How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Retention

Gamified Loyalty Program with Unlocking Rewards

Show potential rewards as locked and unlock them when the customers earn them.

Example

10$ gift card voucher getting unlocked if the customer has at least 201+ points collected. Lipstick getting unlocked if the customer has 301+ points collected on their account. Information about both rewards is sent via an automatic email or pop-up message.

See how to do it with Voucherify

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Retention

Gamified Loyalty Program with Unlocking Rewards

Show potential rewards as locked and unlock them when the customers earn them.

Example

See how to do it with Voucherify

Main Benefits

This way you can show to your customers which rewards are still waiting for them in the rewards catalog or in the customer cockpit. It adds a gamified feeling to your loyalty program and motivates the customers to unlock the new rewards. Voucherify rewards catalog (customer cockpit) can have locked rewards that will be unlocked once the loyalty program member meets specific criteria (for example, has enough points on balance).

Program rules

Best Practices

Clearly state what is required to earn the next reward – how many points are missing or which activities can unlock them.
Show expiry date of the unlocked rewards.
It would be useful to show all rewards on a mobile app if the rewards can be used offline, at physical locations.

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Learn from Leaders

The reward unlocking mechanism is the same as a well-known stamp collection in bars, cafes, or restaurants. McDonald’s has a loyalty program where if you collect five stamps for ordering drinks, the 6th drink will be free of charge.