CASE STUDY
How Pomelo attracted thousands of customers with personalized coupons?
Features

Explore Voucherify features

Unique codes

Generate thousands of unique codes and assign them to selected customers in a few clicks to target specific profiles, protect vouchers from misuse and track ROI.

How to create a bulk of unique codes?
Example: Bulk of unique codes
If a customer made an order in your store
Then assign a 5% code to his/her profile and send it via SMS message.

Fixed-code coupons

Create one code that can be shared with customers via multiple channels.

How to create a standalone code?
Example: Welcome campaign
If a customer visits your store for the first time
Then display a fixed-code coupon (“HELLO2020”) for 10% off the first order.

Personalized coupon codes

Limit the eligibility of your codes based on an unlimited number of attributes, such as customers, products, orders, custom events, metadata, and more.

What are validation rules?
Example: Anniversary campaign
If a customer is in the Anniversary customer segment
Then send a 10$ discount on the products from the customer's wishlist.

Item discounts

Offer discounts for selected products, instead of whole orders.

Example: T-shirt discount campaign
If a customer has pants, T-shirt and sunglasses in the cart
Then give 50% off the T-shirt only.

Free shipping

Offer free shipping coupon codes for predefined orders, segments or locations.

What is a free shipping discount?
Example: Free shipping campaign
If a customer made an order above 99.99$ and is from the US
Then send a free shipping code for the next order.

Legacy codes

Continue already existing projects and campaigns, by importing legacy codes into Voucherify.

How to import legacy codes?
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Multiple coupon types and values

Choose any type and value of your discounts. A selection of amount, percentage, unit, and free shipping coupons is sure to cover your needs.

How to create a coupon campaign?
Example: 50% off for premium users
If a customer belongs to the Premium segment
Then send a 50% discount code active for 12 hours and with a 100$ total discount limit.

Coupons as rewards

Combine your referral or loyalty campaigns with vouchers by offering coupon codes as rewards.

How to use coupons as rewards?
Example: Discount for referrers
If a customer referred at least two friends
Then give a 10$ discount for the next order and a 15$ discount for every next referral with a limit of 5 referrals per customer.

Multiple code delivery channels

Send codes to customers via email, SMS, or use 3rd party providers.

What messaging integrations can I use?
Example: Birthday campaign
If a customer celebrates birthday today
Then send a 15$ discount on the next order above 50$ via email and push notification.

Custom attributes (metadata)

Personalize your coupons with custom pieces of data and extra customer attributes, e.g., gender, favorite products, or payment methods.

What is metadata?
Example: Credit card campaign
If a customer makes an order in your Shopify store and uses Visa
Then give 15$ discount on the next order above 89.99$ for a favourite product category.

Coupon time limits

Prevent coupon misuse or nourish urgency by setting times and dates when your coupons are valid.

How to create a time-sensitive campaign?
Example: Happy hours campaign
If a customer visits your store on Wednesday between 2 pm and 5 pm
Then give a 10% discount on selected products only.

Coupon redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

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Coupon overview

Quickly check the details of your coupon codes, including redemption details, validity period, status, and more.

How to track a coupon campaign?
Example:
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Coupon management

Use API or Dashboard to quickly disable and modify coupon campaigns, including single codes.

How to manage coupon codes?
Example:
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Coupon tracking

Use Dashboard or external BI tools to analyze your coupon campaign performance.

How to track coupon codes?
Example:
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Custom code patterns

Customize the charset, prefix, postfix, and other attributes of your codes to make them memorable and user-friendly.

How to customize a code pattern?
Example: Valentine's Day campaign
If a customer purchased flowers with the use of “LOVEINTHEAIR” code
Then give chocolate box for free.

Coupon fraud prevention

Use redemption and budgetary limits, webhooks or email verification to keep your coupons safe.

How to prevent coupon fraud?
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Promotion budget control

Protect your margins with redemption limits and upper discount value.

