CASE STUDY
How to manage mass refunds and gift cards in the time of pandemic
Successful COVID-19 Marketing Campaigns that will help your business recover

Successful COVID-19 Marketing Campaigns that will help your business recover

Innovative COVID-19 marketing campaigns and promotions. Ideas and examples of promotional and discount campaigns done right amidst the pandemic. COVID-19 Response marketing campaigns.

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Enterprise-grade discount promotions with Shopify and BigCommerce

Enterprise-grade discount promotions with Shopify and BigCommerce

What do you need from your Shopify and BigCommerce discount promotions to meet enterprise-grade requirements and double your ecommerce sales with targeted promotions. How to enhance your Shopify and BigCommerce discounts with a brand-new Voucherify plugin?

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“Don’t be afraid of the technological side of marketing” – Interview with Nick Allen

“Don’t be afraid of the technological side of marketing” – Interview with Nick Allen

Growth Leader, Nick Allen, shares his tips on succeeding with marketing technology for wannabe lifecycle marketers. Advice on how to develop in the CRM space and get the hang of marketing technology.

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Price Increase Strategies – how to inform customers about price changes without pissing them off.

Price Increase Strategies – how to inform customers about price changes without pissing them off.

Strategies for changes in pricing. How to skillfully switch pricing? And how not to lose customers in the process?

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Switching Careers towards Web Development

Switching Careers towards Web Development

My road towards web development. How to become a web developer? How to make the career switch and what to learn?

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Technical aspects of customer segmentation – data synchronization (part 1)

Technical aspects of customer segmentation – data synchronization (part 1)

Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price.

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Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and Customer Decision-Making in Sales

Cognitive Fluency and its importance in the sales process. Examples of Fluency Effect and actionable tips on how to persuade customers to make a purchase with Cognitive Fluency.

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Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.

Personalization is the new loyalty – Tips and tricks on delivering targeted loyalty programs.

Personalization in loyalty programs. How to target your loyalty program at selected customers? How not to over-personalize and avoid churn?

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Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Value of Variety and Choice Overload in Customer Psychology – When too much choice can decrease sales?

Do customers need variety? When and why too much choice becomes a problem? Is it always better to offer more?

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Loyalty Programs Pros and Cons

Loyalty Programs Pros and Cons

The 12 most important pros and cons of loyalty programs. How to make sure your loyalty program brings you the desired benefits? How to prevent it from failure?

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How to develop a successful
Coupon Marketing Strategy
and increase your conversion rates

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