How Zalando uses coupons

The role of coupon software  in building international success.

Have you ever wondered how Zalando run their coupon campaigns? Have you ever wondered what it takes to roll-out and manage promotions across dozens of channels on this scale? Well, instead of wondering, read on.

Since the first paper coupons appeared in 1887, their value has been increased immensely. Nowadays, over 90% of American people claim that every week they do their shopping with discount coupons. One of the biggest European e-commerce companies which has mastered coupons is Zalando. We’ve investigated over 100 of their coupon campaigns from the last couple of months to better understand their coupon offers and what makes them tick.

 

Understand your target shopper

To create a successful campaign, a coupon must match customer needs. How do you make sure your marketing team comes up with coupon deals that have good customer fit? There’s no silver bullet answer, you have to continuously adjust them to their expectations. And you can only do that by efficient customer tracking and profound analysis of their behavior.

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One of Zalando’s ways of doing this is A/B testing of coupon variants. How does that work you ask? They launch multiple campaigns with various attributes at the same time and just compare the results. This includes testing different coupon features like the discount value, minimum amount to spend, expiry date etc., etc., as well as different segments like locations, marketing channels, gender, or age.

The way it works is that they first roll out to a small customer segment to figure out what converts best. Then, they expand the campaign country- or channel-wide.

Thanks to this approach, they know which products are the most desired and which types of discounts would bring the greatest yield. Next, Zalando applies their insights to future campaigns to become ever closer and closer to customer needs.

Running such kinds of coupon experiments is a cautious way to increase their chances of appealing to customer tastes. Moreover, it also helps Zalando find a balance between campaign profit and costs.

 

Fixed or unique

Another issue which needs to be faced at the very beginning of creating any coupon strategy is the campaign type. Why is it so significant? Because it influences how the above-mentioned customer tracking works. Zalando uses unique and fixed code campaigns and, obviously, this is no coincidence.

Fixed code campaigns can be promoted easily and they’re perfect for increasing brand awareness or attracting the attention of many potential customers. Meanwhile, unique codes are good for customer tracking and controlling of the promotion effectiveness. On top of that, a unique code allows you to reduce coupon code misuse and deliver more details about the customer. They are a veritable mine of priceless marketing knowledge.

Finally, thanks to their coupon software, Zalando can monitor all campaigns across all channels which lets them focus on those yielding the best number of redemptions.

The power of local

Zalando knows that expansion into new markets requires wide-ranging distribution. With the support of local channels, they are able to spread their coupons and reach tons of potential customers. To implement this strategy, Zalando taps into well-positioned marketing companies. For example, Zalando collaborates with affiliates like online coupon platforms such as picordi or alerabat.pl. The cooperation is straightforward; the affiliates are rewarded proportionally to their performance.

Of course, there’s more to it. Other local marketing tactics include:

  • Attaching fixed-code coupons to ads in mainstream websites and printed media
  • Joint deals with other brands, e.g. buy a washing machine to get a gift card code
  • Social channels - Zalando uses their country-specific social channels to promote different coupons for different audiences

As you can imagine, the number of local marketing channels is huge. Tapping into this, Zalando can attract more viewers and eventually turn them into buyers. The key thing is to be able to track coupon popularity and conversion rate per location. Having such tracking machinery in place, they can:

  • use a mixture of short- and long-running A/B tests,
  • figure out what’s best for the local segments,
  • attribute ROI to a particular channel.

Adding all this up, they can ultimately outperform the competition.

Tweaking the incentive

The Zalando team knows that drawing attention with a coupon is only halfway to the redemption and final purchase. They need to convince the indecisive and persuade the hesitant. How? One of the most common tricks to push customers to redeem is to set an expiry date on the coupon code. Creating this sense of urgency makes customers more determined and allows you to reduce the number of abandoned coupons.

Another way of making the code more engaging is to introduce cart-based limits. For example, let’s imagine you could create a coupon valid only if the total amount is greater than some other value e.g. estimated average order value. You might think this sounds like a nice incentive for upselling. And you’re right, Zalando uses it all the time.

But again, they don’t forget about experimenting and marketing personalization, they come up with different price tags for different campaigns, locations, or segments. Testing, testing, testing.

Zalando also found yet another way to increase the order amount through coupons: product-based upselling. One way to achieve this is to remind the customer about other items that he or she may be interested in while they browse the shop. But Zalando does more. They issue coupon campaigns which work only if the cart has specific categories or event specific products in it, e.g. 10% for women’s shoes or $20 for Nike Air Max.

