Voucherify Promotion Example - Build referral revenue sharing for service providers

How to build recurring referral revenue sharing?

Ongoing referral rewards make sense when the value relationship is persistent and when rewards scale with that value.

With Voucherify, you can go beyond generic one-time bonuses and create a self-sustaining incentive loop: service providers refer to high-value customers, and they earn every time those customers transact. Fully automated.

Example: A therapist shares a referral code during a patient’s onboarding. The patient redeems the code and is linked to the therapist. Weeks later, the patient places another paid order. Voucherify issues a reward to the therapist based on that transaction with no dev work post-setup.

How to build it?

Set up a referral program in Voucherify and issue unique referral codes to each service provider (e.g., therapist).
Treat each service provider as a referral code holder who can share their code with customers.
Configure a distribution triggered by referral code redemption to update the referred customer's profile.
Store the referrer’s customer ID in the referred customer's metadata to create a persistent link.
Configure another distribution triggered by the referred customer’s “order paid” event.
Use the distribution to send a custom event that treats the referrer as the rewarded customer.
Pass the referred customer's order value as event metadata.
Use Voucherify’s loyalty engine to issue rewards (e.g., points) to the referrer based on the referred customer’s spend.

Orchestration & setup

Who's needed:

Business or partnerships teams define the referral rules and the percentage of customer spend that should be rewarded to therapists.
Marketing or loyalty teams configure the referral program, the distributions, and the loyalty rules that convert order value into points.
Developers are only needed to ensure order paid or custom events are sent to Voucherify. No external reward logic, databases, or middleware are required.

Time to deploy:

A working proof of concept that issues referral codes, links patients to therapists on redemption, and rewards therapists based on paid orders can be set up in a few hours.

After launch, the same orchestration can be reused to support additional service providers, different reward percentages, or more advanced loyalty mechanics without changing the core logic.