Technical aspects of customer segmentation – data synchronization (part 1)
Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price. Read more
Cognitive Fluency and Customer Decision-Making in Sales
Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency. Read more
Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.
Personalization in loyalty programs. How to target your loyalty program at selected customers? How not to over-personalize and avoid churn? Read more
Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?
Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more? Read more
Loyalty Programs Pros and Cons
The 12 most important pros and cons of loyalty programs. How to make sure your loyalty program brings you the desired benefits? How to prevent it from failure? Read more
How to build your own promotion engine?
A comprehensive list of features and enablers to think about when you plan building or buying a promotion engine software. Read more
Planning sales promotions on your digital transformation journey
Insights on digital sales promotions and how to go digital with the help of an API. A case study from the top e-commerce company and their road towards digitization of promotions. Read more
Tourism and hospitality during COVID-19 pandemic – strategies to overcome the crisis
Economic environment overview, impact of COVID-19 on tourism and hospitality industry. Strategies to adapt to survive the turbulent economic times. Read more
Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.
Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales. Read more
COVID-19 economic crisis – why and how to move to DTC online sales as a manufacturer?
Coronavirus impact on retailers and manufacturers. Why should you move to direct to customer sales? Strategies to adapt if you are moving to DTC sales online. Read more