Imagine the possibilities if they could mix these 2 upselling tactics in a single coupon campaign. They can:

 

Round-the-clock

Zalando’s coupon strategy is full of life throughout the year. By rolling out dozens of short-term, diversified and personalized campaigns often, they have gained a large group of followers who visit the online platforms to find a coupon for the shoes they’ve been dreaming of.

By being able to schedule future coupon campaigns ahead of time, Zalando can plan a promotional calendar full of personalized incentives. The calendar isn’t limited to Black Friday and the Christmas period but also for national holidays, sports events, or local festivals like Oktoberfest - you name it.

Moreover, in the unlikely event of running out of ideas, they can partner up with any local or global brands to come up with countless other mutually beneficial deals throughout the year. E.g. they can run a coupon campaign dedicated only to their partner’s employees.


Under control

How can Zalando share coupons through so many channels and still make sure they’re not misused? Again, their coupon software takes care of this. How? With these 3 things:

  • Redemption limit - e.g. fixed codes like Christmas2016 can be used 20,000 times and then they automatically become invalid.
  • The code can be redeemed once per customer.
  • Different coupon codes cannot be mixed in a single order (As you’ll learn in the next post, they can be combined with gift cards, though).

It’s a powerful tactic which lets Zalando precisely estimate the total number of redemptions. Plus, they don’t have to worry that widely advertised public coupons will lead to coupon fraud and eventually generate substantial loss to the business.

Likewise, Zalando keeps unique coupon campaigns under control too. Despite the fact that unique codes cannot be misused as easily, there’s still a need to keep an eye on their performance. The key thing is to limit the number of codes which belong to a single campaign. One of the reasons to do so is to control affiliates. This is important because of the commission Zalando pays them every month.

 

That’s not all

As you can see, Zalando has taken promotional campaigns to the next level. This is only possible because they invested in creating maintainable and trackable coupon software.

To recap, their tactics include:

  • Coupon campaign A/B testing and monitoring
  • Using fixed code and unique codes campaigns
  • Experimenting with coupon parameters: discount value, expiry date, number of redemptions, amount, and percentage type
  • Coupon upselling with minimal order amount and discounts only valid for particular products
  • Scheduling coupon campaigns with a given time-window for the whole year
  • Affiliate partnership with online coupon platforms and other local vendors
  • Launching campaigns only for particular customer segments (employees of company, students etc.)

And by looking at their scale, we’re sure they have it fully automated, otherwise, they would lose big time due to the coupon fraud.

But they’re not done here yet. We’ve only described the tip of the promotional iceberg in this post.

When you visit any Zalando website, you can spot this:

What we haven’t written about is a whole new set of coupon tactics that can run once they capture your email. These tactics allow for more personalized, more trackable, and ultimately more profitable coupon marketing.


Finally, Zalando mastered gift cards too. But we will discuss that next time.


Want to streamline your coupon campaigns like Zalando? 

March newsletter: Email integration, referral programs upgrade, export API

I’m proud to announce a new batch of features, mostly, this is our answer to your requests about email/SMS integration, referral programs workflows, and export capabilities. So, here we go:

MailChimp

The MailChimp integration just got a new workflow. From now on, you can publish codes to any list using a custom merge field. Plus, you can use QR codes next to the text format. Additionally, there’s no need to authorize MailChimp each time, you only need to set it once in the integration settings. Learn more...

Email/SMS distribution (beta)

This one is a major step towards full email coupon marketing automation. There’s a new view called “Distributions” which allows for sending coupon codes via email and SMS in 2 ways. The first one enables you to send a direct email straight from the dashboard. The second lets you define an email workflow based on events, i.e. you can trigger an email when the customer joins a given segment.

So far there are 2 email and 2 SMS service providers supported:

  • Mandrill
  • SendGrid
  • Twilio
  • CM Telecom

Note: If you want to try beta, reply to this email or contact us using the live chat.

Referral programs

We have equipped referral programs with the reward scheme. This means that you can create different levels of rewards for segments meeting different criteria, e.g. if your customer attracts less than 5 customers, he/she gets a $50 coupon, when it exceeds 5, the reward rises to $100. On top of that, you can now choose if a reward is sent every time a referral code is redeemed or if the referrer has to meet additional criteria to get it.

 

Export tool

There’s a new endpoint which enables you to programmatically download a CSV file with coupon and redemption details. It’s worth noting that the export functionality lets you define columns and filters to retrieve only what you’re really interested in. Learn how to export coupons with the API.

