Mental Accounting – all you need to know to boost your sales.
Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out. Read more
How Fitfox decreased coupon creation time by 90%?
Fitfox integrated with the Voucherify Promotional Engine to build personalized coupon, discount, referral, and loyalty campaigns faster on their platform. Read more
Deliver unique e-commerce experiences with Brightpearl and Voucherify
Having trouble incentivizing your audience to make a purchase? Enhance your Brighpearl POS with personalized promotions. Read more
The Blemishing Effect - a secret tactic to boost your sales
Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect. Read more
Blowing the whistle - how to combat referral abuse and fraud?
A ready-to-go list of technical security tools and practical steps you need to take to protect your referral program from potential fraud. Read more
Watch out for these top loyalty solutions that drive customer retention
Are you stuck with your loyalty program? Check out these outstanding loyalty solutions to nearly double your retention rates. Read more
How to Become a Product Manager? My story of moving from Digital Marketing to Product Management.
Demystifying Product Management. All you need to know about becoming a Product Manager and the necessary skills to keep the job and thrive. Read more
December 2019 Newsletter
See all the new improvements that we've implemented this December! Read more
The Definitive Guide to Personalised Promotions - tips, best practices and examples.
Find out what is the secret of personalized promotions and how they can help you leverage your promotional activities. Read more
Measuring loyalty - Voucherify loyalty calculator that computes the loyalty score for you
Try out the new loyalty calculator to measure the top loyalty metrics for your customer base and your loyalty rewards program. Read more