Price Increase Strategies – how to inform customers about price changes without pissing them off.
Strategies for changes in pricing. How to skillfully switch pricing? And how not to lose customers in the process? Read more
Cognitive Fluency and Customer Decision-Making in Sales
Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency. Read more
Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?
Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more? Read more
Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.
Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales. Read more
Mental Accounting – all you need to know to boost your sales.
Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out. Read more
The Blemishing Effect – a secret tactic to boost your sales
Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect. Read more
How decreasing self-control can increase purchase propensity - A Guide to Ego Depletion
How can you use the Ego Depletion phenomenon for your business? Professor of Marketing, Alex DePaoli answers. Read more
Shopping Momentum - what is it and how you can use it to your advantage?
Why is it that regular customers tend to spend more than new ones? Check out our newest blog post to learn about Shopping Momentum and use it in your daily business operations. Read more
“Get Fit” vs. “Don’t be Fat” – How relevant contextual messaging can increase motivation.
How to motivate customers with only a few words? You need to match customers' motivations for using your products by applying contextual messaging techniques. Read more
Primacy and Recency Effect - How product order impacts your sales?
Does the order matter? Yes, order matters. In fact, order matters for a lot of things. Learn how to apply the Primacy and Recency Effect in your marketing initiatives. Read more