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Calculate the loyalty of your customer base

Acquiring a new customer is 7 times more expensive than convincing a client to re-purchase.
Use Voucherify free loyalty calculator to measure the strength of your relationship with customers.

Loyalty calculator

Repeat Purchase Rate

Repeat Purchase Rate shows you how often your buyers come back to repeat a purchase. Its value ranges from 0% to 100% (the higher the better).

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Churn (customer attrition)

Churn measures how many customers resigned from using your services. 5-7% annual churn is considered normal.

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Customer Lifetime Value

CLV estimates customer profitability. The aim is to predict how beneficial the relationship with a customer will be. The higher the score, the better. Retention Rate is used to monitor business’ performance in attracting and retaining customers. The higher your score the better. *Note: optimal retention rate varies between industries.

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Customer Retention Rate

Retention Rate is used to monitor business’ performance in attracting and retaining customers. The higher your score the better. *Note: optimal retention rate varies between industries.

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Customer Acquisition Cost

CAC is one of the most popular metrics used to measure customer loyalty and engagement. In short, it says how much resources you need to invest to acquire a new customer.

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* over a given time period

How is my loyalty program doing?

FAQ

Who is loyalty calculator for?

This calculator is intended for everybody interested in measuring the loyalty of their customer base.

How am I supposed to know all this data needed to calculate customer loyalty?

We highly recommend investing in or creating your own CRM platform to keep track of your customers’ activities to easily calculate the loyalty metrics above. 

Why is customer loyalty important?

Data suggests that 40% of revenue comes from returning or repeat purchasers and that the top 10% of your customer base spend 3x more than your average customer. Besides increase in revenue,  loyalty marketing builds engagement opportunities throughout the customer lifecycle adding to trustworthiness and influence of your services.

Do I need to sign up to use Voucherify loyalty calculator?

No, you can use the loyalty calculator for free and without signing up.

What should I do if my loyalty score fell short of my expectations?

If that's the case, there is a number of ways how you can improve your score. You can boost your social media presence and start a conversation between your brand and customers to create a faithful community or improve customer satisfaction rates. However, what we think is best is the loyalty program that rewards your customers and offers them great real value. Go here to learn more about launching a loyalty program with Voucherify.