Answer these questions and see what promo campaign you should launch next!
Are you sitting on the fence unsure whether to choose loyalty or referral campaign for your brand? Or perhaps discount or cart-level promotion will work better? Don’t worry, we’re here to put an end to all those sleepless nights and give you some clues on what your company needs most.
[Question 1] What is the biggest priority for your brand at the moment?
A) Retaining customers.
B) Acquiring new customers.
C) Don’t know, maybe both?
[Question 2] How much time and effort are you willing to put into a new promo campaign?
A) A lot, I have a whole dev team just waiting for some action.
B) Not too little and not too much - I have technical team but they’re busy with other projects.
C) Little, I don’t have good technical support and I’d rather do everything myself.
[Question 3] Which words describe your customers best?
A) Luxury, quality and demanding.
B) Convenience, quality and engaged.
C) Variable, quantity and casual.
[Question 4] What is the age of your customers?
A) 30-50 years old.
B) Teenagers and young adults.
C) 50 and older.
[Question 5] How important is personalisation for your business?
A) Very important - it’s a priority.
B) Important just like any other factor.
C) I don’t really pay attention to it that much.
[Question 6] Do you have a lot of experience with launching promo campaigns?
A) Yes, some people call me a Master Marketer.
B) So-so, I launched a few.
C) No, it may be my very first campaign.
[Question 7] Are you interested in promoting certain world views with your brand?
A) Sure, why not?
B) Not really, I’d rather stay out of it.
C) I don’t think that my customers would be supportive of this.
[Question 8] Which distribution channels do you consider?
C) None of the above.
[Question 9] Are you interested in running an offline campaign?
A) Yes, I intend to run mostly offline campaign.
B) No, I want to run strictly online campaign.
C) Why not - I’d like to have both online and offline versions of my campaign.
[Question 10] How would you like to reward your customers?
A) With discounts.
B) With experiences.
C) With items.
If you answered A to most questions we think that these campaigns could do wonders for your brand:
- Heavily personalised loyalty program with some exclusive rewards.
- Charity loyalty program.
- Online and offline gift card program distributed via personalised emails.
If you answered B to most questions perhaps these campaigns could work for you?
- Cart-level promotions for certain product distributed via push notification.
- Referral program offering short trips and experiences as rewards.
- 20% discount for new customers.
If you answered C to most questions maybe try out these campaigns?
- Happy hours campaign distributed via live chat notifications on your e-commerce site.
- Giveaway campaign with material rewards.
- 20% discount for referring a friend.
We sincerely hope that this quiz inspired you to launch an amazing campaigns, but if you're still in two minds about it, contact our experts to get some advice on which promo campaign suits your company best.
Are you ready to launch your first promo campaign with Voucherify?