CASE STUDY
How Pomelo attracted thousands of customers with personalized coupons?
Features

Explore Voucherify features

Segregate coupons into different categories to improve tracking and control.

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Coupon categories
Use a dynamic price widget to show customers how much money they can save.

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Dynamic widgets
You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

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List customer activity
You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

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List customer activity
Each customer in Voucherify has a unique gift card assigned to their account that you can use as rewards for loyalty and referral campaigns.

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Predefined gift cards
Reduce the complexity of your discount strategy by applying discounts automatically if the redemption criteria are met
Order-based promotion

If a customer purchases products for more than 60$

Then apply an automatic 10$ discount to the whole order.

Automatic cart discounts
Enhance your promotions with customer attributes and target them at selected segments. Encourage spending from selected customer profiles and reward them for making purchases with your brand.
Berliners-only discount

If a customer is from Berlin and made at least 2 orders within last month

Then add a package of product samples for free to the next order.

Personalized cart promotions
Offer discounts for selected products, instead of whole orders to drive sales of the particular products.
Sunglasses discount

If a customer has both a swimsuit and a sunglasses in the cart

Then add 15$ discount on the sunglasses only.

Item discounts
Increase your sale revenue with auto-applied free shipping promotions for specific orders, segments or locations.
Item count free shipping

If a customers purchases at least four items worth more than 100$ and is from Europe

Then add a free shipping to the order.

Free shipping
Offer a free item to reduce excess stock or encourage customers to spend more.
Extra dessert

If If a customer orders a pizza and a drink

Then add a dessert for free.

Bonus items
Divide your promotions into tiers to make them not only engaging to customers but also secure for your business.
Bigger order, bigger discount

If If a customer’s order value is more than 100$

Then add a 10% discount to the most expensive item in the cart, make it 20% if the order value exceeds 200$.

Cart promotion tiers
While running multi-tier promotions, decide on the promotion hierarchy when the customer is eligible for more than one tier at the same time.

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Promotion tiers hierarchy
Customize your promotions with unique pieces of data.
No returns cart discount

If a customer registered in your store has 0 returns

Then display a promotion banner for 20$ off all orders above 125$.

Custom attributes (metadata)
Display promotions when clients perform specific activities on your site, e.g., leave a checkout without making a purchase, or spend a long time browsing.
Session-based discount

If a customer spends more than 5 minutes on the product X page

Then display a promotion for 10% off the product X.

Behavior-based promotions
Create clever product combinations to supercharge up-selling and cross-selling strategies.
BOGO

If a customer has product X in the cart and has proceeded to the checkout

Then add product Y for free.

Boost up-selling and cross-selling
By wrapping products and services into bundles at a discounted price, you entice customers to spend more.
The same category bundle

If a customer has 4 items from the same category in the cart

Then apply a 100% discount on the cheapest of the 3 items.

Product bundles
Integrate Voucherify with your e-shop within hours. Voucherify comes with several e-commerce integrations out-of-the-box, such as BigCommerce, Shopify, and WooCommerce.

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Multiple integrations
Inform customers about promotions via email SMS, landing pages, banners, or use 3rd party providers.

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Plenty of notification channels
Use different currencies for various markets and customer groups.

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Multiple currencies
The selection of amount, percentage, unit, and free shipping discounts is sure to cover all your business needs.

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All discount types
Don’t force customers to type in codes. Instead use auto-applied discounts to improve the UX of your promotions.

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Better discount experience
Set any redemption limits from single-use to unlimited and everything in between.

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Any redemption limits
Protect budget or nourish urgency by setting times and dates when your promotions are valid.
Flash sale

If a customer registers in your store

Then display a 24h flash sale for 25% on all orders above 299.99$.

Promotion time limits
Use special occasions and holidays to drive revenue all-year-round.
Christmas promotion

If a customer visits your store in December

Then display a 20$ promotion on all orders above 49.99$, redeemable once per customer.

Seasonal promotions
Use Dashboard or external BI tools to analyze the performance of your promotions.

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Cart promotion insights & analytics
Use a dynamic price widget to show customers how much money they can save.

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Dynamic widgets
Generate thousands of unique codes and assign them to selected customers in a few clicks to target specific profiles, protect vouchers from misuse and track ROI.
Bulk of unique codes

If a customer made an order in your store

Then assign a 5% code to his/her profile and send it via SMS message.

