Cognitive Fluency and Customer Decision-Making in Sales
Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency. Read more
Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?
Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more? Read more
Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.
Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales. Read more
What should you know about CMS as a CRM Manager?
Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers. Read more
Mobile loyalty software
What is a mobile loyalty program? How to create a successful mobile loyalty program? Best in-app loyalty program examples. Read more
The unseen complexity — the benefits of headless commerce
Everything you'd like to know about headless (API) approach to commerce but were too shy to ask. Read more
Best promotion marketing integrations for Zapier and Voucherify – learn how to mix apps to automate your promotions and drive ROI.
See what are the top 7 uses of Voucherify integration with Zapier – stop wasting time and start automating today. Read more
Mental Accounting – all you need to know to boost your sales.
Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out. Read more
The Blemishing Effect – a secret tactic to boost your sales
Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect. Read more
Measuring loyalty - Voucherify loyalty calculator that computes the loyalty score for you
Try out the new loyalty calculator to measure the top loyalty metrics for your customer base and your loyalty rewards program. Read more