Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
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Build loyalty your way, not your vendor's way

Whether it’s incentives, point systems, tiers, or something totally custom, Voucherify adapts to your strategy, not the other way around.

API‑first loyalty program engine
Unlimited tiers, rules, and rewards
In-store POS-ready

If your loyalty looks like this,ROI won’t stick around

Snail’s pace launches

Every “simple” loyalty idea needs three tools, two meetings, and a dev ticket.

Patchwork programs

Spreadsheets here, promo logic there, customer data... maybe in the CDP?

Data liabilities

Managing loyalty data across five platforms? That’s a compliance headache waiting to happen.

Not another cookie-cutter loyalty platform, but something smarter

Forget basic earn-and-burn. Create loyalty moments that matter, from first click to repeat purchase.

Everything you'd expect, just better

Points? Check. Tiers? Of course. Rewards? Naturally. Voucherify gives you full control over the fundamentals. Configure every rule, track every point, and actually enjoy managing your program.

Visual of a loyalty tiers builder with points and rewards mapping
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Loyalty meets member promotions

Why stop at points when you can layer on offers, exclusives, and promo logic? Wrap your loyalty mechanics in member-only prices, promotions, and incentives that drive urgency, relevance, and margin.

Visual of promotion gamification for travel brands
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Loyalty intelligence beats gut instinct

You shouldn’t need a hunch to run a loyalty program. Voucherify gives you the intelligence to actually see what’s working: real-time insights, customer segments, A/B test results, and conversion metrics.

Visual of promotions and loyalty data ROI
Visual of a loyalty tiers builder with points and rewards mappingVisual of promotion gamification for travel brandsVisual of promotions and loyalty data ROI
Visual showing custom member profile and promotion

Turn any behavior into loyalty fuel

Signup? Cart abandoned? Third latte this week? If you can send us the event, we can act on it. Trigger loyalty logic off literally anything: behavior, custom data, weather patterns, whatever.

Visual showing dynamic loyalty points allocation

Gamify your way to better results

Static earn-and-burn got old in 2012. Add smart nudges, formulas, point previews, and cart-level simulations to show them exactly what one more item could unlock. It’s gamified loyalty that actually moves baskets.

Visual showing multi-brand and multi-country loyalty management

Run loyalty everywhere without losing control

Manage loyalty across brands, regions, and stores, without juggling five dashboards. One interface, powerful filters, and real-time data give you full visibility and control, no matter how complex your setup gets.

Visual showing web and mobile channels for loyalty

Works online, offline, wherever

Reward your customers whether they tap, scan, or swipe. POS-ready and channel-agnostic, Voucherify brings loyalty to every store, screen, and kiosk in your orbit.

Visual of offer stacking

Govern every loyalty offer

Set detailed rules on who earns what, when, and where. Govern usage with segmentation, stacking logic, and expiration controls. Orchestrate lifecycle-driven loyalty that’s both strategic and secure.

Visual of granular promotion rules

Keep fraud out, loyalty in

Points expire. Limits apply. Suspicious activity? Flagged. You set the rules, Voucherify enforces them. Sleep easier knowing your loyalty program isn’t leaking value.

Run loyalty at serious scale

Our infrastructure supports high-throughput redemption spikes, multi-region rollouts, and parallel brand configurations without performance dips or downtime. Launch peak-season campaigns, global promotions, or member reward drops without anxiety.

Visual showing high-member loyalty program with peak redemption times
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Keep finance and compliance happy

Set expiration dates, pending periods, and earning limits with full transparency. Voucherify logs every balance change and event, so when finance, legal, or auditors come asking, you can hand them the receipts.

Visual of loyalty fraud options and points expirations
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Coming soon

Let AI run loyalty ops

Kebi automates the busywork behind loyalty programs: assigning points, triggering rewards, tracking tier progress, and spotting redemption anomalies. Kebi learns what drives engagement, flags issues before they snowball, and recommends tweaks to boost performance.

Kebi AI Assistant
Visual showing high-member loyalty program with peak redemption timesVisual of loyalty fraud options and points expirationsKebi AI Assistant
Voucherify customer logo: McDonalds
"We rolled out custom loyalty programs across three markets in under five months, because our loyalty platform finally kept up with our ambition."
3 countries
launched in under 5 months
Unified
loyalty & promo engine across mobile, web, and in-venue
Read case study
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
Michelin story hero image
"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."
Reduced
churn thanks to reactivating dormant users
6x
higher conversions for incentives powered by Voucherify
Read case study
Trainline customer story hero image

Built for the next era of loyalty

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to Docs
API code snippet
SDK PHP logoJavaScript SDK logoSDK Java logoSDK Python logoRuby SDK logoDotNet SDK logo

Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

More

SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

More

Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

Visual of webhook builder in Voucherify
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Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Visual showing user rules in Voucherify

Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
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FAQs

Voucherify Loyalty Software

What is loyalty program software?
Tools to create and run rewards programs, points, tiers, stamps, and perks, so you boost retention and AOV. Voucherify lets you design the rules and track everything in real time.
Do you offer out-of-the-box loyalty widgets?
We focus on powerful APIs and SDKs so you can ship a UI that matches your brand. Need a head start? Use our docs, samples, and partner accelerators.
How can I customize a loyalty program with Voucherify?
Define earn rules, redemption rules, expirations, tiers, and rewards catalog. Target by segment, product, channel, or market and change rules without redeploys.
How does pricing work for loyalty?
Our pricing is based on API calls (not on how many members or reward you generate), meaning you’re only paying for the actual interactions your customers have with Voucherify. As a SaaS platform, you pay a subscription-based fee that gives you access to a full suite of promotional management tools. For larger enterprises, we offer custom pricing options tailored to fit your needs.
Is there a limit on active programs or rewards?
No hard cap. Run multiple programs and catalogs at once. The platform is built for high volumes and peak events.
Do I need to share full member data?
No. You control what you send, typically a customer ID and the fields you need for rules. Keep PII in your own systems and map IDs for redemptions.
What makes Voucherify different from other customer loyalty software?
Voucherify is an API-first loyalty engine that integrates fast, scales easily, and uses usage-based pricing so you can start small and grow to enterprise. Unlike others, it unifies promotions and incentives (not just points/tiers) on one platform.
Can I combine loyalty with coupons, referrals, and gift cards?
Absolutely. Use points as rewards, issue store credit, or gate coupons by tier. Everything plays nicely together.

Are you optimizing incentives or just running them?