You can also download a CSV using the dashboard:

Event history

We store and display a history of events related to Vouchers, Campaigns, Redemptions, Customers, and Products. It can be especially useful for audits because it stores details about who did what and when.

Miscellaneous

The customer profile now displays the codes published to a particular customer.

We solved a number of UI bugs appearing on different browsers.

On the blog and more


Powerful gift card and voucher system

 

In this post, we`re going to take a closer look at gift cards. You will learn how to greatly improve their promotion power using marketing technology. If you are not familiar with gift cards yet, go to the previous post in which we wrote about a variation of a unique coupon code campaign. In this case, a unique code brings up a pre-paid amount to spend in your store. So, it`s time to go through a whole campaign to get to know all the gift card features and maximize your revenue.

 

WHY GIFT CARDS?

As you can probably guess, there is no better way to increase revenue and attract regular customers than by offering a unique and rechargeable gift card. What's more, we’ve taken great care to make this kind of campaign effortless and easy to run.

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Imagine there are customers with pre-paid gift cards in your store; if they are unable to spend it all at once, they will be coming back as long as a positive balance is still on the card. What's more, with high probability, in the long run, they may spend more than is loaded into the gift card. With this approach, it`s an easy way to gain a regular client.

Now, let’s see how to properly and easily launch a gift cards campaign with the help of our flexible infrastructure.

 

INFRASTRUCTURE

Gift cards creation is only the beginning - if you want them to work really successfully, appropriate infrastructure is needed. But no worries! Voucherify provides you with all the crucial aspects of marketing operations and makes them a piece of cake.

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With a dashboard you can

  •  create,
  •  control,
  •  modify,
  •  and monitor campaigns effortlessly.

Below, we`d like to guide you through this infrastructure, step by step.

 

UNIQUE CODES

At the beginning, let’s assume you want to launch many different (in terms of timeframe, value, and other criteria you can find below) campaigns based on a gift cards system at the same time and find out what works best. No problem! You can run A/B tests and find out how to customize future campaigns to maximize revenue. Voucherify always assigns one unique code to a coupon and makes it a valid one-off. The unique code enables you to track and control every gift card and have a birds-eye view of its details. As a result, you can launch as many individual campaigns as you want to and be sure your gift cards are in order. Same as below, where we present an example Campaigns view.

What's more, you can import vouchers from your computer as a CSV file and add them to a campaign or, by using the export tool, download a CSV with previously created coupons.

Following the above-mentioned rule, unique code- unique coupon, we've created a tool to search vouchers just by the code. Furthermore, every Voucherify view contains this field at the top so searching is always fast and easy.

 

BALANCE

Another valuable feature that you can fine-tune as you want to is the number of coupon redemptions:

  • gift card can be redeemed once
  • gift card can be redeemed multiple times. Each code can be redeemed multiple, but a certain number of times or redemptions can be unlimited (as long as the balance is positive, an amount from the card can be spent).

 

MADE-TO-MEASURE

Like you may remember from previous articles, our campaigns wizard is supplied with plenty of options to customize your campaign perfectly; number of redemptions is just one of them. Below, once again, we’ve summed them up

*For more information about validation rules go here.

 

UNDER CONTROL

Once we have gone through creating our campaigns and gift cards, it's time to find out how to run them and still be in control. With Voucherify, nothing is going to happen without your knowledge. For example, if a redemption fails you are notified straight away about all the details; you can send an email and inform the customer about a negative balance. Moreover, if you're seeking more details, all redemptions are visible in the redemption history in the selected campaign view.

 

KEEP YOUR EYE ON THE BALL

To control a campaign effectively, you need a current view of its performance. We thought about this as well; first of all, campaigns balance is visible from the Campaigns view, informing you about already redeemed amounts and any amounts left to spend until the campaign ends.

 

The second valuable tool which lets you constantly watch a changing balance is placed in the Main Project view. Here, you can also find a list with the number of redeemed vouchers sorted by type.

 

STAY AHEAD

Now that we’ve shown you how to have total control, it's time to show you how to take full advantage of it. Being aware of the fact that it's hard to predict the course of a campaign once it’s created, we supplied Voucherify with tools which let you face it head-on! You can permanently improve a campaign in real-time before any complaints appear.

Firstly, when a campaign becomes unexpectedly popular, you can react instantly and add vouchers to the campaign. You can find this option in the detailed campaigns view.

Secondly, if something doesn`t work and things are going badly, you can deactivate a campaign or even an individual coupon at any time. Your vouchers system is elastic like never before! 

