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How to develop a successful Coupon Marketing Strategy and increase your conversion rates - The Ultimate Guide

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Direct-to-consumer retail strategies for manufacturers and how to implement them

How to move to direct sales without causing a channel conflict or a price war? The most important lessons learned from the best D2C companies and manufacturers who have tried it.

The Primacy Effect

The Foot In The Door Effect

Architecture of customer loyalty software — a guide for product managers

How to estimate customer loyalty software? What are the obstacles on the road to well-oiled loyalty campaigns? How to retain customers with capital "R"? This article tries to answer these questions from the PM's point of view.

How to develop the right loyalty or referral program for your SaaS

The best examples of SaaS loyalty and referral programs. How to set up a loyalty program for your SaaS with the Voucherify referral management, API-based software.

Why I think H&M is example of a bad loyalty program

Even great brands struggle to build a scalable customer loyalty solution that gives consumers what they crave for. When some brands reap a generous harvest of their loyalty programs, the others fail. Good news for small businesses, for sure, it’s not a matter of the budget. A market giant, H&M, invested lots of effort in building their Club for loyal customers and failed my expectations with poor experience. Read on to see why I think you can do better while investing less in your customer retention strategy.

Best practices for B2B rebates and incentives

Creating value from B2B rebates and incentives: incentive compensation software, ROI tracking, promotion personalization.

Unique promo codes in cross-channel Braze experience

What if I tell you that Braze can send unique coupon codes and gift cards in your multi-channel messages? All great opportunities delivered to you by Braze go even farther now and offer personalized promotions run via every connected channel.

Strikethroughs, Reference Pricing, and the Allure of the Deal

With relatively few exceptions, sales events are very important in retail. The reason is obvious: people love to get good deals. Or at least they love to feel like they are getting good deals.

Uber-style referral program with Voucherify

Take an in-depth look into the Uber referral program mechanics and learn how to implement a similar one with Voucherify API.

Leverage your subscription business with the right promotional strategy

Promotions relevant for subscription business: loyalty, referral programs, flash sales, unique promo codes, gift cards. Promotion ideas for SaaS, PaaS.

Personalized promo campaigns convert

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