Example:
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Multiple discount currencies

Use different currencies for various markets.

How to set a currency?
Example:
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Three code formats for cross-channel experience

Use text, barcode, and QR code formats to align your coupons with the messaging channels.

How to redeem codes offline?
Example: Mobile app campaign
If a customer has made 2 orders
Then send a 25% discount code on all products redeemable at the store via mobile apps integrated with Voucherify.

Marketer-friendly dashboard

Use an intuitive dashboard to create coupon campaigns with complex redemption rules in mere minutes, instead of days.

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Coupon finder

Use multiple filters to quickly search and modify vouchers.

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Automated coupon workflow

Connect Voucherify with other apps via webhooks to trigger automatic responses in real-time. Use segments and distribution triggers to automate your campaigns.

What other integrations can I use?
Example: Slack notifications
If a customer failed to redeem a discount code
Then send a Slack notification to the support team to investigate the issue.

Custom errors

Improve the UX of your coupon codes by including custom error messages informing customers why they were unable to redeem vouchers.

How to create custom errors?
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Coupon publication

Assign codes to singular customer profiles to ensure that only selected customers can access your vouchers.

How to share codes with customers?
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Customer cockpits

Use an individual customer space to show which incentives are currently available to the given user.

How to use customer cockpits?
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Coupon codes generator

Voucherify comes in with a powerful coupon codes generator. The generated codes can be used for coupons, promotional codes, gift vouchers, serial numbers and many more.

What is a coupon generator?
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White label coupon codes

Create a fully branded customer journey with white label coupon software.

How to launch a branded coupon campaign?
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Coupon categories

Segregate coupons into different categories to improve tracking and control.

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Landing pages

Design multi-purpose landing pages automatically synchronised with your account.

How to build landing pages?
Example: Sign-up coupon
If a customer signed up to a newsletter
Then automatically display a reward coupon code on the page.

Discount Effects

Apply discounts to whole orders, individual products or split them proportionately between items in the cart.

What are discount effects?
Example: Selected products discount
If a customer has a shower gel, shampoo, and a toothbrush in the cart
Then split the 10$ discount between the gel and shampoo.

Personalized gift certificates

Limit the eligibility of the codes based on an unlimited number of attributes, such as customers, products, orders, custom events, metadata, and more.

What are validation rules?
Example: Veterans Day campaign
If a customer is based in the US and is a veteran
Then add 100 gift card credits to the card redeemable on orders above 299.99$.

Any redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

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Time-limited gift cards

Prevent gift card misuse or nourish urgency by setting times and dates when the gift cards are valid.

How to create a time-sensitive gift cards?
Example:
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Custom attributes (metadata)

Customize your gift card campaign with unique pieces of data and extra customer attributes.

What is metadata?
Example: Favorite brand campaign
If a customer’s preferred brand is X
Then give a 20$ gift card for all orders above 99.99$ that contain at least 2 products from the X brand.

Multiple gift card delivery channels

Send gift cards to customers via built-in email and SMS designer, or use 3rd party providers.

How to share gift cards with customers?
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Multiple currencies

Use different currencies and code formats for various markets.

How to set a currency?
Example:
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Cross-channel experience with three code formats

Use text, barcode, and QR code formats to align your gift cards with the messaging channels.

How to redeem gift cards offline?
Example: QR gift cards campaign
If a customers has 100 gift card credits and is a member of a loyalty program
Then allow for the gift card redemption via mobile app at the shop.

Gift cards as rewards

Combine your referral or loyalty campaigns by offering gift cards as rewards.

How to create rewards?
Example: Gift card credits for VIP customers campaign
If a customer enters the VIP tier of a loyalty program
Then add 20 gift card credits to his/her account.

Gift card fraud prevention

Identify suspicious activity with built-in anti-fraud mechanisms (e.g., webhooks) and budgetary limits.

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Gift cards tracking

Use Dashboard or external BI tools to analyze your gift card campaign performance.

