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Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors
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Build any reward program with composable loyalty software

Because one-size-fits-all fits no one.
Flexible loyalty tech, zero lock-in – launch a full-featured loyalty program with APIs.

Revenue

85%

See how Jollyes drives 85% of orders through an API-first loyalty program

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Efficiency

9 weeks TTM

See how Michelin launched rewards program in <3 months thanks to composable technology

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Revenue

70%

See how Munhowen increased member spending by 70% with API-powered rewards

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Build loyalty your way, not your
vendor's way

Still waiting on your
"quick" launch?

When every promo needs three tools, two meetings, and a dev ticket... it’s not quick. Voucherify bundles coupons, loyalty, referrals, and more into one composable loyalty engine.

Cut platform sprawl

Spreadsheets here, promo rules there, customer data... somewhere? Stop chasing your stack. Voucherify gives you one place to run and track everything.

Stay compliant with less effort

Managing loyalty data across five platforms? That’s a compliance headache waiting to happen. Voucherify keeps your data clean, centralized, and audit-ready.

Build headless loyalty programs
worth joining

Reward any member behavior

Bonus loyalty points on birthdays won’t cut it any more. With composable loyalty technology, you can reward any customer behavior. Want to reward members for scratching their ankles on Fridays? Go for it – if Voucherify can track it, you can reward it.

Set custom loyalty rewards

Simple earn-and-burn? Easy. Gamified loyalty quests? Absolutely. Build your own loyalty rewards catalog with Voucherify-powered incentives, freebies, or experiences, no external promotion system needed.

Help members climb the ladder

Set up as many loyalty tiers as you want, define locked rewards and point rules, and decide who earns their way up (or stays stuck at the bottom).

Visual of a loyalty tiers builder with points and rewards mapping
Visual of a loyalty reward selector offered by Voucherify rewards software
Visual of a loyalty program earning rules builder
Visual showing promotion personalization and single customer view

Build loyalty programs with flexible APIs

Use loyalty APIs to design, launch, and manage loyalty programs tailored to your exact business needs – no constraints, no vendor lock-in.
Visual of available data integrations and custom metadata

Plug loyalty into any tech stack

Easily connect Voucherify to your architecture – ecommerce, mobile apps, CDPs, CRMs – without disrupting existing workflows.
Visual showcasing the distribution of loyalty cards

Trigger rewards in real time with webhooks

Respond to loyalty events instantly. Use webhooks to trigger loyalty updates, rewards, and data syncs across systems.
Visual or a promotion rules builder for travel and mobility brands

Customize loyalty logic without limits

Define your own earning rules, redemption paths, and segmentation models. You own the loyalty logic – Voucherify runs it.
Visual of time to market for loyalty program with composable tech

Integrate loyalty in days

Use SDKs, connectors, and APIs to bring loyalty into every touchpoint – POS, web, mobile, or even chatbots and kiosks.
Visual of multi-brand and multi-location promotions for retail and ecommerce

Scale with composable infrastructure

Run loyalty in multi-environment setups, support global operations, and scale confidently with versioned APIs and enterprise-grade controls.

How does the composable
loyalty software work?

Connect with API

Build a consistent loyalty experience in-store, online or in-app. Use APIs to connect, track, and validate loyalty cards and rewards issued via POS, online, in-app and more.

Build your loyalty program

Use the visual Dashboard or API to set up a custom loyalty program structure with personalized earning rules, rewards, tiers, cards, and limits.

Build a custom loyalty experience

Pull loyalty APIs to build custom loyalty flows and touchpoints, such as customer wallets, leaderboards, progress bars, and challenges.

Ditch loyalty templates

Your loyalty program should stand out, not blend in. Combine loyalty with promotions, coupons, and customer referrals. Voucherify isn’t a loyalty plugin – it’s a robust composable loyalty provider with 100+ API endpoints, giving you full control to create custom loyalty experiences across any channel.

Turn loyalty into a game

Boost CLV and profit margins with gamified loyalty. Voucherify lets you boost your rewards program with points, stamp cards, badges, dynamic tiers, and challenges, keeping loyal customers hooked.

Fraud-proof your rewards program

Deter fraudsters in real time with non-monetary rewards, points expiration, and strict loyalty redemption limits. Set clear budget controls and easily integrate external fraud detection platforms for an extra layer of security in your loyalty program.

Optimize loyalty programs on the fly

Track member behavior to find valuable customer insights. Optimize your loyalty program, and manage everything with an intuitive & marketer-friendly interface. Easily pull customer data into your BI and CDP systems.

