CASE STUDY
How to manage mass refunds and gift cards in the time of pandemic
Price Increase Strategies – how to inform customers about price changes without pissing them off.

Price Increase Strategies – how to inform customers about price changes without pissing them off.

Strategies for changes in pricing. How to skillfully switch pricing? And how not to lose customers in the process?

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Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency.

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Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more?

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Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales.

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Mental Accounting – all you need to know to boost your sales.

Mental Accounting – all you need to know to boost your sales.

Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out.

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The Blemishing Effect – a secret tactic to boost your sales

The Blemishing Effect – a secret tactic to boost your sales

Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect.

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How decreasing self-control can increase purchase propensity - A Guide to Ego Depletion

How decreasing self-control can increase purchase propensity - A Guide to Ego Depletion

How can you use the Ego Depletion phenomenon for your business? Professor of Marketing, Alex DePaoli answers.

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Shopping Momentum - what is it and how you can use it to your advantage?

Shopping Momentum - what is it and how you can use it to your advantage?

Why is it that regular customers tend to spend more than new ones? Check out our newest blog post to learn about Shopping Momentum and use it in your daily business operations.

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“Get Fit” vs. “Don’t be Fat” – How relevant contextual messaging can increase motivation.

“Get Fit” vs. “Don’t be Fat” – How relevant contextual messaging can increase motivation.

How to motivate customers with only a few words? You need to match customers' motivations for using your products by applying contextual messaging techniques.

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Rewards and Incentives in Mobile Marketing - The Ultimate Guide

Rewards and Incentives in Mobile Marketing - The Ultimate Guide

How to revamp your mobile campaigns with the help of personalised incentives? How to distribute your incentives? - The Ultimate Guide.

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How to develop a successful
Coupon Marketing Strategy
and increase your conversion rates

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