Smarter incentive orchestration starts here
Trigger the right offer at the right time, in the right channel. Voucherify connects your data, logic, and touchpoints to automate full-funnel incentives that convert, without chaos.
From lifecycle trigger to checkout, orchestrated
Voucherify coordinates incentives across channels and lifecycle stages, then lets you experiment with type, timing, and value to find what actually drives ROI.
Trigger incentives right on cue
Plug into your CDP or CEP and fire off incentives exactly when they matter, like first buys, cart ghosts, renewals, or reactivations.

Send it anywhere, redeem it everywhere
Text it, email it, show it in-app, or scan it at the POS. Voucherify delivers offers through the right channel and keeps them redeemable across all the rest.

Experiment on the fly
Run pilots with specific segments, offers, and rules before going big. A/B test loyalty strategies across unlimited campaigns and optimize as you go without full setup upfront.




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React to events as they happen
React in real time to user actions: purchase, cart add, click, scroll depth, loyalty tier change, etc. Incentives should follow programmable logic, not static rules.
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Control incentive routing & throttling
You need full control over how many incentives are live and who gets what. Set redemption throttling to avoid overuse, enforce budget caps to protect margins, and apply per-channel frequency rules and segment-based targeting.
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Test incentives without anxiety
Test and refine incentives risk-free with the Sandbox and Demo Store environments. Simulate real-world buyer journey and experiment with different configurations and promotion limits to ensure everything works perfectly before going live.
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Switch hammer for a scalpel
Let the marketing team define the promotion logic with custom parameters, conditions, and limits. Choose who qualifies, when discounts apply, and how offers stack.
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Bring order to complexity
Orchestrate loyalty programs and incentives across multiple locations by splitting users and campaigns into individual buckets, ensuring precise targeting for each location or brand.
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Control incentives without drowning
Manage every offer from one place. Search and filter across campaigns, export results fast, and use the MCP Server for instant queries. Plan with a campaign calendar, reuse what works with templates, and keep everything audit-ready.
Built for the next era of incentives
Open, granular APIs
Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Webhooks & event streaming
React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.


Extensible data model
Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.
Fast & global
Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.
Security & observability built in
Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Connected with your stack
Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.
Recognized where it counts
Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

FAQs
Voucherify Incentive Orchestration




