Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
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Promotion engine so good, it might get you promoted

Run smarter, personalized promotions across the journey, from one platform built for CRM, loyalty, and growth teams who want results, not guesswork.

Auto-applied, rule-based promos
Smarter cart-level logic
Works online and in-store

Not another promotion workaround,
but an API-first promotion engine

Voucherify automatically applies discounts based on rules, while maximizing engagement with behavioral nudges and lifecycle triggers.

Build personalized promotions your ecommmerce can’t

Run BOGOs, bundles, auto-applied discounts, and strikethrough pricing, all in one engine. Voucherify plugs into your stack and extends it with flexible, rule-based promos that actually fit how you sell.

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Use any data for any discount

Trigger discounts based on location, behavior, cart, or any custom data point. Use rules, formulas, and in-session data to fine-tune who sees what, whether it’s a nudge for low-intent shoppers or a promotion for VIPs.

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Prove every promotion pays off

Test different offers, track what drives revenue, and optimize in real time. See exactly which promotions convert and which just burn margin.

Visual of promotion ROI and real time incentive analytics
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Trigger the right offer, right on time

Plug promotions into any point in the customer journey. Build smart nudges, upsells, and cross-sells using real-time qualification and best-deal logic.

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Stop promotion fraud

Control exactly who can use your discounts. Set limits on redemptions, restrict channels, cap budgets, and target only the segments you trust.

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Stack what works

Combine promotions with promo codes, loyalty rewards, or referral perks, only when it makes sense.

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Evaluate complex promos in milliseconds

Run layered discounts, combo offers, and multi-effect campaigns without slowing down. Voucherify processes millions of redemptions with sub-50 ms response times and real-time validation logic that checks every rule.

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Bring promos anywhere customers shop

Bring personalized promotions to life across every channel, from email and mobile to in-store POS. Voucherify syncs in real time with your CEP, app, and POS systems so your incentives work seamlessly online and off.

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Launch your first promotion in minutes

Voucherify slots into your stack without touching your core systems. Launch in parallel with your ecom engine, move fast with SDKs and webhooks, and get from idea to live promo in days.

Built for the next era of incentives

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

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API code snippet
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Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

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SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

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Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

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Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

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Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
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FAQs

Voucherify Promotion Engine

What is a promotion engine?
A promotion engine is software that lets you create, manage, and apply marketing offers, like discounts, coupons, BOGO deals, and more, based on rules you define. It handles when and how promotions are triggered, who qualifies, and what conditions must be met.
What types of cart promotions can I build with Voucherify?
Threshold deals, percent/amount off, BOGO and multi-buy, bundles, free shipping, category or SKU-based offers, item-count triggers, and more. All targeted by segments, products, channels, or dates.
Is there any limit on the number of active promotions?
No hard cap. Teams run many concurrent promotions across channels. Voucherify is built to scale with large catalogs and peak traffic; plan specifics depend on your setup.
Does Voucherify offer any widgets and frontend solutions for promotions?
We focus on powerful APIs and SDKs so you can build the exact UI you need. Voucherify plugs into your storefront, checkout, apps, or POS, no rigid out-of-the-box widget required.
How does Voucherify prevent promotion fraud?
Use eligibility rules, per-customer and per-order limits, velocity and budget caps, and segment restrictions. Real-time validation checks history and context, while logs and webhooks help detect suspicious activity.
Can I stack multiple promotions or combine them with other campaigns?
Yes. Choose what promotions can stack, set priorities or “best offer wins,” and add exclusions by product, category, customer group, or channel. You can also mix promotions with coupons, loyalty, and referrals.

Are you optimizing your incentives or just running them?