This calculator is intended for everybody interested in measuring the loyalty of their customer base.
We highly recommend investing in or creating your own CRM platform to keep track of your customers’ activities to easily calculate the loyalty metrics above.
Data suggests that 40% of revenue comes from returning or repeat purchasers and that the top 10% of your customer base spend 3x more than your average customer. Besides increase in revenue, loyalty marketing builds engagement opportunities throughout the customer lifecycle adding to trustworthiness and influence of your services.
No, you can use the loyalty calculator for free and without signing up.
If that's the case, there is a number of ways how you can improve your score. You can boost your social media presence and start a conversation between your brand and customers to create a faithful community or improve customer satisfaction rates. However, what we think is best is the loyalty program that rewards your customers and offers them great real value. Go here to learn more about launching a loyalty program with Voucherify.