You can get rid of unwanted stock by giving it away free of charge. By offering a certain product instead of a discount, you choose what you want to give to the customer, so you can choose a product that has a high margin (which is cheap to purchase for you). The value perceived is higher than the real value (cost) of the product for you. This type of promotion is also a great way to promote a certain (for example new) product.
- You can offer your regular product as a gift or a special, limited edition product. Limited edition products can be more motivating to the customers than regular products as there is no other way of getting it than to meet the promotion’s requirements.
- You can set up your conditions for getting the free product. It can be a minimum order value, specific products in the basket or specific number of products in a basket.
- By adding the product to the customer’s basket automatically when he or she meets the promotion criteria will make the participation in the promotion easier for your customers.