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How to Create Promotions with Omnichannel Distribution Powered by Braze?

Kate Banasik
Kate Banasik
February 22, 2021
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How to Create Promotions with Omnichannel Distribution Powered by Braze?

Imagine having promotional messages that carry unique discount codes your customers can immediately redeem. To make this scenario even better, you can easily track and analyze who and when used these codes. I am sure that you’re thinking to yourself: “That sounds like a lot of development work and a long time-to-market.” But, what if there is an easier way to achieve that? 

What if you could launch personalized promotions with omnichannel distribution in minutes using two tools that you can quickly integrate? Without the need to involve developers after initial integration.

You can achieve that effect using Braze and Voucherify integration

Braze overview 

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster a human connection with consumers through interactive conversations across channels that deliver value quickly and continuously.

Braze illustration

Voucherify & Braze integration overview 

With Voucherify – Braze integration you can create contextual, personalized promotions with the omnichannel distribution. You can send one-off promo codes, gift cards, or referral codes created in Voucherify to customers using various distribution channels and triggers thanks to Braze. You can also enrol customers into a loyalty program and update them about their progress or other events such as loyalty points expiration using Braze distributions. 

"Creating personalized experiences is imperative for today's brands. As consumer behaviors and expectations shift, brands that double down on personalized customer engagement will see increased conversion rates, retention, and revenue. Our integration with Voucherify provides the best-in-class technology to empower brands to create differentiated, cross-channel messaging campaigns that automatically send personalized coupons, gift cards, and referral codes that are tailored for different segments of customers." Matthew McRoberts, SVP Global Alliances at Braze.

Braze and Voucherify empower you to reach: 

  • Increased conversion rates thanks to personalized incentives reaching your audience at the right time and context.
  • Faster time-to-market of advanced campaigns with developer-friendly API and cross-channel distribution.
  • Campaign budget optimization thanks to fine-grained validation rules and anti-fraud features to protect your budget.
  • Promotions analytics covering the whole customer journey.

Watch our Braze integration webinar to learn more!

Successful Integration Case Study

A great example of the power of Voucherify-Braze integration is the case study of our client, Pomelo. Pomelo, an omnichannel fashion platform, created a highly personalized multi-tiered double-sided referral program. The referral flow was based on streaming user data into Segment, creating relevant messages in Braze, utilizing Branch deep links to ensure users land on the app page or app store, and leveraging Voucherify to deliver personalized coupon codes as referral rewards that saw a 300% increase in conversion. Voucherify & Braze tandem became the main promotion engine for Pomelo’s global growth.

Integration results:

  • Empowered marketing team to launch and monitor the referral program on their own, saving precious development team time.
  • Running the refer-a-friend program across various markets and in different currencies with one holistic tool.
  • 13.000 new customers attracted by the refer-a-friend program and coupon campaigns launched by the Pomelo marketing team.
Pomelo referral program with Voucherify and Braze

How to make your campaigns fly with Voucherify and Braze in four simple steps:

Step 0: Integrate Voucherify and Braze (optional)

Add your Braze API key to your Voucherify account. Synchronize your customer data between Voucherify and Braze. You can either export and import the data or use another integrated CRM tool, like Segment, for real-time data synchronization. 

Connect Braze & Voucherify Promotion Engine
Start by integrating Braze & Voucherify (optional)

Step 2: Choose your promotion mechanism in Voucherify

Choose the promotional scenario. Set the validation rules in Voucherify to tailor coupon, in-cart, gift card, referral, loyalty, and giveaway campaigns. Base your incentives on custom events and triggers achieving high customization levels.

Use a variety of sales promotions: 

  • Personalized coupons
  • In-cart promotions
  • Product bundling
  • Digital gift cards
  • Referral programs
  • Loyalty programs
  • Digital wallets
  • Online giveaways

Target and personalize your campaigns based on: 

  • Purchase history
  • Real-time segments
  • Geofencing
  • Cart content
  • Product information
  • Customer information
  • Promotional budget 
  • Time & calendar
  • Custom attributes (metadata)

Step 3: Create a campaign in Braze

Create your promotional campaign in Braze, using personalization features like Liquid, Segmentation, Dynamic Content, Machine Learning, and more. Add your promotional codes created in Voucherify to the Braze campaign. You have three ways to do so

Using connected content in Braze
  • Custom Attributes: Custom Attributes let you assign coupons, gift cards, loyalty cards, and referral codes to user profiles in Braze. As a result, you can send attached codes and their attributes via Braze campaigns.
  • Promotion Codes Lists: Use Voucherify generated promotion codes and upload them into Braze.

Braze offers the following distribution channels:

  • Content cards
  • In-browser message
  • E-mail, E-mail annotations
  • Mobile and website push notifications 
  • In-app messages
  • SMS & MMS
  • News Feed 
  • And more

Step 4: Validate redemptions via Voucherify

When customers try to redeem your incentives, the request will go straight to Voucherify. We are going to validate the redemption, ensuring that only customers who meet your criteria can redeem it.

Voucherify Codes Redemption Rates
Analyze both successful and failed redemptions

Step 5: Track & optimize your performance

Performance charts will help you drive real business results. You can track your performance directly in the Voucherify or Braze Dashboard or by using integrated CRM and analytics platforms. Get an overview of the full customer journey with open rates, click-through rates in Braze & coupon redemptions, or rollbacks in Voucherify.

Inspirations for Braze & Voucherify Tandem

Welcome campaigns

Welcome discounts or gift card credits increase customer engagement and provide them with a good reason to give you a go. 

“Emails containing coupons offer a 48% increase in revenue per email.” ReadyCloud
Braze & Voucherify Welcome coupon campaigns

You can generate unique codes in Voucherify and send them automatically when a new user signs up. 

Gift card programs

There are many reasons why you should add gift cards to your sales strategy. Standing in consumer’s shoes, free credits are like free money. Why not spend them? Market data shows that gift cards not only drive more sales but also increase average order volume.

Gift cards are perfect for exclusive promotions sent in personalized messages to the most loyal customers. They express your gratitude for their loyalty and naturally lead your best audience to the next purchase.

Gift cards examples with Braze  Voucherify

Behavior-based campaigns

‍Braze gives you a 1:1 customer profile with ongoing updates. Use these insights to capture dormant users and schedule automatic workflow that responds to prolonged inactivity.

Referral programs 

‍In the ideal world, all your happy customers would share their opinion with friends or family and continuously extend your potential reach. In the real world, you need to invest some effort to convert satisfied customers into real brand advocates.

Voucherify lets you create single- or double-sided referral programs. When you add a referral campaign to the Voucherify dashboard you can sync it with Braze and invite your existing customers to join the program.

Referral program with Braze & Voucherify

Loyalty program updates 

Loyalty programs are a great strategy to convert your customers into your brand advocates and increase their purchase frequency and average basket value. However, it is not enough to launch a loyalty program to achieve that. Personalized notifications can help you to remind your customers about soon expiring rewards, missing points to reach a next tier level, missing points to get a new reward or inform your customers about special promotions (for example, double-point days). 

Promo messages with Braze
Example of a loyalty notification

Are you ready to build personalized promotions with omnichannel distribution?

‍Sign up for a free trial and give Voucherify a try. You have 30 days to test your unique ideas for promotions, learn how to put them in Braze messages, and feel the power of a new cross-channel experience created with incentives. No strings attached, no credit card needed.


Build an outstanding customer experience with Voucherify and Braze

Start free trial


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