FOODNEKO is a brand of Woowa Brothers Japan Corporation. It is a food delivery service that delivers food from restaurants using bike riders. FOODNEKO sells meals via their mobile app. According to their mission statement, they strive to deliver “What you want to eat, Where you want to eat and When you want to eat.”
“Woowa Brothers said the conditions are better this time as the food delivery market in Japan has been expanding fast due to the new stay-at-home environment caused by the coronavirus. Like Korea, Japan also has many densely populated cities, making it a market with strong potential for growth in food delivery."
Woowa Brothers tried to launch a food delivery service in Japan a couple of years ago, but it was tough to enter the market back then. They came back with FOODNEKO in 2020 when the market conditions seemed better. The Japanese market was still quite a challenge for Woowa Brothers. Japan already had big players on the market (Demae-Can and Uber Eats) when FOODNEKO, a Woowa Brothers brand, launched its operations there.
FOODNEKO needed a smart strategy to enter such a competitive market. Sales promotions came to the rescue – thanks to launching various discounts, they could offer competitive prices without driving prices down long-term. They needed promotion management software to launch new sales promotions fast, test the promotions before launch, and manage the campaigns easily.
FOODNEKO started using Voucherify in 2020. Their promotional strategy is to use both public and unique (personalized) coupons. They also use both amount and percentage discount coupons, all depending on the campaign goals.
From the marketing point of view, they appreciate the following features in Voucherify:
From the technical point of view, what was very important for FOODNEKO, was testing their campaigns before launching them. They have managed to do it quickly in Voucherify by setting up a couple of projects, some connected to test environments, where they check campaigns before their go-to-live date. This allows them to make sure that the campaigns are set up correctly and will not burn their budget.
Here is a couple of real-life customer-facing campaigns FOODNEKO launched using Voucherify:
Employee motivational incentives:
Coupons for partners:
Run flexible promotions without wasting developers' time