Receipt Bank looked into different promotion engine solutions and finally signed up for Voucherify as the functionalities met their needs directly. Their IT department has integrated Voucherify fast and without any difficulties, thanks to Voucherify flexible, API-first infrastructure.
In the first place, the company launched a big project to identify pricing gaps where discounts were necessary to move customers to the new pricing scheme. They used the Voucherify platform to run the project and to offer discounts where appropriate. The Marketing team managed to double the number of customers migrated to the new pricing scheme per month.
One month after the implementation of Voucherify, Receipt Bank ran a promotional campaign featuring discount coupons. The promotional campaign accounted for 13% of the new customer acquisition that month.
Using Voucherify, the company found a solution to increase customer retention. Whenever Receipt Bank faces a threat of churn due to pricing, they can offer personalized discounts to retain the customer.
Receipt Bank has also run an experiment with a referral program with Voucherify. The company sent out unique coupon codes to their customers and offered a 10% discount for both the referee and the referrer if a new subscription was bought. The experiment has proved to be successful and in the future, Receipt Bank is considering scaling up the referral campaign.