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CASE STUDY
How Pomelo attracted thousands of customers with personalized coupons?

Meet the Best Alternative to Lightrail

Integrate once and let the marketing team handle the rest. Run flexible promotions while cutting development costs and allowing your marketing team to shine.

Get startedGet a demo

Complete Lightrail Alternative

Run any promo campaign with single tool

Ditch single-issue software and empower your marketing team with a complete promotional suite.

Offer marketers an edge with intuitive UI

Let your marketing team create any promo campaign without constantly nagging developers.

Make developers happy with API-first infrastructure

Empower your technical team with 10+ SDKs, native integrations, API-driven architecture and more exclusive features.

Promotion Engine for
Marketers & Developers

Are you tired of constantly coding and maintaining Lightrail promotions?  Join 250+ customers who chose a customizable promotion engine that will give you all the flexibility you need.

  • Complex validation rules available in the UI.
  • Built-in messaging designer for email and SMS.
  • Custom attributes that make any use case possible.
  • Single customer view&customer portal.
  • Full white-label solution for all promotion types.
See what makes Voucherify the world-leading promotion engine

We will support you with migration

  • Our experts will walk you through your use cases to ensure every ongoing campaign can be replicated.
  • Fully documented API is easy to integrate, but if you run into any issues, we will support your developers with their queries.
  • CRM integrations, bulk updates, CSV import for products and customers will help you synchronize your data.
  • Our partners will help you replicate your campaign, landing pages, e-mail templates, and other creative assets.
  • We will train your employees on how to use the tool (available for enterprise-level subscription plan).
  • If you do not have developers available for the integration and migration, our partners can do that for you.
Voucherify Dashboard
Voucherify Dashboard
Voucherify Dashboard

Voucherify vs. Lightrail

Everything you love about Lightrail with some Voucherify-exclusive features and affordable pricing.

If you are not sure that your use case is covered by Voucherify, contact us.

Track  performance with visual charts
See what works and what doesn't with detailed performance analytics.
Leverage native integrations with top mar tech tools
Integrate Voucherify with your favorite tools in a couple of clicks.
Design and host landing pages for free
Expand your campaigns with dedicated promotional landing pages.
Integrate into any touchpoint, not only checkout
Build Voucherify into any phase of your sales funnel.
Build campaigns with other team members
Voucherify adapts to your processes and supports multiple teams at once.
Combine and stack promotions to boost CX
Run smart promotions that adapt to customer behavior.

Flexible API & Promotions Engine

Coupons
Cart promotions
Loyalty
Referral
Gift cards
01
Create a validation rule

Example: Build a validation rule that checks if customers spent more than $100.

Check in the documentation
02
Create a campaign with a validation Rule

Example: Create unique vouchers with a previously created redemption limit.

Check in the documentation
03
Publish a voucher

Example: Assign a code to Alice so only she can use it.

Check in the documentation
04
Redeem a voucher

Example: Use the code as Alice to enjoy a discount.

Check in the documentation
05
List redemptions

Example: Monitor how many customers redeemed the code.

Check in the documentation
01
Create a cart promotion

Example: Run an automatic promotion with one tier.

Check in the documentation
02
Add validation rules

Example: Make the promotion available only for orders above $50.

Check in the documentation
03
Redeem promotion tier

Example: Get a $10 discount as Alice by making an order above $50.

Check in the documentation
04
List promotion tiers

Example: Check how many tiers are available in the promotion to display them as banners on your website.

Check in the documentation
01
Create loyalty program

Example: Build a loyalty program with a custom loyalty card pattern.

Check in the documentation
02
Assign loyalty rewards

Example: Add a reward worth 15 loyalty points to the program.

Check in the documentation
03
Add loyalty program participants

Example: Now let's add Alice Morgan to the Loyalty Program

Check in the documentation
04
Create the earning rule

Example: For each order, participants get 15 loyalty points to spend on rewards.

Check in the documentation
05
Get a loyalty reward

Example: Make an order as Alice and get a reward in exchange for collected loyalty points.

Check in the documentation
06
Check members’ activity

Example: See how Alice is doing in your loyalty program.

Check in the documentation
01
Create a referral program

Example: Build a double-sided referral program where successful referral is triggered for referee’s orders worth more than $100.

Check in the documentation
02
Create a referral reward

Example: Use discount vouchers as rewards for the referrers.

