API-first Referral Program Software

Go beyond basic refer-a-friend programs and introduce personalized referral programs at scale.
UI shot of the referral validation rules builder and a message with a referral code

Drive conversions with
all-in-one customer referral software

Maximize referral revenue
Base your referral campaigns on cart structure, order history, or custom events. Precisely define when and how the referrers get their rewards.
Automate referral rewards
Take a break. We will send the referral rewards automatically via any marketing channel of your choice.
Understand your results
Discover top refer-a-friend programs and the top promoters within them. Track marketing channels to better understand what drives performance.

Achieve business goals with the world-class referral software

Build a base of brand advocates by launching highly personalized referral programs. Choose any referral method and rewards that are relevant to your unique business objectives.
  1. Use flexible rewards structure and surprise users with unique rewards for both sides – the advocates and invited friends.
  2. Split customers into segments to target the right audience with relevant referral incentives.
  3. Decide to launch single- or double-sided referral schema. You call the shots of how the referral workflow should look like.
  4. Define what a successful referral means to your business with custom events and reward assignment criteria.
See all features
UI shot of the refer-a-friend program builder
UI shot of the validation rules builder and budget limits

Stay in control of the refer-a-friend program budget

Stay in control at an incredibly granular level. Save money on referrals by setting up any success criteria.
  1. Set up expiry date of your referral incentives and deactivate codes on the fly.
  2. Rewards customer purchases or engagements, not just referral invites.
  3. Offer non-monetary rewards for each referred customer to protect your budget.
  4. Identify suspicious referral activity with built-in anti-fraud mechanisms.

Send referral links via any channel

Our referral software will automatically send the right message to the right segment based on their referral level and progress. 
  1. Compose eye-catching referral templates with a built-in email designer.
  2. Deliver referral rewards automatically via email, SMS, push notifications, or marketing other channels thanks to powerful API and webhooks.
  3. Create stunning referral landing pages or integrate our ready-to-go referral widgets into your existing pages.
Explore integrations
Illustration of a distribution manager with a selection of channels and message editor
UI shot of the top 5 referrers and referral program analytics

Choose referral software with analytics and real-time insights

  1. Track your referral performance through various metrics like leaderboards or campaign performance.
  2. Track customer purchases, personal attributes, and their activity on your website related to referrals.
  3. Test several referral scenarios in A/B experiments to find an optimal referral strategy.


Learn more

Enjoy customized onboarding,
strategy consulting, and technical guidance

Use enterprise-grade, dedicated infrastructure

99.99% uptime and round-the-clock support

Launch mission-critical projects with a secure, GDPR- and CCPA-ready platform

Protect your campaigns with user roles and approval workflows

Expand into new markets with multiple currencies and country-based policies

Implement customizable IP restrictions and SAML authentication

Get security reporting and data encryption out-of-the-box

Launch hundreds of scenarios
with single refer-a-friend software

Code snippet with a referral code publication request
Promotion mock of a message with a unique referral code sent to advocate
Code snippet with the redemption API call
Promotion mock showing a mobile message with a referral notification
Code fragment with a list rewards request
Customer cockpit mock with a list of rewards for referrals
Arrow pointing left
Arrow pointing right

On demand Referral Programs webinar

How to maximize the revenue with word-of-mouth marketing and achieve referral goals with Voucherify?
  • What concepts do you need to understand to run successful refer-a-friend programs?
  • Demo of a complex referral use case performed live on the Voucherify Dashboard and our Demo Shop.
  • How to track your programs' performance and tailor it to achieve the biggest ROI and boost brand advocacy?
Watch webinar

See why e-commerce leaders use our referral platform

You'll be in great company
Vincent McCarthy

By introducing the promo codes and referral schemes to our product range, it has allowed our customers to target and incentivize their customers. As a result of releasing this functionality, our customers have seen an increase in their app downloads and as a result growth in the number of bookings they receive.

Read case studies

Are you wasting time and money on digital promotions?

It’s time for a change.

Smart incentives throughout the customer journey

Save your time on development, instead focus on growing your customer base