Visual of an API-powered loyalty gamification
Visual of loyalty fraud options and points expirations
Visual of promotions and loyalty data ROI
Visual of a mock loyalty experience built with Voucherify rewards software

Enterprise-ready
loyalty management software

ISO-certified

As an ISO 27001-certified promotion platform, Voucherify is designed for enterprises, providing top-tier security to safeguard promotions from any threat – from scammers to relentless bots flooding memberships.

Performance-ready

Manage promotions and loyalty programs at scale with 99.99% uptime and <60 ms response times. Choose a custom SLA and dedicated data cluster for the performance you need.

Globally deployable

As an official AWS partner, Voucherify delivers personalized offers with low latency, right where your customers are, via the AWS Marketplace.

Buy with AWS

Recognized by Gartner

We’ve been featured in the Gartner® Market Guide for Loyalty Program Vendors, affirming our role as a trusted platform for building scalable, flexible loyalty programs.

Learn more

Voucherify connects to anything with an API:

FAQs for Composable Loyalty Software

What is loyalty program software?

Loyalty program software helps brands create and manage customer reward programs, such as points, tiers, stamps, and perks, to boost customer retention. It automates tracking of purchases and rewards, making it easier for brands to appreciate loyal customers and encourage repeat business. Voucherify’s loyalty management software lets you build fully custom rewards programs that reflect your brand and customer behavior, turning one-time buyers into loyal, long-term customers with points, discounts, or VIP experiences.

What is a composable loyalty engine?

Voucherify is a composable loyalty engine – so it's a flexible and API-first system that lets you build custom loyalty programs using modular components. Instead of one-size-fits-all features, you choose exactly what you need – rewards, tiers, coupons, referrals – and connect it to your existing tools and channels.

Does Voucherify offer any ready loyalty widgets?

While we don’t offer pre-built loyalty widgets, Voucherify is designed to give your development team the flexibility to create custom front-end loyalty components that integrate with our system. This approach allows you to design a user interface that aligns with your branding while utilizing the full range of loyalty program features. For those who need a quicker solution, our extensive documentation and sample code can help speed up the development of tailored loyalty widgets.

How can I customize a loyalty program with Voucherify?

With Voucherify, you can design every aspect of the rewards program to meet any customer preferences. You can create unique reward structures like tiered loyalty systems, stamps, point accumulation methods, or rewards based on customer activities. Voucherify lets you define detailed rules for earning points, redemption conditions, and thresholds to encourage specifcic customer behavior. It's all possible through rich data abstraction supported by metadata and APIs.

How does Voucherify pricing work for loyalty?

Our pricing is based on API calls (not on how many members or reward you generate), meaning you’re only paying for the actual interactions your customers have with Voucherify. As a SaaS platform, you pay a subscription-based fee that gives you access to a full suite of promotional management tools. For larger enterprises, we offer custom pricing options tailored to fit your needs.

Do I need to share loyalty member data with Voucherify?

No, you don’t need to share complete loyalty member data with Voucherify – you control which customer data is exchanged. Typically, Voucherify only processes the minimal amount of information necessary to run loyalty programs, such as customer ID. We adhere to strict security and data privacy practices – your data is kept separate from the promotion management processes and complies with all relevant data protection regulations.

Is there a limit on how many active loyalty programs and rewards I can offer?

There is no limit on the number of active loyalty programs and rewards you can manage. Voucherify supports running multiple loyalty initiatives at the same time, with the flexibility to set unique rules, reward structures, and customer segments for each program. This ensures that whether you’re running one or several complex loyalty campaigns, the platform’s performance remains consistent. Plus, the system is designed to handle high volumes of data and transactions, allowing you to scale your customer engagement strategies without any restrictions.

Can I combine loyalty programs with other campaigns?

Yes! With Voucherify, you can easily combine loyalty programs with other campaigns like discounts, customer referrals, or gift vouchers. You can use Voucherify as the reward engine for your loyalty program, meaning you won't need to plug in any external discount engine to cover that need.

What makes Voucherify different from other customer loyalty software?

Unlike other loyalty providers, Voucherify offers unmatched flexibility, scalability, and easy integration. Our API-first approach enables deep customization of loyalty programs, allowing for quick integration with your existing systems. Our usage-based pricing is an added advantage, especially for enterprise brands and PoC projects, where you can start small and scale as needed. Another key differentiator is our strong focus on promotions and incentives, which allows you to use a single platform for all your loyalty strategies – even those that go beyond traditional tiered or point-based models.

Does Voucherify support omnichannel loyalty program deployments?

Absolutely! Voucherify allows you to integrate and track rewards across various channels, including POS, online platforms, in-app, push notifications, or through customer service tools, allowing you to build customer loyalty across any touchpoint and channel.

Wow, still here?

You must really love scrolling. Since you clearly have excellent taste and a bit of spare time, why not watch our demo and see what Voucherify is all about?
Are you wasting time
and money on generic promotions?
It’s time for a change