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Coupon software –
make coupons strategic

You're running a business, not a charity. The right coupon management software turns coupons into
strategic incentives – meaningful for customers, profitable for you.

Revenue

40%

See how Adevinta Subito increased conversions by 40%

Read story

Efficiency

-70%

See how TIER Mobility sped up coupon management by 70%

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Revenue

6x

See how Trainline drove a 6x increase in coupon conversions

Read story

Make coupon codes
more personal

Generate promo codes in all shapes

Use Voucherify coupon software to create and validate millions of universal, personal or random coupon codes to attract, convert, and retain customers – all while protecting your margins, driving repeat business, and nurturing customer loyalty.

Target coupons with your own rules

Get strategically stingy with personalized coupons. Use the Rules Engine to target segments, products, locations, orders or build custom conditions and coupon limits with your own data and events by connecting Voucherify coupon module with your CDP and CEP platforms.

Draft custom coupon journeys

Combine coupons with referrals, loyalty programs, and geofencing. Voucherify isn’t just a coupon plugin – it’s a powerful coupon API with 100+ endpoints, allowing you to design custom coupon workflows across any channel and step in the customer lifecycle.

Mock of a Voucherify Validation Rules Builder for promotion targeting
Visual of a custom coupon experience
Visual of a coupon campaign builder

How does the
coupon engine work?

Connect with API

With our coupon APIs, you can create any coupon setup you need. Just plug in validation and redemption endpoints, and you’re ready to start redeeming discount codes.

Generate coupons

Start with simple stuff like generic coupons and expand to more complex types later, like dynamic offers and personalized coupons to drive customer engagement.

Redeem anywhere

Let deal-hungry shoppers redeem coupons anytime, anywhere – whether it's your ecommerce store, mobile app, kiosk, or even their smartwatch.

Overanalyze each coupon detail

Keep an eye on coupon usage and redemption rates, test out redemption limits, and find the ones that actually deliver the best ROI.
Then, let those insights lead the way for future coupon promotions and customer loyalty strategies.

Set limits for custom-made coupons

Stop throwing your money away on coupons with ultra-precise coupon limits and code ownership options. Control which coupon offers can be stacked and only under very specific conditions.

Optimize coupons on the fly

Mistakes happen, but don’t worry – you can easily fix them with simple coupon search, filtering and live editing options.

Visual of coupon fraud prevention options
Visual of a coupon search and filtering options
Visual of coupon analytics and performance dashboard

Enterprise-ready
coupon software

Keep coupons safe

As an ISO 27001-certified platform, Voucherify is designed for enterprises, providing top-tier security to safeguard coupons from every threat – from AI scammers hijacking promo codes to relentless bots brute-forcing discount redemptions.

Avoid performance hiccups

Manage coupons and discounts at scale with 99.99% uptime and 60 ms response times. Need more? Choose a custom SLA and dedicated data cluster for the performance you need.

Activate coupons anywhere

As an official AWS partner, Voucherify lets you bring coupon promotions and discount campaigns right to where your customers are. Available on the AWS Marketplace, our platform makes generating and delivering personalized promo codes a breeze, with lightning-fast load times and minimal latency.

Voucherify connects to anything with an API:

FAQs for Coupon Software

Can I combine Voucherify coupons with other modules?

Of course! Voucherify's flexible, API-first design makes it easy to mix coupons with gift cards, discounts, referrals, and loyalty programs in one campaign. This not only saves you money on separate tools but also helps you connect the dots between promotions and customer loyalty data for a richer customer profile.

How does Voucherify coupon software work?

Coupons play a crucial role in enhancing customer engagement and retention throughout the customer lifecycle, from acquisition to loyalty. But to make it work, you need the right coupon management software.

Voucherify makes coupon management a breeze! With our solution, you can easily generate, distribute, and track millions of promo codes while setting redempion rules for who, when, and how they can be redeemed. Connect Voucherify to your touchpoints via API for real-time validation, seamless redemptions, and detailed tracking to keep your coupon campaigns running smoothly.

What are some best practices for coupon codes?

Want your coupon campaigns to actually work? Start by making them personal. Unique, targeted coupon codes that match your customers’ interests hit way harder than one-size-fits-all discounts.

Next, make it fun. Think spin-the-wheel, scratch-and-win, or other gamified coupon experiences that people want to interact with. Don’t forget to meet customers where they are. Use email, social media, mobile apps, whatever channels your audience loves, to get your coupons seen and redeemed. And finally, keep your eyes on the data. Track results in real time, tweak what’s not working, and double down on what is. With the right strategy (and some solid coupon software like Voucherify), your campaigns can seriously deliver.

Is there a limit to how many coupon codes can I manage in Voucherify?

There’s no set limit on how many coupon codes you can manage – you can generate, track, and validate millions if needed! Our system is built to handle large volumes smoothly, from creation to real-time redemption. With self-service plans, each campaign supports up to 100,000 unique codes, while enterprise plans offer custom limits to fit your needs.

Do I need a developer to integrate Voucherify coupons with my systems?

We offer extensive docs, sample code, and pre-built SDKs to help you get started, though having developers on hand is recommended for custom setups and complex data mapping. For simpler integrations, our pre-built plugins and connectors can minimize the need for extra work. Bringing in developers ensures everything runs securely and meets your specific business needs. Need support? Let's chat – we'd love to introduce you to our trusted Solution Integrator partners.

How does Voucherify prevent coupon fraud and misuse?

Voucherify helps keep your coupons safe from fraud. Generate unique, single-use codes and set limits on how often they can be redeemed per customer or campaign. With tracking and smart validation rules, like one per email or device, you can prevent misuse while still giving customers a seamless experience with your offers.

What coupon distribution options does Voucherify offer?

Voucherify makes coupon distribution easy and flexible, no matter your campaign needs. With our API-first design, you can automate real-time coupon delivery across web apps, mobile apps, and POS systems. Send coupons via email, SMS, or even social media for maximum reach. We integrated with the most popular CEP platforms, such as Braze, Klaviyo, Batch, MoEngage, Iterable, and more. You can also embed codes into digital or printed materials for in-store and offline promotions – each Voucherify codes comes with a unique barcode and QR code.

Is Voucherify suitable for large-scale or enterprise coupon campaigns?

Absolutely! Voucherify’s cloud-based, scalable design lets you run high-volume coupon campaigns without a hitch. Whether you're generating millions of codes or handling peak traffic on Black Friday, our platform delivers enterprise-grade reliability. It grows with your business, so your promotions stay smooth no matter the demand.

Are you wasting time
and money on generic promotions?
It’s time for a change