Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.
Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales. Read more
COVID-19 economic crisis – why and how to move to DTC online sales as a manufacturer?
Coronavirus impact on retailers and manufacturers. Why should you move to direct to customer sales? Strategies to adapt if you are moving to DTC sales online. Read more
Direct-to-consumer retail and promotional strategies for manufacturers and how to implement them
How to move to direct sales without causing a channel conflict or a price war? The most important lessons learned from the best D2C companies and manufacturers who have tried it. Read more
COVID-19 – Ensuring business continuity with mass refunds to gift cards.
How to deal with mass refunds, cancellations and managing claims during the COVID-19 crisis with smart gift vouchers? A step-by-step guide to automating mass refunds to gift cards using Voucherify Promotion Engine. Read more
What should you know about CMS as a CRM Manager?
Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers. Read more
How to launch an Uber-style loyalty program with Voucherify?
Why is the Uber Rewards program successful? Top features of Uber-style loyalty program. How to launch a loyalty program similar to Uber Rewards with Voucherify? Read more
March 2020 Newsletter | Segment, Brightpearl and Shopify Integrations
See what we've been up to between January and March 2020. Read more
Tech is the future of work, but how to learn it? Talking to developers is a good place to start.
How to learn tech? Every well-paid CRM manager had the same answer — just talk to your software developers. What's the question? How did you learn the tech behind CRM and lifecycle marketing technology? Read more
Mobile loyalty software
What is a mobile loyalty program? How to create a successful mobile loyalty program? Best in-app loyalty program examples. Read more
The unseen complexity — the benefits of headless commerce
Everything you'd like to know about headless (API) approach to commerce but were too shy to ask. Read more