Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
2025-05-21 12:00 am
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2025-05-20 12:00 am
2025-04-22 12:00 am
2025-09-29 12:00 am

Stop over-discounting,
start optimizing

Keep carts full and customers coming back with personalized incentives and loyalty, powered by an API-first Incentive Optimization Engine designed for ecommerce & retail.

Precision offers, not blanket discounts
Omnichannel incentives, POS included
Full control, real-time execution

Hyper-personalized incentives and loyalty for retail & ecommerce

Turn shoppers’ data into spot-on, personalized incentives and loyalty rewards designed for enterprise ecommerce and retail brands.

Loyalty and promos your way

No templates or boxed-in flows. Want tiers, bundles, birthday perks, or wild one-off campaigns? Go for it. If you can dream it, you can launch it. All with full control over who gets what, when, and where.

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Offers that actually land

Generic discounts don’t cut it. Use real customer data to send the right deal at the right moment, whether that’s a 3-for-2 bundle, a loyalty freebie, or a personalized price drop. Smarter targeting means fewer discounts and more conversions.

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One promotion engine for every channel

Run your best deals everywhere your customers shop, online, in-store, in-app, at kiosks, even curbside. Voucherify plays nice with your POS and ecommerce stack, so your promos don’t glitch at checkout or hit dead ends offline.

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Incentive decisioning at checkout

Decide instantly whether to apply a promo, which one to use, or whether to hold back entirely, all based on live customer context, margins, and business rules.

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Lifecycle nudges that drive action

Deliver the right offer at the right moment: welcome perks for new signups, reminders for abandoned carts, or loyalty boosts after repeat purchases.

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Dynamic pricing that feels personal

Show personalized discounts, strikethrough pricing, or exclusive product labels based on shopper behavior, loyalty status, or cart value. Tailor the offer, not just the message.

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Scale without slowing down

Run thousands of active promotions and millions of redemptions, even during BFCM-level traffic spikes. Voucherify is built for ecommerce scale with sub-50 ms response times and global infrastructure.

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Test, learn, repeat

Run A/B tests, iterate quickly, and optimize fast. Voucherify lets you swap logic, launch variants, and measure impact without starting from scratch or bothering your dev team.

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Stop fraud and promo leakage

Set detailed rules for redemption limits, stacking, exclusions, and user eligibility. Block coupon abuse before it hits your bottom line and keep incentives aligned with profit goals.

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"Most of campaigns had to go through engineering. Fixing the legacy promo system pulled devs away from core work. Voucherify helped us get that time back."
90%
faster campaign deployment
Drop
in promotional margin loss
+35%
lift in engagement and conversions
Read case study
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"Voucherify offers a very high level of customer support. Whenever we hit a roadblock, we would get an immediate response from their team. This is not something I saw with other vendors I have worked with."
Minimized
dev effort for managing incentives
Increase
offer personalization and conversions
Read case study
Breville story hero
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
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Built for the next era of incentives

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

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API code snippet
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Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

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SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

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Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

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Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

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Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
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FAQs

Retail & Ecommerce Loyalty & Incentives

What kind of ecommerce or retail data can I share with Voucherify?
You can share shopping data like customer profiles, transaction history, and preferences with Voucherify to create personalized promotions and loyalty experiences. This data helps tailor offers and validate discounts based on spending patterns. Essentialy, anything that's in your system can be translated to Voucherify metadata and used in promotion targeting and validation.
Can Voucherify integrate with POS?
Yes, Voucherify can integrate with retail and ecommerce POS systems to manage and apply discounts, track promotions, and synchronize customer data directly in-store.
Is Voucherify suitable for enterprise commerce brands?
Absolutely! Voucherify is suitable for enterprise commerce brands – we offer scalable solutions for managing complex promotions, personalized offers, and loyalty programs across multiple channels, ensuring integration with existing systems like CRM, POS, and ecommerce platforms.
Can I run product/SKU-specific promotions with Voucherify?
With Voucherify, you can create promotions targeting specific products or SKUs by setting rules based on item categories, individual products, or even product variants. You can offer discounts, bundle deals, or free items for selected products, and apply conditions like minimum purchase amounts or quantity limits. This lets you tailor promotions precisely to what you want to promote.

Are you optimizing your incentives or just running them?