Successful COVID-19 Marketing Campaigns that will help your business recover
Innovative COVID-19 marketing campaigns and promotions. Ideas and examples of promotional and discount campaigns done right amidst the pandemic. COVID-19 Response marketing campaigns. Read more
Enterprise-grade discount promotions with Shopify and BigCommerce
What do you need from your Shopify and BigCommerce discount promotions to meet enterprise-grade requirements and double your ecommerce sales with targeted promotions. How to enhance your Shopify and BigCommerce discounts with a brand-new Voucherify plugin? Read more
“Don’t be afraid of the technological side of marketing” – Interview with Nick Allen
Growth Leader, Nick Allen, shares his tips on succeeding with marketing technology for wannabe lifecycle marketers. Advice on how to develop in the CRM space and get the hang of marketing technology. Read more
Price Increase Strategies – how to inform customers about price changes without pissing them off.
Strategies for changes in pricing. How to skillfully switch pricing? And how not to lose customers in the process? Read more
Switching Careers towards Web Development
My road towards web development. How to become a web developer? How to make the career switch and what to learn? Read more
Technical aspects of customer segmentation – data synchronization (part 1)
Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price. Read more
Cognitive Fluency and Customer Decision-Making in Sales
Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency. Read more
Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.
Personalization in loyalty programs. How to target your loyalty program at selected customers? How not to over-personalize and avoid churn? Read more
Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?
Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more? Read more