveaways

A new digital promotion has arrived. With giveaways — a new campaign type — you can enable your marketing team to create engaging online contests to grow your audience. As usual, we bet on the flexibility and speed of delivery. Define contest rules, design and host corresponding landing pages, and automatically select and notify winners — straight from the dashboard. Explore how SIG uses it to run their offline-to-online lucky draw campaigns and contact us to get early access. 

Giveaway landing page
Giveaway landing page

Promotion creator got new looks

We revamped promotions creator. Now it's easier to add tiers and incentivize shoppers to spend more. Plus, with tier-level metadata, you can come up with fine-grained validation rules that don't come by default in our promo engine. 

And by the way, we'll introduce promotion stacking soon. You'll be able to set priority levels of cart-level promotions to up-sell customers and/or prevent them from gaming the system. 

New promotion design
New Promotion Stacking Design

Double opt-in for enrolment forms

Achieve GDPR readiness by requesting email verification for the coupon-, referral-, and loyalty-focused landing pages. As any email from Voucherify, the verification message can be fully branded.

Double opt in feature
Double opt-in

Loyalty programs powered up

  • Fine-grained notifications Engage customers with automatic messages on every stage of loyalty program (invitation, points earned, points spent etc.). The template editor and merge variables will make sure that your notifications are good looking and personalized.  
  • Webhooks — We plugged loyalty-based events to our webhooks. For instance, you can now notify external systems when a customer redeemed points for a reward. 
  • List member's activity Loyalties API endpoint has gained a utility method to retrieve member's activity which you can use to build customer cockpits    
  • Points transfer — Allow your customers to transfer points between many cards. Also, our smart qualification API will tell you when it makes sense to do so when a customer tries to redeem a specific reward. This recipe explains it in detail.

Platform monitoring

The project settings now show you the API usage, including monthly redemptions as well as hourly API calls. Reminder — we never block your API access. In case you exceed some quotas, we'll send you an email with an invitation to discuss your plans.

API monitor
API Monitor

Partnership with Moltin

Good news if you're a Moltin user. Voucherify will be fully integrated into Commerce Service to extend its sales promotion capabilities. Read more about this and other partners we've welcomed recently, including small business, top SaaS players, and enterprise-grade setups.

Voucherify + Moltin
Voucherify and Moltin partnership

Voucherify Cookbook

Visit our brand new Voucherify Cookbook and see how to recreate certain workflows or find some inspiration for new promo campaigns possible with Voucherify. Reach out to us with your ideas and we will do our best to guide you through the steps needed to launch your dreamed campaign. 

voucherify cookbook
Voucherify cookbook

Achieve Your Business Goals With Personalized Promotions

  • Learn the top benefits of discounting.
  • Find inspiration for your next coupon campaign.
  • See the dos and dont's of coupon marketing.

The benefits of API-first approach for promotions and loyalty programs

  • Learn how API-first platforms work.
  • See how international brand supercharged their promotions with API-first loyalty program.
  • Read how digital teams can benefit from API-first solutions.

Explore 10 Coupon Campaign Setups in Voucherify

  • Find inspiration for your next promotional campaign.
  • Learn the most popular coupon campaign setups.
  • See how to recreate the campaigns step-by-step in Voucherify.

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