If you run it among your current customers (for example, those that have your app installed or SMS enabled on their mobile devices), this can be a great retention-focused campaign. If you target such ads at new audiences, this can be a great acquisition opportunity for customers who had a good shopping intent but were at the wrong (competitor’s) place. It can help you to “steal” those customers away from your competitors.
- Offer an incentive to motivate customers to come to you, not to the competitor.
- Set up a perimeter a little but further from your competitors’ location to drive the traffic away on time (for example, the parking in front of it).
- You can also target customers who have left your competitor’s geofence offering longer-valid incentives so that the next time they would come to you instead of them.
- If you plan geoconquesting as an acquisition campaign, offer the incentive only to new customers.