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Main Benefits
This is the most desired loyalty reward, especially in the food and retail industry. It is easy to handle, easy to understand for the customers and does not create any future liabilities – a perfect campaign for your retention strategy.
Program rules
Best Practices
- Set the discount so that it won’t hurt your margins. Exclude certain products (for example those with lower margins or already discounted).
- Differentiate the discount level for different loyalty tiers, based on their annual spend.
- It could be set as a discount voucher promotion with limitless use for loyalty program members segment, the verification would work with the loyalty card number set as a voucher code.
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