Price Increase Strategies – how to inform customers about price changes without pissing them off.
Strategies for changes in pricing. How to skillfully switch pricing? And how not to lose customers in the process? Read more
Switching Careers towards Web Development
My road towards web development. How to become a web developer? How to make the career switch and what to learn? Read more
Technical aspects of customer segmentation – data synchronization (part 1)
Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price. Read more
Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.
Personalization in loyalty programs. How to target your loyalty program at selected customers? How not to over-personalize and avoid churn? Read more
How to build your own promotion engine?
A comprehensive list of features and enablers to think about when you plan building or buying a promotion engine software. Read more
COVID-19 economic crisis – why and how to move to DTC online sales as a manufacturer?
Coronavirus impact on retailers and manufacturers. Why should you move to direct to customer sales? Strategies to adapt if you are moving to DTC sales online. Read more
Direct-to-consumer retail and promotional strategies for manufacturers and how to implement them
How to move to direct sales without causing a channel conflict or a price war? The most important lessons learned from the best D2C companies and manufacturers who have tried it. Read more
COVID-19 – Ensuring business continuity with mass refunds to gift cards.
How to deal with mass refunds, cancellations and managing claims during the COVID-19 crisis with smart gift vouchers? A step-by-step guide to automating mass refunds to gift cards using Voucherify Promotion Engine. Read more
How to launch an Uber-style loyalty program with Voucherify?
Why is the Uber Rewards program successful? Top features of Uber-style loyalty program. How to launch a loyalty program similar to Uber Rewards with Voucherify? Read more
Tech is the future of work, but how to learn it? Talking to developers is a good place to start.
How to learn tech? Every well-paid CRM manager had the same answer — just talk to your software developers. What's the question? How did you learn the tech behind CRM and lifecycle marketing technology? Read more