What are Dashboard reports?
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Printable gift certificates

Create printable gift cards which later can be used in physical stores or promotional events.

How to create printable gift cards?
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Refunds to gift cards

Automate mass refunds to gift cards to preserve liquidity and meet customers’ needs.

How to automate mass refund to gift cards?
Example: Cancelled trip refund
If a customer cancelled a trip in April
Then refund the trip to the gift card redeemable in the next 365 days.

Seasonal gift cards

Launch gift card campaigns inspired by special holidays and celebrations.

What are seasonal promotions?
Example: Thanksgiving gift card
If a customer is inactive for over 3 months
Then send a gift card with 50$ gift card credits redeemable in your store for 2 weeks.

Gift card balance

Quickly modify the gift card balance using API or Dashboard.

How to change gift card balance?
Example: Decreasing credits campaign
If a customer did not use a gift card for over 180 days
Then decrease the gift card credits by 10%.

Predefined gift cards

Each customer in Voucherify has a unique gift card assigned to their account that you can use as rewards for loyalty and referral campaigns.

What is a predefined gift card?
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Automatic cart discounts

Reduce the complexity of your discount strategy by applying discounts automatically if the redemption criteria are met

How to create a cart promotion?
Example: Order-based promotion
If a customer purchases products for more than 60$
Then apply an automatic 10$ discount to the whole order.

Personalized cart promotions

Enhance your promotions with customer attributes and target them at selected segments. Encourage spending from selected customer profiles and reward them for making purchases with your brand.

How to create a customer segment?
Example: Berliners-only discount
If a customer is from Berlin and made at least 2 orders within last month
Then add a package of product samples for free to the next order.

Item discounts

Offer discounts for selected products, instead of whole orders to drive sales of the particular products.

Example: Sunglasses discount
If a customer has both a swimsuit and a sunglasses in the cart
Then add 15$ discount on the sunglasses only.

Free shipping

Increase your sale revenue with auto-applied free shipping promotions for specific orders, segments or locations.

What is a free shipping discount?
Example: Item count free shipping
If a customers purchases at least four items worth more than 100$ and is from Europe
Then add a free shipping to the order.

Bonus items

Offer a free item to reduce excess stock or encourage customers to spend more.

What is a unit discount?
Example: Extra dessert
If If a customer orders a pizza and a drink
Then add a dessert for free.

Cart promotion tiers

Divide your promotions into tiers to make them not only engaging to customers but also secure for your business.

How to use promotion tiers?
Example: Bigger order, bigger discount
If a customer’s order value is more than 100$
Then add a 10% discount to the order, make it 20% if the order value exceeds 200$.

Promotion tiers hierarchy

While running multi-tier promotions, decide on the promotion hierarchy when the customer is eligible for more than one tier at the same time.

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Custom attributes (metadata)

Customize your promotions with unique pieces of data.

What is metadata?
Example: No returns cart discount
If a customer registered in your store has 0 returns
Then display a promotion banner for 20$ off all orders above 125$.

Behavior-based promotions

Display promotions when clients perform specific activities on your site, e.g., leave a checkout without making a purchase, or spend a long time browsing.

What are custom events?
Example: Session-based discount
If a customer spends more than 5 minutes on the product X page
Then display a promotion for 10% off the product X.

Boost up-selling and cross-selling

Create clever product combinations to supercharge up-selling and cross-selling strategies.

How to create a BOGO campaign?
Example: BOGO
If a customer has product X in the cart and has proceeded to the checkout
Then add product Y for free.

Product bundles

By wrapping products and services into bundles at a discounted price, you entice customers to spend more.

How to create a product bundle?
Example: The same category bundle
If a customer has 4 items from the same category in the cart
Then apply a 100% discount on the product X in the cart.

Multiple integrations

Integrate Voucherify with your e-shop within hours. Voucherify comes with several e-commerce integrations out-of-the-box, such as BigCommerce, Shopify, and WooCommerce.