Unique codes
Create one code that can be shared with customers via multiple channels.
Welcome campaign

If a customer visits your store for the first time

Then display a fixed-code coupon (“HELLO2020”) for 10% off the first order.

Fixed-code coupons
Limit the eligibility of your codes based on an unlimited number of attributes, such as customers, products, orders, custom events, metadata, and more.
Anniversary campaign

If a customer is in the Anniversary customer segment

Then send a 10$ discount on the cheapest product in the cart.

Personalized coupon codes
Offer discounts for selected products, instead of whole orders.
T-shirt discount campaign

If a customer has pants, T-shirt and sunglasses in the cart

Then give 50% off the T-shirt only.

Item discounts
Offer free shipping coupon codes for predefined orders, segments or locations.
Free shipping campaign

If a customer made an order above 99.99$ and is from the US

Then send a free shipping code for the next order.

Free shipping
Continue already existing projects and campaigns, by importing legacy codes into Voucherify.

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Legacy codes
Choose any type and value of your discounts. A selection of amount, percentage, unit, and free shipping coupons is sure to cover your needs.
50% off for premium users

If a customer belongs to the Premium segment

Then send a 50% discount code active for 12 hours and with a 100$ total discount limit.

Multiple coupon types and values
Combine your referral or loyalty campaigns with vouchers by offering coupon codes as rewards.
Discount for referrers

If a customer referred at least two friends

Then give a 10$ discount for the next order and a 15$ discount for every next referral with a limit of 5 referrals per customer.

Coupons as rewards
Send codes to customers via email, SMS, or use 3rd party providers.
Birthday campaign

If a customer celebrates birthday today

Then send a 15$ discount on the next order above 50$ via email and push notification.

Multiple code delivery channels
Personalize your coupons with custom pieces of data and extra customer attributes, e.g., gender, favorite products, or payment methods.
Credit card campaign

If a customer makes an order in your Shopify store and uses Visa

Then give 15$ discount on the next order above 89.99$ for a favourite product category.

Custom attributes (metadata)
Prevent coupon misuse or nourish urgency by setting times and dates when your coupons are valid.
Happy hours campaign

If a customer visits your store on Wednesday between 2 pm and 5 pm

Then give a 10% discount on selected products only.

Coupon time limits
Set any redemption limits from single-use to unlimited and everything in between.

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Coupon redemption limits
Quickly check the details of your coupon codes, including redemption details, validity period, status, and more.

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Coupon overview
Use API or Dashboard to quickly disable and modify coupon campaigns, including single codes.

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Coupon management
Use Dashboard or external BI tools to analyze your coupon campaign performance.

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Coupon tracking
Customize the charset, prefix, postfix, and other attributes of your codes to make them memorable and user-friendly.
Valentine's Day campaign

If a customer purchased flowers with the use of “LOVEINTHEAIR” code

Then give chocolate box for free.

Custom code patterns
Use redemption and budgetary limits, webhooks or email verification to keep your coupons safe.

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Coupon fraud prevention
Protect your margins with redemption limits and upper discount value.

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Promotion budget control
Use different currencies for various markets.

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Multiple discount currencies
Use text, barcode, and QR code formats to align your coupons with the messaging channels.
Mobile app campaign

If a customer has made 2 orders

Then send a 25% discount code on all products redeemable at the store via mobile apps integrated with Voucherify.

Three code formats for cross-channel experience
Use an intuitive dashboard to create coupon campaigns with complex redemption rules in mere minutes, instead of days.

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Marketer-friendly dashboard
Use multiple filters to quickly search and modify vouchers.

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Coupon finder
Connect Voucherify with other apps via webhooks to trigger automatic responses in real-time. Use segments and distribution triggers to automate your campaigns.
Slack notifications

If a customer failed to redeem a discount code

Then send a Slack notification to the support team to investigate the issue.

Automated coupon workflow
Improve the UX of your coupon codes by including custom error messages informing customers why they were unable to redeem vouchers.

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Custom errors
Assign codes to singular customer profiles to ensure that only selected customers can access your vouchers.

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Coupon publication
Use an individual customer space to show which incentives are currently available to the given user.

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Customer cockpits
Voucherify comes in with a powerful coupon generator. The generated codes can be used for coupons, promotional codes, gift vouchers, serial numbers and many more.

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Coupon generator
Create a fully branded customer journey with white label coupon software.

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White label coupon codes
Segregate coupons into different categories to improve tracking and control.