 

SPELL IT OUT

We’ve been through an entire campaign, starting from its creation we have reached the point where gift cards are ready to be shared with customers. What now?

All efforts would be in vain if we weren’t able to reach customers efficiently and that’s why a well-fitting distribution is key to ending your campaign with profits. In the following paragraphs, we will focus on the possibilities which are given and prove to you that with Voucherify, distribution can finally be, nice, and easy.

A very comfortable way of distribution needs your email box; you can integrate a MailChimp account with our app and spread gift cards widely via emails. What`s more, with the same simplicity codes can be easily pushed out to customers by sms.

Other possibilities are based on QR codes. But no worries, you can generate them with Voucherify as well. Here, you can take a closer look at the creation process. After gift cards get QR codes, they are ready to be spread with our Mobile App, dedicated to offline coupon tracking, it allows for coupons redemptions in your store.

Prefer a hand-to-hand promotion? No problem. Just print your gift cards with QR codes and that's it!

 

THE TAKEAWAY

Gift cards are getting more and more popular; according to the latest marketing research, more than 90% of US shoppers receive or buy a gift card every year. So far, creating an advanced gift cards campaigns could be a headache but now this problem no longer exists. In this article, we’ve presented a complete infrastructure to relieve your IT team and provide customers with a high-quality service at the same time. If you combine the Voucherify API and a multifunctional, user-friendly dashboard, the recipe for a successful campaign is ready.

Learn more: Keep your gift cards under control with Voucherify

Referral programs, webhooks, campaign monitoring - February newsletter

We’re really proud to announce a massive update to Voucherify. Here are a few highlights: 

  • Referral programs
  • Webhooks
  • Campaign performance monitoring
  • Offline coupon tracking with the mobile app
  • Visual code importer
  • Multiple auth keys per project

Also, we’ll soon be releasing a public roadmap. You’ll be able to see where our focus is at any moment and comment or submit your requests. Watch out for our email! Meanwhile, enjoy the read!

Referral programs

We’ve launched a new type of referral campaign in beta. The basic workflow is as follows: 

  • Define what the rewards are for the referrer and the person referred
  • Define when the referrer gets the reward
  • Define the action when the referrer actually gets the reward, so far these are the possibilities: webhook callout, sms (Twilio) or email (coming soon).

We’ve been putting our effort into making reward schemes flexible, e.g. you can now use customer segments to define under what circumstances a reward should be triggered for a referrer. Learn more about creating referral campaigns by going thru our “Refer 10 friends to get a $100 gift card” tutorial.

Webhooks

As mentioned above, we’ve introduced webhooks to expand the integration possibilities of your coupon infrastructure. For now, you can configure the following 2 webhooks:

  • Referral program webhook (described in the first section)
  • Redemption webhook - invoked when a redemption is made. Voucherify lets you select which redemption statuses should trigger the callout. Learn how to configure your endpoint.

Campaign performance monitoring

The new module gives you an overview of all campaigns effectiveness much more quickly than with the use of Vouchers view or fetching data manually with the API.

Offline coupon tracking - Voucherify App

Download the Android or iOS app, log in to your account and voila! - from now on you can verify and redeem both text-based coupons and QR codes right in your store.

Visual code importer

This new wizard will streamline the data import by helping you map data into custom fields.

Multiple auth keys per project

The new update also brings a new extension to the authorization module. Now you can add (and revoke) any multiple access keys you want to share with your partners. It works for both application and client keys.

And much more

  • Vouchers, Redemption, Segment, and Validation rules filters got a new look.
  • You can create “only once per customer” campaigns without the fuss.
  • Customer profile stores more details about your shoppers e.g. coupon redemption history, geolocation, birthday etc. Use them to create even more specific segments.
  • If one of your campaigns is coming to an end and you think it might be a good idea to extend, you’ll be happy to learn about the “Add vouchers to this campaign” feature!

 

We didn’t forget about developers either:

  • Check out the updated SDKs.
  • The logs view has been equipped with a basic audit trail.
  • We added Twilio integration as part of a referral program. An update is coming soon.

Enterprise plan

Finally, we’ve become ready to help you with mission critical projects. Need a custom integration or a better throughput? Get in touch with one of our technical account managers to talk about everything you are interested in:


Rapid experiments in API-first referral marketing

Have you been aching lately to give referral marketing a go? Or maybe you know that your products and services are being recommended, but you’d like to have access to more information about what’s going on and promote them further?

