The Loyalty Lab: Crafting B2C Loyalty Programs That Drive Customer Retention
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Retention
Reengineering
Gamified CSR Incentive Program
Gamified CSR Incentive Program

Offer a gamified incentive program to drive CSR actions.

Example

The Wizard Club's gamified CSR program, "The Next 1 Million Breaths," which won the Visibility Award at the VLM APAC MACHaton 2024.

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Retention
Reengineering
Gamified CSR Incentive Program

Gamified CSR Incentive Program

Offer a gamified incentive program to drive CSR actions.

Example

The Wizard Club's gamified CSR program, "The Next 1 Million Breaths," which won the Visibility Award at the VLM APAC MACHaton 2024.

arrow pointing left
go to cookbook
Retention
Reengineering
Gamified CSR Incentive Program

Offer a gamified incentive program to drive CSR actions.

Main Benefits

The app motivates users to take action on poor air quality days by incorporating gamification. Users can track scores, see country rankings, and compete with friends, making the experience engaging and fun. It fosters a sense of community as users team up to improve their environment, with tailored missions ensuring tasks are relevant and achievable for each user.

Program rules

Air pollution is a significant real-life problem in Thailand, leading to citizen complaints. But, The Wizard Club has found a way to turn these complaints into actions, encouraging people to improve the air they breathe.


Users start by taking a short quiz to provide personal information such as location and lifestyle. This information allows the system to create tailored missions for each user. Every day, users are incentivized to perform missions like taking the subway on a dusty day, riding a taxi, or upgrading their air filters.


The app integrates Voucherify to offer special discounts on partner products and services. These discounts are correlated with air quality – the worse the air quality, the greater the discount – which motivates users to actively participate in improving their environment.

Best Practices

  • The Wizard Club's backend system leverages APIs to pull data from third-party services and handle personalization. This architecture ensures that users receive tailored missions and relevant information based on their location and lifestyle.
  • Voucherify acts as the promo code engine within the solution, managing the special discounts offered to users. Additionally, Contentful is employed as the CMS provider, supplying personalized content, while Vercel serves as the serviceless front-end provider.

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