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Coupon categories
Reward customer activity and purchases with loyalty points exchangeable for unique rewards.
Instagram campaign

If a customer tagged your brand on Instagram

Then give 50 loyalty points.

Point-based loyalty
Enhance your program with customer attributes and target it at selected segments. You can also nourish loyalty of the selected customer segments and top brand advocates.
Thank you campaign

If a user is in the Premium segment and made a 6th purchase

Then add extra 50 loyalty points to his/her account and notify them about it via a personalized email message.

Personalized loyalty program
Reward customers for making orders, custom activity, or entering new segments.
Newsletter sign-up loyalty program

If a customer signed up to a monthly newsletter

Then give 30 loyalty points worth 15$ redeemable in your Shopify store.

Custom earning rules
Create loyalty tiers with more valuable rewards at each step to encourage customers to take an active part in the program.
VIP limited edition program

If a customer enters the VIP segment

Then allow the redemption of a limited edition phone case for only 10 loyalty points.

Loyalty tiers
Offer monetary, material, and non-monetary rewards that resonate best with your audience.
Charity loyalty program

If a customer has 400 loyalty points and is from the Advocates segment

Then give a 300$ gift card that can be spent on non-profit organizations and campaigns.

Any loyalty reward
Deliver loyalty cards, rewards, and other information automatically via email, SMS, push notifications, or other channels.

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Multiple notifications channels
Customize your loyalty programs with unique pieces of data.
Extra points for Women’s Day

If a customer is a female and is a member of your loyalty program

Then add extra 25 loyalty points as a gift for Women’s Day.

Custom attributes (metadata)
Your customers can cover a part of the payment by applying a loyalty card ID as they would with a gift card or a coupon code.
1$ = 2 loyalty points

If a customer enters a valid loyalty card ID with 50 loyalty points

Then discount the total order amount by 25$.

Loyalty points as coins
Offer fixed or proportional number of points for customer orders to encourage bigger purchases.
Double loyalty points campaign

If a customer made an order for min. 100$

Then give 2 loyalty points for each 1$ spent.

Fixed and proportional points assignment
Identify suspicious loyalty activity with built-in anti-fraud mechanisms (e.g., webhooks).

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Loyalty fraud prevention
Build membership programs that offer exclusive benefits for top-tier customers and build goals for your customers.
Premium shoppers shop for free

If a customer made at least 9 orders, the current order is less than 40€, and he/she is from Premium segment

Then give the next purchase (10th) for free.

Membership loyalty campaigns
Engage brick-and-mortar shoppers with Voucherify native mobile app to boost participation in your loyalty program among the less digital audience.
Loyalty program for a pub

If a customer collects 1000 loyalty points

Then let the staff scan his/her loyalty card ID (as QR code) and use loyalty points as payment method.

Online and offline points redemption
Set up the expiry date of your loyalty incentives and deactivate loyalty cards on the fly.

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Time-limited loyalty
Track your loyalty performance through analytics overview and detailed customer engagement rates.

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Loyalty program analytics
Connect Voucherify with other apps via webhooks to trigger automatic responses to provide exceptional customer experience.
Google Forms survey

If a customer filled in a customer satisfaction survey on Google Forms

Then add 50 loyalty points to his/her account.

Automated loyalty workflow
Use an individual customer space to show which incentives are currently available for the given user and allow customers to redeem rewards on their own.

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Customer cockpits
Create a fully branded customer journey with a white label loyalty powerhouse.

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White label loyalty programs
You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

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List customer activity
Choose to reward only referrers or both referrers and referees. Your program – your rules.
Single-sided referral program

If a friend uses the referral code to book a trip

Then send 100 loyalty points worth 50$ to the referrer.

Double- and single-sided referrals
Create referral tiers with more valuable rewards at each step to encourage customers to refer as many friends as possible.
Accumulating referral program

If a customer referred one friend

Then give 20$ on the gift card, give 50$ if the referrer invites at least 3 friends.

Tiered referrals
Define successful referrals in any way you want with the use of custom events, metadata, and validation rules.
Order-based referral program

If a friend makes an order above 99.99$ and buys X product with the use of a referral code

Then give 15% discount for the referrer's next order.

Any successful referral criteria
Surprise customers with unique rewards for both the referrers and the referees.
Product-based reward referral program

If a friend redeems a valid referral code and is a new customer

Then give additional 15GB of storage to both the friend and the referrer.