We completely understand. According to research, such as that done by the guys at Hinge as described in their fantastic book “Inside the Buyer’s Brain” (grab it for free upon registration), it quickly becomes apparent that referrals deserve more of your attention. To quote:

“We wanted to understand how buyers go about searching for the help they need. Where do they look when they want to find a new firm? In our research, we heard the same response again and again: More than 70% of buyers ask a friend or colleague for a recommendation.” (emphasis added)

Extole, who are experts in referral marketing, also make it quite clear in their 2015 book “Referral Marketing Best Practices”:

“Referral marketing is one of your most effective options. It's the third channel alongside SEO and SEM, and it reaches people who those channels can’t. Instead of waiting for people to search for your brand, it proactively reaches high-quality potential customers through people they trust: their friends who already know about you.
Referred customers have higher NPS scores than customers who come through other channels, along with high LTVs. They’re also more likely to share referrals themselves, which means a referral marketing creates a self-sustaining flywheel effect.” (emphasis added)

One year on, in their 2016 publication “Referral Marketing Best Practices”, they nail it down with plain and powerful numbers which emerged from the findings of their research:

“Referred customers are:
- 18% less likely to churn
- 25% more profitable
- 20% higher AOV each year
- 25% higher LTV”

What’s more, it’s not like monitoring referrals efficiency is a new phenomenon. Just take a look at this 2012 article from eMarketer, one of the first things you’ll see is this graph:

Referrals. Kicking butt since (at least) 2012.

Referrals. Kicking butt since (at least) 2012.

And if that’s not enough, you don’t need to search far and wide to find examples of successful referral campaigns, top companies run them all the time.

All in all, the message is clear and universal for businesses of all shapes and sizes: referral marketing is one of the most effective marketing techniques. If you’re not running a referral campaign right now, I urge you to run some experiments right away.

In this post, we’ll show you how to achieve great referrals; you’ll see how a simple referral program can be introduced into your environment without overburdening your developers, thanks to an API-first approach to marketing campaign implementation.

Disclaimer: throughout this post, we will be reviewing our own product: Voucherify, as well as its latest referral campaign features.

What should a referral campaign look like and how would you implement it?

A basic referral campaign you might want to start with could be just a simple formula, such as “recommend 10 friends and you both get 25% off the next purchase”.

To do this, you need to put a mechanism in place that will help you identify customers of yours who bring in new customers – the Referrers – as well as those new customers that the Referrers brought in – the Referees. Then, once you have this information, the mechanism needs to provide both groups with 25% discount vouchers.

For this to work, you will need individual referral codes for your existing customers. You send these codes out to your customers and they give them away to their friends, who will then enter the codes upon making a purchase. As soon as you receive an order with one of the codes, you will be able to catch the referral and reward both the Referrer and the Referee as planned.

At this point you may face a dilemma: You’re most likely already running an environment that covers your e-commerce, CRM, and marketing channels - and you’d like to have referrals integrated into it. But on the other hand, it’s hard to justify putting too much development effort into what is basically just an experiment, and this one sounds like it could easily get tricky during development due to multiple integration points.

Thankfully, you can skip the headache using Voucherify; it not only provides you and your team with a way to run a referral experiment quickly but also to do this in a way that is already integrated into your environment, without any development heavy lifting. Here’s how.

Roll up your sleeves and get to work…

To start, Voucherify comes with a nice web GUI that you can use to set up a referral campaign.

Campaign type selection, the first one of a couple of clicks

Campaign type selection, the first one of a couple of clicks

Once you go into Campaigns and add a new “Referral program”, you can specify the details in just a few steps.

First, you define how to reward your Referees. Here, you can choose from the many types of incentives Voucherify works with, such as vouchers, coupons or gift cards. For the sake of this example, we’ll choose a simple 25% discount voucher.

25_percent_off_discount

Next, you get to choose what the codes that you’re going to send out to your referrers will look like. Each of these codes is essentially a bunch of letters and numbers and you can use any mixture of fixed characters here, as well as placeholders for characters that Voucherify will automatically generate for you to distinguish individual codes and achieve the required fine-grained tracking of referrals.

Next, you are given the option to specify under what circumstances your referees are rewarded. For instance, you may want to reward only new customers who place an order for $100 or more – a very handy option if you plan on devising a more nuanced campaign. In this example, however, we’ll skip this step, as we have planned for no such limitations.

Finally, you are given the chance to introduce similar limitations on rewards granted to referrers. You can specify to which customer segment (newly created or previously configured) you’d like to distribute referral codes – and what type of rewards the referrers are to receive in return for their successful referrals. In our example, we chose to distribute the codes to everyone who has attracted 10 new customers, and a 25% discount voucher was the reward offered.

