CASE STUDY
How to manage mass refunds and gift cards in the time of pandemic
Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency.

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Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more?

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Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales.

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What should you know about CMS as a CRM Manager?

What should you know about CMS as a CRM Manager?

Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers.

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Mobile loyalty software

Mobile loyalty software

What is a mobile loyalty program? How to create a successful mobile loyalty program? Best in-app loyalty program examples.

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The unseen complexity — the benefits of headless commerce

The unseen complexity — the benefits of headless commerce

Everything you'd like to know about headless (API) approach to commerce but were too shy to ask.

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Best promotion marketing integrations for Zapier and Voucherify – learn how to mix apps to automate your promotions and drive ROI.

Best promotion marketing integrations for Zapier and Voucherify – learn how to mix apps to automate your promotions and drive ROI.

See what are the top 7 uses of Voucherify integration with Zapier – stop wasting time and start automating today.

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Mental Accounting – all you need to know to boost your sales.

Mental Accounting – all you need to know to boost your sales.

Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out.

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The Blemishing Effect – a secret tactic to boost your sales

The Blemishing Effect – a secret tactic to boost your sales

Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect.

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Measuring loyalty - Voucherify loyalty calculator that computes the loyalty score for you

Measuring loyalty - Voucherify loyalty calculator that computes the loyalty score for you

Try out the new loyalty calculator to measure the top loyalty metrics for your customer base and your loyalty rewards program.

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How to develop a successful
Coupon Marketing Strategy
and increase your conversion rates

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