How Voucherify and Infobip Work Together to Enable Omnichannel Promotions and Loyalty Programs

Marketers have long understood that including a relevant incentive in a message increases the likelihood of conversion, whether it’s completing a purchase, returning to the app, or referring a friend. A personalized discount code, a loyalty reward reminder, or a limited-time offer are not just engagement tools, they’re conversion levers.

The integration between Voucherify and Infobip exists to solve this problem – how to deliver personalized promotions at the right time and through the right channel automatically. 

Who is Infobip?

Infobip is a global cloud communications platform that enables businesses to connect with their customers across SMS, voice, email, and numerous instant messaging channels, such as WhatsApp, Messenger, Instagram, Viber, and Telegram. With a broad product suite – including Customer Engagement and Data Platforms, chatbot tools, and a cloud contact center – Infobip enables companies to deliver personalized, real-time communication globally by partnering with telecom providers worldwide.

Why do you need Voucherify and Infobip working together?

Executing an omnichannel loyalty strategy at scale, in real time, and across multiple messaging channels is anything but simple.

Most teams face friction at every step:

• Incentives are managed separately from communication tools.
• Messages are sent in bulk with static or generic codes.
• Emerging channels like RCS, WhatsApp, or Viber, which offer higher engagement than email or SMS, add complexity to targeting and content formatting.
• Engineering teams are asked to patch together custom scripts or workflows for each campaign, slowing time to market.

This disconnect results in lost opportunities, promo abuse, and bloated operational overhead. The most painful truth? The messages that should convert often don’t, because they arrive too late, through the wrong channel, or with irrelevant incentives.

“We built Voucherify to be composable by design. This integration with Infobip shows what that means in practice, marketing and support teams can now deliver precise incentives at scale without pinging their developers.” – Tom Pindel, Voucherify CEO

How does the integration between Infobip and Voucherify work?

Incentives only convert when they’re delivered at the right time, on the right channel, and tailored to the recipient. But executing that at scale, especially across modern channels like WhatsApp or RCS, is hard. Marketers often juggle disconnected systems, static vouchers, and engineering bottlenecks.

The integration between Infobip and Voucherify solves this by automating the delivery of personalized promotions through Infobip’s omnichannel workflows, powered by real-time calls to Voucherify’s Promotion Engine. No more manual voucher handling. No more delayed offers. Just clean, programmatic incentive delivery that scales.

1. Event triggers the flow

The process starts when a customer action or scheduled event occurs, for example a customer abandons their cart. These events are usually captured in a CRM, ecommerce platform, or CDP and passed to Infobip’s Flow Builder via API or webhook.

2. Infobip calls Voucherify API

Inside Infobip’s Flow (using the HTTP block), you make a request to Voucherify's API to fetch an existing code or display loyalty points.

You can include metadata or customer IDs in the request to generate context-aware offers (e.g., “10% off for VIP customers in Germany”).

3. Response is returned to Infobip

Voucherify sends back the code or response payload, which Infobip parses. The code or value is extracted and used dynamically in the message template (e.g., “Here’s your 10% off code: {{voucherCode}}”).

4. Message is sent via preferred channel

Infobip continues the flow by sending the message containing the incentive through the user’s preferred channel like SMS, WhatsApp, RCS, or email.

This allows for channel-specific formatting and fallbacks (e.g., try WhatsApp first, fall back to SMS if undelivered).

“The future of customer engagement lies in experiences that are not only personalized but precisely orchestrated across every channel. Our integration with Voucherify is a step toward that future, where intelligent incentives meet omnichannel communication to create meaningful, real-time connections between brands and their customers.” – Veselin Vukovic, Chief Alliances Officer, Infobip

Use cases for Infobip and Voucherify

By combining Voucherify composable loyalty engine with Infobip’s multichannel messaging capabilities, marketers can automate and scale promotions to drive genuine engagement:

1. Automated birthday campaigns

Send birthday-specific vouchers via the customer's preferred channel (e.g., WhatsApp, SMS, Viber), increasing redemption rates and customer goodwill.

2. Cart abandonment recovery

Recover lost sales by sending real-time, personalized discount codes when a customer abandons their cart, delivered via the most effective channel for that user.

3. Loyalty program engagement

Keep loyalty members informed and engaged by sending updates about point balances, tier upgrades, or new rewards across messaging platforms.

4. Event-triggered promotions

Launch flash sales or seasonal campaigns (e.g., Black Friday) with targeted offers sent to segmented audiences via multiple messaging channels.

5.  Appeasement codes

Support agents can generate and send compensation vouchers (like discounts or free shipping) directly through Infobip channels in response to customer issues.

6. Feedback-based rewards

After a support interaction, trigger a satisfaction survey and reward participants with a Voucherify-issued code, encouraging valuable feedback.

This combination of real-time promotion personalization and channel orchestration lets both marketing and support teams deliver relevant, high-performing messages with incentives without engineering involvement.

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Ready to hit any channel with personalized promotions?

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