Create a promotion that offers first-time in-store customers a discount on their next purchase. With this recipe, customers receive a follow-up message after leaving your store’s geofenced area, thanking them for their visit and encouraging them to come back with a discount coupon.
This setup helps improve retention by targeting first-time customers with a timely incentive right after their visit. Sending the offer as they leave the store increases the chance of bringing them back for a second purchase.
The recipe uses geofencing to detect when a first-time customer leaves your store area. Once they exit the geofence, they receive a text message with a thank-you note and a discount, such as 10% off their next visit.
To run this campaign, customers need your app, or a partner app, installed so you can access location data and send notifications. You can also test other next-purchase incentives, such as a gift card or free product, and adapt the same idea for ecommerce even without geolocation.
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