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Plenty of notification channels

Inform customers about promotions via email SMS, landing pages, banners, or use 3rd party providers.

What other integrations can I use?
Example:
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Multiple currencies

Use different currencies for various markets and customer groups.

How to set a currency?
Example:
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Then

All discount types

The selection of amount, percentage, unit, and free shipping discounts is sure to cover all your business needs.

Example:
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Better discount experience

Don’t force customers to type in codes. Instead use auto-applied discounts to improve the UX of your promotions.

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Any redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

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Promotion time limits

Protect budget or nourish urgency by setting times and dates when your promotions are valid.

How to create a flash sale?
Example: Flash sale
If a customer registers in your store
Then display a 24h flash sale for 25% on all orders above 299.99$.

Seasonal promotions

Use special occasions and holidays to drive revenue all-year-round.

What are seasonal promotions?
Example: Christmas promotion
If a customer visits your store in December
Then display a 20$ promotion on all orders above 49.99$, redeemable once per customer.

Cart promotion insights & analytics

Use Dashboard or external BI tools to analyze the performance of your promotions.

How to read Dashboard reports?
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Dynamic widgets

Use a dynamic price widget to show customers how much money they can save.

How to use web widgets?
Example:
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Discount Effects

Quickly model the ways your discounts should be applied to orders.

What are discount effects?
Example: Add missing items
If a customer already has a discounted t-shirt in the cart
Then do not add an extra one, instead offer the one in the cart for free.

Double-sided and single-sided referrals

Choose to reward only referrers or both referrers and referees. Your program – your rules.

Example: Single-sided referral program
If a friend uses the referral code to book a trip
Then send 100 loyalty points worth 50$ to the referrer.

Tiered referrals

Create referral tiers with more valuable rewards at each step to encourage customers to refer as many friends as possible.

How to create tiered referral programs?
Example: Accumulating referral program
If a customer referred one friend
Then give 20$ on the gift card, give 50$ if the referrer invites at least 3 friends.

Any successful referral criteria

Define successful referrals in any way you want with the use of custom events, metadata, and validation rules.

How to use validation rules?
Example: Order-based referral program
If a friend makes an order above 99.99$ and buys X product with the use of a referral code
Then give 15% discount for the referrer's next order.

Multiple referral rewards

Surprise customers with unique rewards for both the referrers and the referees.

How to create rewards?
Example: Product-based reward referral program
If a friend redeems a valid referral code and is a new customer
Then give additional 15GB of storage to both the friend and the referrer.

Personalized referrals

Enhance your program with customer attributes and target it at selected segments. You can also try encouraging referrals from and to specific customer groups.

How to create customer segments?
Example: Location-based referral program
If a friend redeems a valid referral code and the referrer’s city is Delhi
Then add a free product to the referrer’s next order.

Custom referral events

Base successful referral events on customer behaviour beyond making orders.

How to use custom events in a referral campaign?
Example: Review referral program
If a customer leaves a positive review on Facebook
Then give 10% discount for the next order.

Custom referral links

Generate simple and catchy referral links that are both a pleasure and a breeze to use.

How to define a code pattern?
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Custom attributes (metadata)

Customize your referral programs with unique pieces of data and extra customer attributes

What is metadata?
Example: Book a ride campaign
If an invited friend booked a ride between 9 pm and 11 pm using the referral code
Then give 10$ to the referrer.

Multiple channels for referral notifications

Deliver referral codes, rewards, and other information automatically via email, SMS, push notifications, or other channels.

What other integrations can I use?
Example: Referral codes via Braze
If If a customer sign ups to a referral program
Then send a unique referral code via Braze.

Combine referral and loyalty campaigns

Reward referrals with loyalty points and run different programs simultaneously.

How to reward referrers with loyalty points?
Example: Loyalty points for referrals
If the referral code was redeemed
Then give 50 loyalty points to the referrer and 25 to the referee exchangeable for promotional products.

