Explore Sales Promotion Examples

Re-engagement

Discount coupons

Launch a geocaching challenge with incentives.

Retention

Discount coupons

Offer a discount on the next purchase to first-time customers leaving your physical store.

Acquisition

Discount coupons

Run an exclusive discount campaign for event participants only.

Retention

Loyalty programs

Gratify customers who visit your brick-and-mortar stores.

Re-engagement

Discount coupons

Send an incentive to customers who are close to your physical store.

Advocacy

Referral programs

Offer a referral program that rewards only multiple successful referrals.

Upselling

In-cart promotions

Offer a product bundle where one of the products is free of charge.

Upselling

In-cart promotions

Launch a promotion on a specific product by setting a new price on it.

Advocacy

Referral programs

Offer a giveaway entry for each successful referral.

Upselling

In-cart promotions

Offer a free product with each qualifying purchase.

Retention

Loyalty programs

Give cashback for each qualifying customer purchase.

Upselling

In-cart promotions

Launch a discount for a specific product category only.

Retention

Loyalty programs

Grant every 10th purchase free of charge.

Upselling

Discount coupons

Offer dynamic discounts based on customers' actions in real-time.

Acquisition

In-cart promotions

Offer a free trial of your SaaS product.

Acquisition

Discount coupons

Run a coupon campaign on your partner's offer.

Retention

Discount coupons

Offer an incentive for downloading a mobile app.

Advocacy

Referral programs

Offer a double referral reward for customers who send a referral on the spot from your store.

Acquisition

In-cart promotions

Send ads to the customers of your competitor based on a geofence around their locations.

Acquisition

Discount coupons

Send a discount to all new customers via live chat or chatbot.

Upselling

In-cart promotions

Temporarily donate a percentage of your sales to a charity.

Upselling

In-cart promotions

Offer a discount on all products from the customer’s wishlist.

Acquisition

Discount coupons

Offer a thank you discount coupon for filling out profile information.

Acquisition

In-cart promotions

Launch a promotion inspired by a certain season or holiday.

Upselling

In-cart promotions

Launch a seasonal promotion to sell out the previous season’s stock.

Acquisition

In-cart promotions

Launch a gradually decreasing discount for the first X customers.

Upselling

In-cart promotions

Offer an automatic discount on environmental-friendly products.

Re-engagement

Gift cards

Offer a thoughtful gift card on the customer's anniversary with your brand.

Retention

Loyalty programs

Reengineering

Run a loyalty program like Carrefour MyClub.

Retention

Loyalty programs

Reengineering

Run an app-based rewards program inspired by Starbucks Rewards.

Retention

Loyalty programs

Reengineering

Build a loyalty program like Shell Go+

Advocacy

Referral programs

Reengineering

Run a referral program inspired by Uber Referral Program.

Retention

Loyalty programs

Reengineering

Run a loyalty program like Kiko Milano Kisses.

Retention

Loyalty programs

Reengineering

Run a loyalty program like McDonald's Coffee Rewards.

Advocacy

Referral programs

Reengineering

Run a double-sided referral program with a custom currency like Airbnb’s.

Acquisition

Discount coupons

Offer discount coupons online that can be used both online and offline.

Acquisition

Discount coupons

Launch a standalone, fixed, public discount code.

Retention

Discount coupons

Offer discount coupons to customers who have purchased from you X times already.

Retention

Gift cards

Launch a campaign where the gift card balance has to be spent on more than one transaction.

Re-engagement

Discount coupons

Discount coupon campaign valid only for customers from a specific location.

Retention

Loyalty programs

Create an invite-only exclusive loyalty program for the most valuable customers.

Re-engagement

Discount coupons

Create a shopping challenge "All you can take in 30 seconds” in your physical store or e-commerce.

Re-engagement

Discount coupons

Hide discounts in your physical store or on your website and let customers look for them.

Retention

Loyalty programs

Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee.

Acquisition

Giveaways

Organize an offline to online giveaway by printing promotional QR codes on physical products.

Advocacy

Referral programs

Offer a reward for successful referral to referrers (advocates) only.

Advocacy

Referral programs

A referral program that rewards both, the referrer (advocate) and the referee (invited friend).

Upselling

In-cart promotions

Offer a lower price for higher purchase volumes of the same product.

Upselling

In-cart promotions

Offer three identical products for a price of two.

Upselling

In-cart promotions

Offer a special “bundle” price if a customer buys certain products together.

Retention

Gift cards

Offer a rechargeable gift card to your customers as a pre-paid option to pay for their shopping.

