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Acquisition
Newsletter Sign-up Discount

Newsletter Sign-up Discount

Offer an automatic discount to all customers who subscribe to your newsletter.

Example

Offer 10$ discount for next purchase if someone subscribes to the newsletter, only if the minimum order is worth at least 100$.

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Acquisition
Newsletter Sign-up Discount

Newsletter Sign-up Discount

Offer an automatic discount to all customers who subscribe to your newsletter.

Example

Offer 10$ discount for next purchase if someone subscribes to the newsletter, only if the minimum order is worth at least 100$.

Main Benefits

Increasing brand awareness with the newsletter helps you stay top of mind. This type of deal also gives you the possibility to contact customers with special offers via email. 


Best Practises

  • Make sure this discount has a once per customer limit to avoid customers unsubscribing and subscribing again to get the discount multiple times. 
  • Add a minimum order amount to incentivize customers to spend more in your store. 
  • You can also offer different discounts like free shipping, free product, percentage discount as a welcome incentive. 
  • A/B test which type of discount and in which amount works best to get customers to subscribe to the newsletter.

Learn from Leaders

Fairytale Brownies, a family-run brownie and cookie store, sends a really sweet deal for newsletter subscribers – a 10% off their next order with a unique discount code. They give a very short window of opportunity to use their offer (only 3 days!) to motivate the new joiners to purchase from them.

Fairytale Brownies

Are you wasting time and money on digital promotions?

It’s time for a change.