 

All that’s left to do then is… roll it out, with a little help from your developers.

At this point, you are ready to run the campaign. To do this, you’ll need three things:

Firstly, you’ll need your ensure your customer data is present in Voucherify; so that it knows who to distribute the codes to. You can import customer data on your own, using a bog-standard CSV file. Any CRM you are working with can export a list for you in this format which means getting your hands on the data should be hassle-free. The only thing you’ll need to make sure of is that the data contains everything that Voucherify needs to work with. This is easily achievable with the use of Excel, especially as everything you need to do is carefully described in Voucherify docs.

If you have more development time for this, there’s also a convenient API that you can use to reflect your customer data in Voucherify and keep it consistent with your CRM. This approach has the benefit of scale and pays off quickly when you start working with more referral experiments, keeping your total experiment cost low.

Having migrated the customer data, you’ll need to put something into place that will validate the codes upon checkout: a way for your customers to enter a referral code, and then a bit of code that will pass that code on to Voucherify.

Voucherify makes this much easier than it seems, it’s designed for plug and play. For a web-based checkout, it provides a ready-made widget that your devs can embed in no time that will handle all the necessary input and backend interaction and send back a signal when a code is validated. For other channels, there is a well-documented API your devs can work with that makes it just as simple.

This, again, will only have to be done once. All referral campaigns that you run afterwards can reuse the integration that your devs put into place at this point.

Finally, you’ll need to send out the codes. This is specific to the channels that you work with. Voucherify provides a good API for generating the codes and sending them out, e.g. using MailChimp. Some code work will be necessary here, but once again, we’ve made sure to keep it brief for your devs – and, as usual, once you have publishing infrastructure in place, you can reuse it later.

And that’s it! All that’s left to do is sit back, relax, munch on some popcorn and await the results.

Discover how well it works

Ok, so the codes are out. Now you’ll want to know if people are actually using them as well as how many new customers the campaign is generating.

If you fancy carrying out a quick experiment like the one in our example, Voucherify’s got you covered. In addition to the mechanism for collecting referrals, it also provides you with a dashboard that you can use to visualize and analyze them.  All you need to do is go to the “Campaigns” tab, select your referral campaign and check out the redemption history. This will give you a comprehensive view of all customers that have used your referral codes as well as details of their transactions.

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If you’re looking for a speedy means by which to check if your campaign is gaining traction, there’s no need to look any further. Still, should you wish to analyze the data in more detail, you can always make use of the built-in data export functionality which presents you with all the campaign history data and can be used either in Excel or your BI environment.

…and react when it doesn’t

Once you take a closer look at the data, you may find that not all of your referral sources are equal. Regardless of your target group, it is not impossible, or even uncommon, to find sources of poor quality referrals. For example, some users may repeatedly bring in new customers who make low-value purchases just to get a discount voucher.

Clearly, this kind of behavior can significantly harm the efficiency of your campaign but don’t despair! You’re armed with a weapon with which you can fight back.

With Voucherify, you can protect your campaign by blocking customers that you suspect are trying to exploit it. All you need to do is invalidate their referral codes. I’m sure you’ll agree that it doesn’t get any simpler than that.

In summary

In this post, we’ve shown you how to run a basic experiment for a referral campaign. Voucherify will make it easy for you to run it as a one-off, but where it becomes really powerful is for keeping multiple campaigns in sync across promotions and business environments.

The key to unlocking this power is integration with your existing environment of CRM, distribution tools, etc. This is especially important when you are already running a tailored environment that allows you to experiment with marketing campaigns and scale them quickly and cheaply.

Voucherify is designed with an API first mindset, exactly for the purpose of lightweight and seamless integration into such environments. This guarantees that not only will you find it helpful, but also the developers on your team will appreciate the time savings, and those savings will quickly start accumulating into a much lower total cost of running and maintaining referral campaigns.

There’s more!

In the next post, we will continue on the topic of referral campaigns, focusing on the finer details of integration and getting the most out of the API. Make sure to check it out.

Voucherify is, however, not just a tool for referral campaigns. It will do voucher, coupon, and gift card campaigns. It will allow you to reuse the rewards you define, such as coupons or gift cards, across campaigns. And, most importantly, it will give you low-level API-first access to everything it supports, so that you can integrate it into any kind of software environment and support any marketing scenario.  Make sure to check out all the functionality we offer, there’s plenty to choose from.