Referral fraud protection

Identify suspicious referral activity with built-in anti-fraud mechanisms (e.g., webhooks).

How to prevent referral abuse?
Example:
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Time-limited referrals

Set up the expiry date of your referral incentives and deactivate codes on the fly.

How to create a time-sensitive campaign?
Example: 1-month subscription referral program
If the referral code is valid and both the referrer and friend are paying subscribers after one month
Then give a 10% discount expiring in 24 hours on their next invoice.

Referrals tracking

Track your referral performance through various metrics like leaderboards or campaign performance.

How to track your referral program?
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Trackable affiliate referrals

Create easily recognizable affiliate links and track which influencer brings in the most value.

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Customer cockpits

Use an individual customer space to show which incentives are currently available for the given user.

How to use customer cockpits?
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White label referral program

Create a fully branded customer journey with a white label referral powerhouse.

How to launch a branded referral campaign?
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List customer activity

You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

How to list customer activity?
Example:
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Landing pages

Let your customers get referral codes and join your incentivized referral program via referral landing pages.

What kind of landing pages can I build?
Example: Quick referral sign-up
If a customer filled in the sign-up form on the landing page
Then send the referral code to the user’s inbox.

Point-based loyalty

Reward customer activity and purchases with loyalty points exchangeable for unique rewards.

How to set up a loyalty program?
Example: Instagram campaign
If a customer tagged your brand on Instagram
Then give 50 loyalty points.

Personalized loyalty program

Enhance your program with customer attributes and target it at selected segments. You can also nourish loyalty of the selected customer segments and top brand advocates.

How to create custom customer segmentation?
Example: Thank you campaign
If a user is in the Premium segment and made a 6th purchase
Then add extra 50 loyalty points to his/her account and notify them about it via a personalized email message.

Custom earning rules

Reward customers for making orders, custom activity, or entering new segments.

What are earning rules?
Example: Newsletter sign-up loyalty program
If a customer signed up to a monthly newsletter
Then give 30 loyalty points worth 15$ redeemable in your Shopify store.

Loyalty tiers

Create loyalty tiers with more valuable rewards at each step to encourage customers to take an active part in the program.

How to create loyalty tiers?
Example: VIP limited edition program
If a customer enters the VIP segment
Then allow the redemption of a limited edition phone case for only 10 loyalty points.

Any loyalty reward

Offer monetary, material, and non-monetary rewards that resonate best with your audience.

How to create a charity loyalty program?
Example: Charity loyalty program
If a customer has 400 loyalty points and is from the Advocates segment
Then give a 300$ gift card that can be spent on non-profit organizations and campaigns.

Multiple notifications channels

Deliver loyalty cards, rewards, and other information automatically via email, SMS, push notifications, or other channels.

What other integrations can I use?
Example:
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Custom attributes (metadata)

Customize your loyalty programs with unique pieces of data.

What is metadata?
Example: Extra points for Women’s Day
If a customer is a female and is a member of your loyalty program
Then add extra 25 loyalty points as a gift for Women’s Day.

Loyalty points as coins

Your customers can cover a part of the payment by applying a loyalty card ID as they would with a gift card or a coupon code.

Example: 1$ = 2 loyalty points
If a customer enters a valid loyalty card ID with 50 loyalty points
Then discount the total order amount by 25$.

Fixed and proportional points assignment

Offer fixed or proportional number of points for customer orders to encourage bigger purchases.

Example: Double loyalty points campaign
If a customer made an order for min. 100$
Then give 2 loyalty points for each 1$ spent.

Loyalty fraud prevention

Identify suspicious loyalty activity with built-in anti-fraud mechanisms (e.g., webhooks).

How to prevent loyalty abuse?
Example:
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Membership loyalty campaigns

Build membership programs that offer exclusive benefits for top-tier customers and build goals for your customers.

Example: Premium shoppers shop for free
If a customer made at least 9 orders, the current order is less than 40€, and he/she is from Premium segment
Then give the next purchase (10th) for free.

