Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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Smarter incentive orchestration starts here

Trigger the right offer at the right time, in the right channel. Voucherify connects your data, logic, and touchpoints to automate full-funnel incentives that convert, without chaos.

Trigger incentives by lifecycle stage
Sync offers across all channels
API-first, AI-ready

From lifecycle trigger to checkout, orchestrated

Voucherify coordinates incentives across channels and lifecycle stages, then lets you experiment with type, timing, and value to find what actually drives ROI.

Trigger incentives right on cue

Plug into your CDP or CEP and fire off incentives exactly when they matter, like first buys, cart ghosts, renewals, or reactivations.

Example of a Connected Content call

Send it anywhere, redeem it everywhere

Text it, email it, show it in-app, or scan it at the POS. Voucherify delivers offers through the right channel and keeps them redeemable across all the rest.

Visual of an omnichannel loyalty wallet experience

Experiment on the fly

Run pilots with specific segments, offers, and rules before going big. A/B test loyalty strategies across unlimited campaigns and optimize as you go without full setup upfront.

Visual of promotion experimentation
Example of a Connected Content callVisual of an omnichannel loyalty wallet experienceVisual of promotion experimentation
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
Michelin story hero image
"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."
Reduced
churn thanks to reactivating dormant users
6x
higher conversions for incentives powered by Voucherify
Read case study
Trainline customer story hero image
“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”
70%
drop in campaign management time
50%
drop in subscription costs compared to previous provider
60%
reduced promotion fraud
Read case study
Hero image for Tier Mobility case study
Visual showing loyalty tiers for travellers and custom events

React to events as they happen

React in real time to user actions: purchase, cart add, click, scroll depth, loyalty tier change, etc. Incentives should follow programmable logic, not static rules.

Visual on stopping promotion fraud

Control incentive routing & throttling

You need full control over how many incentives are live and who gets what. Set redemption throttling to avoid overuse, enforce budget caps to protect margins, and apply per-channel frequency rules and segment-based targeting.

Visual showing multiple active incentives

Test incentives without anxiety

Test and refine incentives risk-free with the Sandbox and Demo Store environments. Simulate real-world buyer journey and experiment with different configurations and promotion limits to ensure everything works perfectly before going live.

Visual of custom business data used for incentive targeting

Switch hammer for a scalpel

Let the marketing team define the promotion logic with custom parameters, conditions, and limits. Choose who qualifies, when discounts apply, and how offers stack.

Visual showing multi-brand and multi-country loyalty management

Bring order to complexity

Orchestrate loyalty programs and incentives across multiple locations by splitting users and campaigns into individual buckets, ensuring precise targeting for each location or brand.

Visual of an incentive calendar

Control incentives without drowning

Manage every offer from one place. Search and filter across campaigns, export results fast, and use the MCP Server for instant queries. Plan with a campaign calendar, reuse what works with templates, and keep everything audit-ready.

Built for the next era of incentives

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to Docs
API code snippet

Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

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SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

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Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

Visual of webhook builder in Voucherify
Visual of custom data model for incentives

Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
Visual of a Gartner logo

FAQs

Voucherify Incentive Orchestration

What is incentive orchestration and how does it work?
It’s the process of designing and managing customer journeys by combining promotions, rewards, and engagement across channels. With Voucherify you automate rules and coordinate journeys with your marketing stack so experiences stay consistent.
How does Voucherify help with A/B testing loyalty programs and promotions?
Create variants with the rules builder, target audiences, and run A/B tests. Track performance and pick winners based on KPIs like conversions, AOV, and redemption rates.
How do I experiment without risking customer experience?
Use a sandbox to test safely, then ship to limited segments or channels first. Real-time validation and budgets/limits protect against errors while you iterate.
Can I combine different types of promotions in one journey?
Yes. Stack or sequence discounts, coupons, loyalty rewards, and referrals. Add exclusions and priorities so the best offer applies without hurting margin.
How can I collaborate with colleagues?
Invite teammates, assign roles, and use approvals. Share data across projects so everyone works from the latest rules and experiments.
How do I measure lift from incentive experiments?
Define control and variant groups, log exposures and conversions, and compare KPIs such as conversion rate, AOV, and retention. Export data or connect to your BI/analytics stack for significance checks.
Can I schedule experiments and automate rollouts or rollbacks?
Yes. Set start/end dates, ramp traffic by segment or channel, and switch priorities or versions instantly via API. Add budgets and alerts as guardrails.

Are you optimizing incentives or just running them?