Meet the brain behind every incentive
Stop spraying discounts and start deciding value. Voucherify picks the right incentive for every customer and context, so you protect margins while maximizing impact.
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Not another promo rules configurator, but an incentive decisioning engine
Voucherify doesn’t just validate offers, it decides what to show, when, and why. Smarter logic, margin-safe choices, and no more one-size-fits-all promotions.
Turn AND/OR into incentive ROI
Let the engine decide the best incentive for each customer in real time, based on who they are, what they’re doing, and your goals. Use nested rules, custom reward actions, and dynamic formulas to power smart, real-time logic.
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Activate incentives when they matter most
Connect Voucherify to your CEP to automatically surface the right incentive, at onboarding, churn risk, upsell, or reactivation. Use real-time APIs to trigger, adjust, or pause offers based on behavior, events, or segment changes.
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Turn incentives into profit center
Skip the dev tickets and hard-coded logic. Set stacking rules, exclusions, and priority logic that ensure the right offer wins, without over-discounting or offer collisions.
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Tie incentives directly to your data
Use metadata, events, and real-time data from CDPs, CEPs, and webhooks to drive smarter decisioning. More context means better targeting and fewer generic offers.
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Run contextual offer qualification
Always return the best eligible offer for a specific customer and context, based on cart, segment, location, behavior, or real-time events.
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Run A/B and multivariate testing
Test discount types, values, and timing across parallel campaigns, without hitting platform limits. Use CEP or CDP data to target precisely and let Voucherify surface the smallest possible offer that still drives conversion.
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Instant offer evaluation at checkout
Voucherify returns eligible discounts, vouchers, or loyalty rewards in milliseconds, right at checkout. Evaluate, validate, and apply incentives in real time without disrupting the customer experience.
Stop abuse before it hits your margins
Enforce redemptions with ironclad logic: limit by customer, channel, time, or usage. Voucherify gives you full visibility into who got what, when, and why, with real-time logs and audit trails for every offer decision.
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Run campaigns without drowning
Manage every offer from one place. Search and filter across campaigns, export results fast, and use the MCP Server for instant queries. Plan with a campaign calendar, reuse what works with templates, and keep everything audit-ready.
Built for the next era of incentives
Open, granular APIs
Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.
Webhooks & event streaming
React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.
Extensible data model
Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.
Fast & global
Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.
Security & observability built in
Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.
Connected with your stack
Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.
Recognized where it counts
Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.
FAQs
Voucherify Incentive Decisioning
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