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Main Benefits
As you target only the first-time customers, you can increase your chances of retaining them by offering them an incentive to come back. Geofence helps you to send the incentive at the right time, straight after they have purchased from you.
Program rules
Best Practices
- You will need to get the customer location data so you would need them to have your app (or your partner’s app) on the phone to send them such a notification. You can encourage them to install your app at the cashier desk, telling them about the incentives. It could be, for example, your loyalty app or your m-commerce app.
- You can also send another type of incentive, for example a gift card or free product that can be redeemed on the next purchase.
- A simple thank-you note without an incentive is also a way to increase customer retention. You can send it to all your customers, even those you did not want to give an incentive to at that moment.
- This promotion type can also be successfully launched for your ecommerce, without using the geolocation technology.
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