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BOGO Promotion
BOGO Promotion

Buy One Get One – a free second product of the same kind if you purchase one.

Example

Run a BOGO promotion for a whole product category to let your customers choose from more than one product. For example, offer BOGO for T-shirts but include in the promotion, as the free product, only T-shirts below 20$.

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Upselling
BOGO Promotion

BOGO Promotion

Buy One Get One – a free second product of the same kind if you purchase one.

Example

Run a BOGO promotion for a whole product category to let your customers choose from more than one product. For example, offer BOGO for T-shirts but include in the promotion, as the free product, only T-shirts below 20$.

Main Benefits

It is an excellent method of moving surplus products or increasing sales of less desirable items. BOGO Promotion is a great tactic to boost up-selling and cross-selling in your online store. 


Program rules

Best Practices

  • Add validation rules based on cart content or minimum order value to protect your margins. 
  • Alternatively, you can launch a BOGO campaign as a cart-level promotion. This way, you won’t need to send unique discount codes to customers. Instead, if a customer is qualified to receive a discount (e.g., has item X and Y in the cart), item Z will be automatically added to the order for free.

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.