Promotion Rules Engine
With Voucherify's Rules Engine, you can build precise promotion rules to define who gets what offer and when – no burned margins, just smarter promotions and loyalty.
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Revenue
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Efficiency
Revenue
How does the Promotion Rules Engine work?
Connect customer, product, and transaction data from your CRM, CDP, or other sources to fuel precise promotion and loyalty targeting rules.
Define the promotion logic with custom parameters, conditions, and limits. Choose who qualifies, when discounts apply, and how offers stack.
When a customer tries to redeem a promo or points, Voucherify’s API instantly checks if all conditions are met, ensuring smooth, error-free redemptions.
Connect promotions directly to data sources
Sync data effortlessly with Voucherify’s API and SDKs. Use metadata, webhooks, and integrations to connect data sources and craft powerful (borderline creepy) promotion and loyalty targeting rules.
Launch, pause, and tweak incentives
Take full control of promos and loyalty without the headache. Turn offers on, off, or tweak them in real time – via the dashboard or programmatically. Whether you're testing new ideas or making quick fixes, keep every brand and channel in sync.
Turn AND/OR into loyalty ROI
Run any promotion, no matter the rules, currency, or redemption logic. Craft nested promotion rules, dynamic formulas, and custom reward actions to control exactly when and how discounts apply.
Control the promotion and loyalty logic
Stack promotions with a custom hierarchy and decide which offers are ready to mingle or strictly exclusive. Combine redeemables like coupons, loyalty points, and vouchers for even more flexible promotion experience.
Engage customers across channels
Trigger real-time, personalized offers with CDPs and CEPs, ensuring customers get the right deal at the right moment. Distribute discounts across email, push, web, apps, and checkout, all powered by promotion automation and webhooks.
Keep internal teams in check
Decide exactly which locations, brands, and teams can see, manage, and interact with each incentive. Control who gets access to what offers, ensuring the right offers reach the right customers, while keeping internal operations squaky clean.
Lightning-fast & rock-solid
promo & loyalty targeting
Voucherify connects to anything with an API:
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FAQs for Promotion Rules Engine
How many active promotion rules can I have?
There’s no hard limit. Create as many rules as you need to tune promotion decisioning across products, audiences, and channels.
Is there a limit to the number of rules per promotion?
Nope. Stack multiple eligibility conditions within a single promotion to build highly targeted discounts and loyalty actions.
What data can I use for discount targeting and eligibility?
Use customer attributes and segments, purchase history, order/cart context, products and categories, geo and channel, device, time windows, velocity/budget caps, and custom metadata synced to Voucherify.
Are there different rules for different modules?
Yes. Define rules for discounts, coupons, loyalty, referrals, and gift cards. A shared condition library keeps targeting consistent across modules.
How does real-time promotion rules validation work?
Can I modify rules on active promotions?
Absolutely. Update, enable, or disable rules in real time without disrupting live campaigns. Use versioning for safe rollouts.
How do you resolve conflicts when multiple discounts qualify?
Use rule priorities, exclusivity flags, stacking matrices, or “best offer wins.” Control application order to protect margin while keeping offers flexible.
Can I A/B test promotion rules and measure impact?
Yes. Target variants by segment or market, compare conversion and AOV uplift, and iterate quickly based on performance.
