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Promotion orchestration

Move from ideation to execution in no time with Voucherify’s APIs and friendly interface to orchestrate and automate sophisticated loyalty and promotion journeys.

Efficiency

3 weeks TTM

See how Bosch launched new promotions in record time

Read story

Efficiency

-70%

See how TIER Mobility sped up coupon management by 70%

Read story

Revenue

6x

See how Trainline drove a 6x increase in coupon conversions

Read story

Bring to life any marketing strategy

To make journey orchestration smoother, Voucherify offers dedicated views for each promotion type. This doesn’t rule out promotions combining and stacking. A coupon can be used as reward in a loyalty program, successful referral may result in extra loyalty points, which you can treat as currency – you get the point (pun intended).

Keep the same brand voice

Using an external Promotion Engine shouldn’t mean settling for static widgets that sabotage your marketing efforts. With Voucherify’s whitelabel APIs, you can create branded experiences across every channel for your promotions and loyalty programs, with easy integration into CEPs, CRM systems, POS, and kiosks, ensuring consistency across all touchpoints.

Experiment and optimize on the fly

Easily experiment with smaller segments, promo configurations, and redemption rules to run pilots before big rollouts. Run unlimited campaigns to A/B test and fine-tune your loyalty strategies. With iterative integration, you don’t have to set everything up at once – just start, test, and optimize the customer experience as you go.

Spark collaboration

Simplify decision making with user roles, approvals, and secure data separation. Streamline loyalty journey orchestration by building templates and transferring data between projects. Plus, invite unlimited collaborators – no seat restrictions.

Test promotions without anxiety

Test and refine your promotions risk-free with the Sandbox and Demo Store environments. Simulate real-world buyer journey and experiment with different configurations and promotion limits to ensure everything works perfectly before going live – minimizing risk of human errors and detached data silos.

Visual of an omnichannel loyalty wallet experience
Visual showcasing Voucherify ability to A/B test promotion variants
Visual showing Voucherify enterprise team management features
Visual showing Voucherify demo store and sandbox project
Visual of loyalty and coupons powered by Voucherify

Helping you master modern
loyalty orchestration

Visual of available data integrations and custom metadata

Connect campaigns directly to data sources

Sync data effortlessly with APIs and SDKs. Use metadata, webhooks, and integrations to remove data silos and connect data sources to craft powerful (borderline creepy) promotion and loyalty rules.
Visual of a dynamic promotion formula

Make context matter

Connect Voucherify with marketing automation software to run contextual deals. Dynamic discounts let you adjust discount values based on real-time conditions, making them perfect for a variety of contexts, buyer journeys, and customer needs.
Visual showing promotion personalization and single customer view

Get (weirdly) personal

With a single customer view, Voucherify enables personalized promotions and loyalty programs using real-time customer data, tailored to each individual.
Visual of a tracking dashboard for a gamified loyalty program

Excel at micromanagement

Monitor and optimize loyalty user journeys with powerful search and analytics tools available right in the interface or through API.
Visual of multi-brand and multi-location promotions for retail and ecommerce

Bring order to complexity

Orchestrate loyalty programs and promotions across multiple locations by splitting users and campaigns into individual buckets, ensuring precise targeting for each location or brand.
Visual of validation rules for loyalty programs

Switch hammer for a scalpel

Let the marketing team define the promotion logic with custom parameters, conditions, and limits by using the Rules Engine. Choose who qualifies, when discounts apply, and how offers stack.

Everything you need for
loyalty orchestration

100+ REST API endpoints to model any loyalty journey
100+ real-time webhooks
60 ms average API response time
Highly-reliable platform with 99.99% uptime
Composable and MACH-certified loyalty architecture
GDPR, CCPA, & ISO-27001 compliant
Individual data clusters available globally
Visual of a globe with Voucherify security features

Voucherify connects to anything with an API:

FAQs for Promotion Orchestration

What is loyalty orchestration and how does it work?

It’s the process of designing and managing customer journeys by combining promotions, rewards, and engagement across channels. With Voucherify you automate rules and coordinate journeys with your marketing stack so experiences stay consistent.

How does Voucherify help with A/B testing loyalty programs and promotions?

Create variants with the rules builder, target audiences, and run A/B tests. Track performance and pick winners based on KPIs like conversions, AOV, and redemption rates.

How do I experiment without risking customer experience?

Use a sandbox to test safely, then ship to limited segments or channels first. Real-time validation and budgets/limits protect against errors while you iterate.

Can I combine different types of promotions in one journey?

Yes. Stack or sequence discounts, coupons, loyalty rewards, and referrals. Add exclusions and priorities so the best offer applies without hurting margin.

How can I collaborate with colleagues?

Invite teammates, assign roles, and use approvals. Share data across projects so everyone works from the latest rules and experiments.

How do I measure lift from promotion experiments?

Define control and variant groups, log exposures and conversions, and compare KPIs such as conversion rate, AOV, and retention. Export data or connect to your BI/analytics stack for significance checks.

Can I schedule experiments and automate rollouts or rollbacks?

Yes. Set start/end dates, ramp traffic by segment or channel, and switch priorities or versions instantly via API. Add budgets and alerts as guardrails.
Are you wasting time
and money on generic promotions?
It’s time for a change