How Pomelo attracted thousands of customers with personalized coupons?
Go back

Loyalty Program with Custom Points

Deliver more on-brand and unique experiences with custom currency in your loyalty program instead of points.


Customers collect Corks for purchasing wine via a mobile app (one Cork = $10). When loyalty members collect 10 Corks, they get wine for free. When the free bottle of wine is added to the order, customers’ loyalty score is back to 0.

See how to do it with Voucherify
No items found.

Best Practices

Green check mark
Make the rules for points/currency exchange to real rewards easy to understand so that the customers understand the exact currency value.
Green check mark
Ensure that the custom currency is related to your brand.
Green check mark
Make sure that when naming your program and the currency you are not violating any established trademarks.
Green check mark
Green check mark
Green check mark

Main benefits

Coming up with a catchy currency name makes your program instantly more fun and builds an association between points' unique name and your brand, making for a more unified user experience. Collecting Stars or Diamonds is more attractive than basing your program formula on points. 

Find New Inspiration

Explore Voucherify

Run flexible promotions without wasting developers' time