We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our cookie policy

Accept
BOGO Promotion

BOGO Promotion

Buy One Get One – a free second product of the same kind if you purchase one.

Example

Run a BOGO promotion for a whole product category to let your customers choose from more than one product. For example, offer BOGO for T-shirts but include in the promotion, as the free product, only T-shirts below 20$.

arrow pointing left
go back
Upselling
BOGO Promotion

BOGO Promotion

Buy One Get One – a free second product of the same kind if you purchase one.

Example

Run a BOGO promotion for a whole product category to let your customers choose from more than one product. For example, offer BOGO for T-shirts but include in the promotion, as the free product, only T-shirts below 20$.

Main Benefits

It is an excellent method of moving surplus products or increasing sales of less desirable items. BOGO Promotion is a great tactic to boost up-selling and cross-selling in your online store. 


Best Practises

  • Add validation rules based on cart content or minimum order value to protect your margins. 
  • Alternatively, you can launch a BOGO campaign as a cart-level promotion. This way, you won’t need to send unique discount codes to customers. Instead, if a customer is qualified to receive a discount (e.g., has item X and Y in the cart), item Z will be automatically added to the order for free.

Learn from Leaders

No items found.

Are you wasting time and money on digital promotions?

It’s time for a change.