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How to develop a successful Coupon Marketing Strategy and increase your conversion rates - The Ultimate Guide

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Direct-to-consumer retail strategies for manufacturers and how to implement them

How to move to direct sales without causing a channel conflict or a price war? The most important lessons learned from the best D2C companies and manufacturers who have tried it.

99% of e-tailers aren’t tapping into the full power of demographic data

How to use demographic data for your marketing strategy? Targeting your customers based on psychology, behavior, identity explained.

Understanding API-Based Platforms: A Guide For Product Managers

How to build the right digital product? Data-driven approach, API -based platforms - the key to the right platform strategy. API-based platforms basics explained.

How to measure micro- and nano-influencer marketing campaigns

Influencer strategy - how to track the ROI from your influencer campaign with unique coupons; which influencers to work with - nano or micro influencers?

The Licensing Effect: A rarely used tactic to get your visitors to splurge

The licensing effect - how to encourage your customers to splurge? Use the power of behavioral marketing (shopper psychology) and reciprocity for your e-commerce strategy.

Field-tested Happy Hours marketing ideas that will boost your sales

Happy hours for retail and service business - how to use flash sales for your business? Step-by-step happy hours strategy and inspirations.

Go beyond Headless CMS - meet Headless Commerce

Upgrade your commerce from headless CMS to headless e-commerce. Transform your static or dynamic site to gain more flexibility and an omni-channel approach!

How to increase average order value with product bundling

Product bundling - how to do it right? Dynamic customer segmentation, explaining the product value, flash sales, flexible offer bundles.

11 Easy rules of efficient referral programs

Efficient referral program: gamification, diversified, surprising rewards and incentives, omni-channel approach, lightning integration and partnerships management.

How to Create a Customer Referral Program That Works - step-by-step infographic

How to create a referral program that works - how to achieve a high conversion rate and good customer experience through personalization and gamification.

The secret to successful personalization - promotion marketing

How to make personalized promotions: data analysis, segmentation, creating 360 customer profile, behavioural promotions. A/B testing role in personalization.

Personalized promo campaigns convert

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