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CASE STUDY
How to manage mass refunds and gift cards in the time of pandemic
Switching Careers towards Web Development

Switching Careers towards Web Development

My road towards web development. How to become a web developer? How to make the career switch and what to learn?

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Technical aspects of customer segmentation – data synchronization (part 1)

Technical aspects of customer segmentation – data synchronization (part 1)

Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price.

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Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency.

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Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.

Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.

Personalization in loyalty programs. How to target your loyalty program at selected customers? How not to over-personalize and avoid churn?

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Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more?

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Loyalty Programs Pros and Cons

Loyalty Programs Pros and Cons

The 12 most important pros and cons of loyalty programs. How to make sure your loyalty program brings you the desired benefits? How to prevent it from failure?

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How to build your own promotion engine?

How to build your own promotion engine?

A comprehensive list of features and enablers to think about when you plan building or buying a promotion engine software.

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Planning sales promotions on your digital transformation journey

Planning sales promotions on your digital transformation journey

Insights on digital sales promotions and how to go digital with the help of an API. A case study from the top e-commerce company and their road towards digitization of promotions.

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Tourism and hospitality during COVID-19 pandemic – strategies to overcome the crisis

Tourism and hospitality during COVID-19 pandemic – strategies to overcome the crisis

Economic environment overview, impact of COVID-19 on tourism and hospitality industry. Strategies to adapt to survive the turbulent economic times.

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Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Valuation and Devaluation Effects – a powerful marketing strategy to increase sales by appealing to customer goals.

Why does a snowed-in customer value a snow shovel more? All you need to know about Valuation and Devaluation Effects for marketing and sales.

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How to develop a successful
Coupon Marketing Strategy
and increase your conversion rates

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