Online and offline points redemption

Engage brick-and-mortar shoppers with Voucherify native mobile app to boost participation in your loyalty program among the less digital audience.

How can my customers redeem loyalty points?
Example: Loyalty program for a pub
If a customer collects 1000 loyalty points
Then let the staff scan his/her loyalty card ID (as QR code) and use loyalty points as payment method.

Time-limited loyalty

Set up the expiry date of your loyalty incentives and deactivate loyalty cards on the fly.

How to create a time-sensitive loyalty program?
Example:
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Loyalty program analytics

Track your loyalty performance through analytics overview and detailed customer engagement rates.

How to measure customer loyalty?
Example:
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Automated loyalty workflow

Connect Voucherify with other apps via webhooks to trigger automatic responses to provide exceptional customer experience.

Explore more Zapier-powered automations
Example: Google Forms survey
If a customer filled in a customer satisfaction survey on Google Forms
Then add 50 loyalty points to his/her account.

Customer cockpits

Use an individual customer space to show which incentives are currently available for the given user and allow customers to redeem rewards on their own.

How to use customer cockpits?
Example:
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White label loyalty programs

Create a fully branded customer journey with a white label loyalty powerhouse.

How to launch a branded loyalty campaign?
Example:
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List customer activity

You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

How to list customer activity?
Example:
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Landing pages

Host loyalty sign-up landing pages to encourage customers to join your program.

What kind of landing pages can I create?
Example:
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Any giveaway reward

Personalized giveaway prizes including material & non-monetary incentives such as discounts, gift card credits or loyalty points.

What rewards can I offer?
Example: Extra gift cards
If a customer is a card holder and participates in a giveaway draw
Then he/she can win an extra 200$ gift card, redeemable at the checkout.

Automatic prize assignment

Automate your online contests and let Voucherify handle the rewards assignment and delivery to winners.

How can I choose winners?
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Giveaway notifications

Schedule automatic messages to send lucky numbers to participants or inform them about winning the main prize.

What are notifications?
Example: Netflix subscription contest
If a customer won a draw
Then automatically send him/her the message with a unique Netflix code.

Customizable draw conditions

Let Voucherify select the winners at random or define automatic winner selection based on the registration sequence.

How to draw winners?
Example: Instant win
If a customer registered to the giveaway as a 100th participant
Then automatically mark him/her as a winner and notify him/her about the reward.

Fast-to-implement landing pages

Build flexible & white-labelled landing pages that encourage customers to take part in your online contests and automatically assign codes upon sign-up.

How to build landing pages?
Example: Giveaway landing page automation
If a customer filled in the registration form
Then send him/her a unique number that will be used in the upcoming draw.

Multiple draw tiers

Create giveaway tiers with valuable rewards and unique drawing conditions to encourage customers to take an active part in your online contests.

How to add giveaway tiers?
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Giveaway insights & analytics

Draw actionable conclusions from detailed reporting and audit logs.

What can I track on the dashboard?
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Multi-channel messaging

Send notifications to customers via email, SMS, or use 3rd party providers.

What integrations can I use?
Example: Braze integration
If a customer is a contest participant
Then send him an email message via Braze with his/her unique lucky number.

Custom attributes (metadata)

Customize your contest with unique pieces of data.

What is metadata?
Example: Facebook giveaway
If a customer comes from the Facebook acquisition channel
Then allow him/her to take part in the draw and receive rewards.

Offline-to-Online contests

Promote your giveaways via any touchpoint with the help of QR codes & offline branding.

Example: Packaging giveaway
If a customer scans the QR code on the packaging
Then take him/her to the giveaway landing page with a sign-up form.

Reward rollback support

Maintain full control over your contests with reward redemptions rollbacks and quick deactivation of giveaways with one click.

What is a redemption rollback?
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Explore Voucherify

Run flexible promotions without wasting developers' time