Mental Accounting – all you need to know to boost your sales.
Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out. Read more
The Blemishing Effect - a secret tactic to boost your sales
Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect. Read more
How decreasing self-control can increase purchase propensity - A Guide to Ego Depletion
How can you use the Ego Depletion phenomenon for your business? Professor of Marketing, Alex DePaoli answers. Read more
Shopping Momentum - what is it and how you can use it to your advantage?
Why is it that regular customers tend to spend more than new ones? Check out our newest blog post to learn about Shopping Momentum and use it in your daily business operations. Read more
“Get Fit” vs. “Don’t be Fat” – How relevant contextual messaging can increase motivation.
How to motivate customers with only a few words? You need to match customers' motivations for using your products by applying contextual messaging techniques. Read more
Primacy and Recency Effect - How product order impacts your sales?
Does the order matter? Yes, order matters. In fact, order matters for a lot of things. Learn how to apply the Primacy and Recency Effect in your marketing initiatives. Read more
Marketing Psychology - The Foot In The Door Technique or a subtle art of persuasion
The foot in the door effect occurs when customers have done something small for you, which leads them to be more willing to do something bigger later on. How does it translate to sales? Read on to find out. Read more
Reference Pricing – how people respond to good deals and how it can increase your sales.
Sales events are very important in retail. People love to get good deals. Or at least they love to feel like they are getting good deals. Explore the benefits of Reference Pricing. Read more
"99% of retailers don't know the full power of demographic data" - the art of mastering demographics in your marketing strategy
How to use demographic data in your marketing strategy? Targeting your customers based on psychology, behavior and identity explained. Read more
The Licensing Effect: A rarely used tactic to get your visitors to splurge
The licensing effect - how to encourage your customers to splurge? Use the power of behavioral marketing and reciprocity for your e-commerce strategy. Read more