What should you know about CMS as a CRM Manager?
Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers. Read more
Mobile loyalty software
What is a mobile loyalty program? How to create a successful mobile loyalty program? Best in-app loyalty program examples. Read more
The unseen complexity — the benefits of headless commerce
Everything you'd like to know about headless (API) approach to commerce but were too shy to ask. Read more
Best promotion marketing integrations for Zapier and Voucherify – learn how to mix apps to automate your promotions and drive ROI.
See what are the top 7 uses of Voucherify integration with Zapier – stop wasting time and start automating today. Read more
Mental Accounting – all you need to know to boost your sales.
Mental accounting happens when customers place money in mental budgets based on subjective criteria. How can you use it in your sales strategy? Read to find out. Read more
The Blemishing Effect - a secret tactic to boost your sales
Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect. Read more
Measuring loyalty - Voucherify loyalty calculator that computes the loyalty score for you
Try out the new loyalty calculator to measure the top loyalty metrics for your customer base and your loyalty rewards program. Read more
How decreasing self-control can increase purchase propensity - A Guide to Ego Depletion
How can you use the Ego Depletion phenomenon for your business? Professor of Marketing, Alex DePaoli answers. Read more
Shopping Momentum - what is it and how you can use it to your advantage?
Why is it that regular customers tend to spend more than new ones? Check out our newest blog post to learn about Shopping Momentum and use it in your daily business operations. Read more
“Get Fit” vs. “Don’t be Fat” – How relevant contextual messaging can increase motivation.
How to motivate customers with only a few words? You need to match customers' motivations for using your products by applying contextual messaging techniques. Read more