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15+ sales promotion examples

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Best practices for B2B rebates and incentives

Creating value from B2B rebates and incentives: incentive compensation software, ROI tracking, promotion personalization.

How to increase average order value with product bundling

Product bundling - how to do it right? Dynamic customer segmentation, explaining the product value, flash sales, flexible offer bundles.

11 Easy rules of efficient referral programs

Efficient referral program: gamification, diversified, surprising rewards and incentives, omni-channel approach, lightning integration and partnerships management.

How to Create a Customer Referral Program That Works - step-by-step infographic

How to create a referral program that works - how to achieve a high conversion rate and good customer experience through personalization and gamification.

The secret to successful personalization - promotion marketing

How to make personalized promotions: data analysis, segmentation, creating 360 customer profile, behavioural promotions. A/B testing role in personalization.

Retailmenot Study: how to turn market data insights into successful promotion strategy for 2019

E-commerce challenges beauty brands in 2019 continue to face

How Kiko Milano survives in competitive times thanks to great pricing strategy (personalized discount coupons, in-cart discounts) and a gamified rewards (loyalty program)

The Decoy Effect: A pricing strategy you don’t want to overlook

It’s common sense to want your product to look good, and one tried-and-true way to make that happen has always been through contrast. If you can compare your product favorably against a competitor’s product, then you should do it.

7 examples of marketing automation that improve customer journey and CX

Automation has potential to increase conversion rate even by 15%. It allows marketing teams to achieve better productivity and also maximize the value of every lead. The management of cross-channel traffic and multi-level funnel becomes straightforward and easily controlled.

How to increase conversion rate with the right promotional messages?

Promotion success starts from having a clear goal in mind. Then, you need to choose an incentive, design a message, and finally, figure out the marketing channel. Every coupon or discount that is unable to reach its target is pointless. Looking for field-tested tips, we asked digital marketing experts, entrepreneurs, and business owners to share their insights. In this post, we'll try to put them together into an effective strategy for sharing promotions with end customers.

Behavioral marketing - behaviour-based promotion ideas

Marketing personalisation has become an advanced tactic helping to meet or even exceed customer expectations. It’s much more than a name in the message or a well-targeted subject line. When your sales strategy and shape of promotions are based on customers’ behaviour, then you can be sure you've grasped a personalisation concept in the right way.

Personalized promo campaigns convert

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