Create a tiered loyalty program that keeps customers engaged by unlocking better perks as they spend more over time. In this recipe, a hotel chain uses lifetime spend to move customers through levels such as Basic, Intermediate, and VIP, with each level offering stronger benefits.
This setup works well for brands with lower purchase frequency, where customers may only buy occasionally and need a stronger long-term reason to stay loyal. Using permanent or long-lasting levels makes progress feel more valuable and gives customers a clearer incentive to keep coming back.
Customers move into higher loyalty levels once they reach defined spend thresholds. In Voucherify’s example, the Basic tier starts after more than $100 spent, the Intermediate tier after more than $750, and the VIP tier after more than $5,000, with benefits ranging from discounted rates to higher ongoing discounts, extra support, and more flexible booking terms.
Do not limit tier rewards to percentage discounts. This type of program works better when higher levels unlock meaningful perks, such as gift cards for entering a new segment, booking upgrades, more flexible cancellations, priority support, priority access to discounts, referral access, or giveaway participation.
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