Acquisition

Discount coupons

Offer rewards at your partners’ stores as part of your rewards catalog.

Retention

Loyalty programs

Offer charity-supporting or CSR rewards in your loyalty program.

Acquisition

Giveaways

Create a social media-based giveaway with prizes redeemable in your store.

Retention

Loyalty programs

Allow customers to share their rewards with others.

Retention

Loyalty programs

Show potential rewards as locked and unlock them when the customers earn them.

Retention

Loyalty programs

Reward positive customer interactions with your brand.

Retention

Loyalty programs

Send messages or notifications if customers enter a specific geofence.

Acquisition

Giveaways

Give your customers coupons assigned randomly with unknown upfront (for them) value.

Advocacy

Discount coupons

Incentivize customers to leave reviews of your products.

Retention

Discount coupons

Comfort your dissatisfied customers with a unique discount code.

Acquisition

Discount coupons

Offer a special promotion on your newly launched product to increase market penetration.

Acquisition

In-cart promotions

Offer a discount valid during certain hours or days.

Upselling

In-cart promotions

Offer a temporary subscription plan upgrade to existing customers.

Re-engagement

Discount coupons

Run a geolocation-based discounting campaign with affiliate companies.

Acquisition

Discount coupons

Offer a discount valid only in specific weather conditions.

Acquisition

In-cart promotions

Offer a flash sale on all or selected products to evoke urgency and trigger more sales.

Upselling

Gift cards

Offer temporary free balance to spend to trigger Loss Aversion behavior in your customers.

Upselling

In-cart promotions

Offering free samples as a gift for customers.

Acquisition

In-cart promotions

Create a special offer for a particular social group.

Acquisition

Discount coupons

Offer a happy hours discount for your customers with a standalone voucher code shared via Instagram or other social media channels.

Retention

In-cart promotions

Offer cashback for shopping for loyalty program members.

Retention

Discount coupons

Offer discounts for your employees in your store.

Acquisition

In-cart promotions

Offer a pre-paid product or service to your customers.

Acquisition

In-cart promotions

Offer a different discount value for different segments based on their age.

Advocacy

Referral programs

Create a tiered referral program, where referrers get different rewards based on how many people they have referred successfully.

Retention

Gamified loyalty program with tiers (levels) to keep customers engaged.

Acquisition

Discount coupons

Offer an incentive for double opt-in to increase the number of verified subscribers.

Advocacy

Referral programs

Launch a double-sided referral program aimed at influencers.

Acquisition

In-cart promotions

Offer special promotions available only on your mobile app and not on your website.

Acquisition

Discount coupons

Launch personalized codes that your influencers can share with their audience.

Upselling

Discount coupons

After a customer purchases a product, offer them a discount coupon for similar products.

Re-engagement

Discount coupons

If a customer is inactive for X time, send a personalized discount with your products from their preferred category.

Retention

Gift cards

Give your customers a thank you gift card after their first purchase.

Advocacy

Referral programs

Reward your referrers and referees by giving them loyalty points.

Retention

Loyalty programs

Loyalty program with different tiers. Tiers can differ in reward actions, rewards accessibility, and more.

Retention

Loyalty programs

Deliver more on-brand and unique experiences with custom currency in your loyalty program instead of points.

Retention

Loyalty programs

Launch bonus point days when your loyalty program participants can earn extra points.

Acquisition

Giveaways

Launch an image contest whose winners get to take part in a draw for several available rewards.

Acquisition

Giveaways

Get feedback or personal data from your customers by offering them participation in a fun giveaway.

Advocacy

Referral programs

Double-sided referral program offering subscription prolongation as a reward for both a friend and advocate.

Acquisition

Discount coupons

Offer an automatic discount to all customers who subscribe to your newsletter.

Retention

Gift cards

Refund your customers by offering gift vouchers to maintain liquidity in times of uncertainty.

Acquisition

Discount coupons

A discount given to customers who pay by specific means of payment.

Upselling

In-cart promotions

Buy One Get One – a free second product of the same kind if you purchase one.

Acquisition

Discount coupons

Special discount for new customers, preferably usable once.

Retention

Discount coupons

Celebrate your customer’s birthday by giving them a personalized discount coupon as a birthday present.

Acquisition

In-cart promotions

Make your yearly subscription cheaper than a monthly one to encourage more long-term subscriptions.

Retention

Loyalty programs

A loyalty program that decreases the subscription price based on how long someone is subscribed.

Acquisition

In-cart promotions

A multi-tier cart-level discount that applies a different deal to different customer segments.