Create a promotion that donates a percentage of sales to a charitable cause for a limited time. In this recipe, a brand donates 1% of all sales on National Pet Day, April 11, to a selected animal shelter.
This setup helps you boost sales without discounting your products. It can also strengthen brand image, generate positive PR, and attract customers who care about the cause you support.
The campaign runs for a defined period and ties each qualifying purchase to a donation. Instead of lowering prices, you commit part of the revenue from that day or campaign window to a chosen charity.
Allbirds launched a CSR-focused Black Friday campaign. They have raised all prices by $1 and claimed they will contribute another $1 to make $2 donations for every product purchased on Black Friday.
Choose a charity that fits your brand or matters to your customers, and launch the campaign around a relevant awareness day to make it more timely. Keep the promotion temporary to create urgency, then report back on the donation amount and impact so customers can see the results of their contribution. It also helps to keep a permanent record of your charitable activity on your site, such as on your About page.
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