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Gamified Loyalty Program

Gamified Loyalty Program

Gamified loyalty program with tiers (levels) to keep customers engaged.

Example

Loyalty program of a hotel chain where the level achieved does not expire but stays with the customer forever. Different levels of the program give different perks to the customers, for example different discount level or extra customer support. The levels can be achieved by spending a certain amount of money on the bookings. For example: Basic level: everyone who has spend >$100, this level offers discounted rates on chosen bookings. Intermediate level: everyone who has spend >$750, this level offers 5% discount for all future bookings. Level VIP: everyone who has spend >$5000, this level offers 10% discount for all future bookings, extra customer support, cancellation free of charge up to 24h before the booking.

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Gamified Loyalty Program

Gamified Loyalty Program

Gamified loyalty program with tiers (levels) to keep customers engaged.

Example

Loyalty program of a hotel chain where the level achieved does not expire but stays with the customer forever. Different levels of the program give different perks to the customers, for example different discount level or extra customer support. The levels can be achieved by spending a certain amount of money on the bookings. For example: Basic level: everyone who has spend >$100, this level offers discounted rates on chosen bookings. Intermediate level: everyone who has spend >$750, this level offers 5% discount for all future bookings. Level VIP: everyone who has spend >$5000, this level offers 10% discount for all future bookings, extra customer support, cancellation free of charge up to 24h before the booking.

Main Benefits

Making the loyalty program tiers based on the total spend in the customer lifetime instead of re-setting the level every now and then makes it more valuable for the customers to stay with the company long-term. This type of loyalty program works well for companies that sell products/services to customers less frequently, for example hotels selling hotel bookings once per year.

Best Practises

  • You can offer different perks than just a percentage discount, for example gift cards as gift for entering a new segment, an extra upgrade to all bookings for certain loyalty level, more flexibility for bookings, priority bookings, priority access to discounts, participation in a referral program (only for chosen loyalty levels) or in giveaways.

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