Check in the documentation
03
Publish referral codes

Example: Assign a referral code to Alice so she can share it with family and friends.

Check in the documentation
04
Use referral code

Example: Let John redeem Alice’s code – both get referral rewards.

Check in the documentation
05
Check customer referrals

Example: See how many new users Alice invited.

Check in the documentation
01
Generate gift cards

Example: Create gift cards with $100 balance.

Check in the documentation
02
Publish gift cards

Example: Assign the gift card to Alice so she becomes the owner of the card.

Check in the documentation
03
Redeem the card

Example: Use Alice’s gift card to make a purchase.

Check in the documentation
04
Check gift card balance

Example: See how much money is left on Alice’s card.

Check in the documentation

Flexible API & Promotions Engine

Check our documentation

Meeting the highest security standards

As a trusted partner for global brands, data security is at the core of everything we do in Voucherify. Our strict procedures guarantee your data safety every step of the way.

  • Dedicated clusters located worldwide.
  • Team management & approval workflows.
  • GDPR, CCPA & CAN-SPAM compliant.
  • 99.99% uptime and response SLAs.
  • Audit logs and 24/7 monitoring.
  • Reliability and backup (RAID class hardware, AWS S3).
See features that will make your developers smile

Don't worry about scale

There is no setup fee, you pay for what you use, and can downgrade anytime. We offer lower pricing tiers for POCs and cancel anytime policy — all to help you make sure that Voucherify is the right choice, on your schedule.

  • Prolongable 30-days free trial.
  • Open documentation for marketers and developers.
  • Usage-based & fair pricing.
  • Upgrade, downgrade & cancel any time policy.
  • Trusted partners to help you integrate & run innovative campaigns.
  • Native CRM integrations and support for bulk imports.
See Pricing

Current & future e-commerce leaders choose Voucherify

You'll be in great company

“The engineer who had an uneasy face when I said "I'm thinking of using Voucherify" was smiling when he saw Voucherify’s documentation.”

Yuichi Tsunematsu
Engineering Manager | Retty Inc.

"With three developers (with only about 6 years of industry experience combined) the integration took: a couple of days to plan out and about 9 days of development to fully integrate with the rest of our existing system."

Alan Haverty
CEO | Bamboo

“Their support staff was very responsive in solving all our questions and we were able to make a demonstration to our senior management in record time. We found it very convenient to use their Java SDKs to integrate with our backend code, based on Java and running on Google Cloud, and we ended up being able to use our first promotion code just a few weeks after our first contact with them.”

Alona Stern
Senior Product Manager | Freightos

“Now our marketing and growth team can easily and quickly run promotions that target different schemes and users (and no involvement from the dev team!).“

Georgia Yexley
Head of Growth | Beryl

How Voucherify stacks up against Lightrail?

As Lightrail ceases operations, we are confident that Voucherify will meet all your promotional needs.

More Promotional Campaigns
Voucherify is equipped with dedicated discount, loyalty, referral, gift cards & giveaway builders, making it a powerhouse for any type of promotional activity.
Quick & Easy Integration
You don't need to adjust to our solution, instead, Voucherify adjusts to your development preferences.  With over 10 SDKs for all major programming languages, sandbox environment, and webhooks for 60 events, your tech team can integrate Voucherify into any customer touchpoint in just one development sprint.
Promotion Engine for Global Brands
While Lightrail is a better fit for development-oriented start-ups, Voucherify scalability and enterprise-grade requirements make it a promotion management software for both smaller market players and Fortune 500 brands.
For Marketers & Developers
We built Voucherify to empower both marketing & development teams. Your creative teams get an intuitive promotional dashboard with visual charts and dedicated builders, while developers get a bundle of ready tools to simplify routine tasks and make the integration a breeze.
Capterra score - 4.6/5 overall, 4.6/5 - Ease of Use, 4.8/5 - Customer Service

Explore Voucherify

Learn how to improve your customer acquisition & retention rates with the incentive-based platform.

Get a demoFree trial

Are you a Lightrail client?

As a  result of Lightrail ceasing operations, many Lightrail clients have already contacted us about replacing their promotion management software with Voucherify.

We are more than happy to speak with you about these and other unique selling propositions of the Voucherify platform.

Feel free to contact us so we can talk about your promotional needs.