Multiple referral rewards
Enhance your program with customer attributes and target it at selected segments. You can also try encouraging referrals from and to specific customer groups.
Location-based referral program

If a friend redeems a valid referral code and the referrer’s city is Delhi

Then add a free product to the referrer’s next order.

Personalized referrals
Base successful referral events on customer behaviour beyond making orders.
Review referral program

If a customer leaves a positive review on Facebook

Then give 10% discount for the next order.

Custom referral events
Generate simple and catchy referral links that are both a pleasure and a breeze to use.

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Custom referral links
Customize your referral programs with unique pieces of data and extra customer attributes
Book a ride campaign

If an invited friend booked a ride between 9 pm and 11 pm using the referral code

Then give 10$ to the referrer.

Custom attributes (metadata)
Deliver referral codes, rewards, and other information automatically via email, SMS, push notifications, or other channels.
Referral codes via Braze

If If a customer sign ups to a referral program

Then send a unique referral code via Braze.

Multiple channels for referral notifications
Reward referrals with loyalty points and run different programs simultaneously.
Loyalty points for referrals

If the referral code was redeemed

Then give 50 loyalty points to the referrer and 25 to the referee exchangeable for promotional products.

Combine referral and loyalty campaigns
Identify suspicious referral activity with built-in anti-fraud mechanisms (e.g., webhooks).

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Referral fraud protection
Set up the expiry date of your referral incentives and deactivate codes on the fly.
1-month subscription referral program

If the referral code is valid and both the referrer and friend are paying subscribers after one month

Then give a 10% discount expiring in 24 hours on their next invoice.

Time-limited referrals
Track your referral performance through various metrics like leaderboards or campaign performance.

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Referrals tracking
Create easily recognizable affiliate links and track which influencer brings in the most value.

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Trackable affiliate referrals
Use an individual customer space to show which incentives are currently available for the given user.

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Customer cockpits
Create a fully branded customer journey with a white label referral powerhouse.

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White label referral program
You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

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List customer activity
Limit the eligibility of the codes based on an unlimited number of attributes, such as customers, products, orders, custom events, metadata, and more.
Veterans Day campaign

If a customer is based in the US and is a veteran

Then add 100 gift card credits to the card redeemable on orders above 299.99$.

Personalized gift certificates
Set any redemption limits from single-use to unlimited and everything in between.

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Any redemption limits
Prevent gift card misuse or nourish urgency by setting times and dates when the gift cards are valid.

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Time-limited gift cards
Customize your gift card campaign with unique pieces of data and extra customer attributes.
Favorite brand campaign

If a customer’s preferred brand is X

Then give a 20$ gift card for all orders above 99.99$ that contain at least 2 products from the X brand.

Custom attributes (metadata)
Send gift cards to customers via built-in email and SMS designer, or use 3rd party providers.

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Multiple gift card delivery channels
Use different currencies and code formats for various markets.

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Multiple currencies
Use text, barcode, and QR code formats to align your gift cards with the messaging channels.
QR gift cards campaign

If a customers has 100 gift card credits and is a member of a loyalty program

Then allow for the gift card redemption via mobile app at the shop.

Cross-channel experience with three code formats
Combine your referral or loyalty campaigns by offering gift cards as rewards.
Gift card credits for VIP customers campaign

If a customer enters the VIP tier of a loyalty program

Then add 20 gift card credits to his/her account.

Gift cards as rewards
Identify suspicious activity with built-in anti-fraud mechanisms (e.g., webhooks) and budgetary limits.

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Gift card fraud prevention
Use Dashboard or external BI tools to analyze your gift card campaign performance.

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Gift cards tracking
Create printable gift cards which later can be used in physical stores or promotional events.

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Printable gift certificates
Automate mass refunds to gift cards to preserve liquidity and meet customers’ needs.
Cancelled trip refund

If a customer cancelled a trip in April

Then refund the trip to the gift card redeemable in the next 365 days.

Refunds to gift cards
Launch gift card campaigns inspired by special holidays and celebrations.
Thanksgiving gift card

If a customer is inactive for over 3 months

Then send a gift card with 50$ gift card credits redeemable in your store for 2 weeks.

Seasonal gift cards
Quickly modify the gift card balance using API or Dashboard.
Decreasing credits campaign

If a customer did not use a gift card for over 180 days

Then decrease the gift card credits by 10%.

Gift card balance
Each customer in Voucherify has a unique gift card assigned to their account that you can use as rewards for loyalty and referral campaigns.

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Predefined gift cards

Explore Voucherify

Run flexible promotions without wasting developers' time