From coupon cannons to sniper member deals – powered by smart promotion rules
With Voucherify's Rules Engine, you can build precise promotion rules to define who gets what offer and when
– no burned margins, just smarter promotions and loyalty.
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Revenue
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Efficiency
Revenue
How does the Promotion Rules Engine work?
Connect customer, product, and transaction data from your CRM, CDP, or other sources to fuel precise promotion and loyalty targeting rules.
Define the promotion logic with custom parameters, conditions, and limits. Choose who qualifies, when discounts apply, and how offers stack.
When a customer tries to redeem a promo or points, Voucherify’s API instantly checks if all conditions are met, ensuring smooth, error-free redemptions.
Connect promotions directly to data sources
Sync data effortlessly with Voucherify’s API and SDKs. Use metadata, webhooks, and integrations to connect data sources and craft powerful (borderline creepy) promotion and loyalty targeting rules.
Launch, pause, and tweak incentives
Take full control of promos and loyalty without the headache. Turn offers on, off, or tweak them in real time – via the dashboard or programmatically. Whether you're testing new ideas or making quick fixes, keep every brand and channel in sync.
Turn AND/OR into loyalty ROI
Run any promotion, no matter the rules, currency, or redemption logic. Craft nested promotion rules, dynamic formulas, and custom reward actions to control exactly when and how discounts apply.
Control the promotion and loyalty logic
Stack promotions with a custom hierarchy and decide which offers are ready to mingle or strictly exclusive. Combine redeemables like coupons, loyalty points, and vouchers for even more flexible promotion experience.
Engage customers across channels
Trigger real-time, personalized offers with CDPs and CEPs, ensuring customers get the right deal at the right moment. Distribute discounts across email, push, web, apps, and checkout, all powered by promotion automation and webhooks.
Keep internal teams in check
Decide exactly which locations, brands, and teams can see, manage, and interact with each incentive. Control who gets access to what offers, ensuring the right offers reach the right customers, while keeping internal operations squaky clean.
Lightning-fast & rock-solid
promo & loyalty targeting
Voucherify connects to anything with an API:
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FAQs for Promotion Rules Engine
How many active promotion rules can I have?
There’s no hard limit! You can create as many promotion rules as you need to fine-tune your promotions and loyalty programs, ensuring they align with your business goals.
Is there a limit to the number of rules per promotion?
Nope! You can stack multiple promotion rules within a single promotion to create highly targeted and dynamic campaigns and loyalty programs.
What kind of data can I use for promotion targeting?
You can use customer attributes, purchase history, location, metadata, cart contents, time-based triggers, and more to create precise promotion conditions and targeting scenarios. Essentially, any data that you have can be synced with Voucherify Promotion Engine and saved as metadata to be then used in promotion rules.
Are there different rules for different campaign modules?
Yes. You can define unique validation rules for discounts, loyalty programs, gift cards, and referral campaigns, tailoring each to your needs.
How does real-time promotion rules validation work?
Can I modify rules on active promotions?
Absolutely! Edit, enable, or disable promotion rules in real time without disrupting ongoing campaigns, so you can stay agile and responsive.
