Segment is a customer data infrastructure (CDI) powered by a robust API. Segment users can collect, analyze, and transfer customer data with ease. What is unique about Segment? It makes the cross-platform data synchronization easier than ever before with simple API and over 300 integrated services.
Personalized promotions are something that customers expect. Now you can use the continuous flow of customer data from Segment into Voucherify. Why? For personalization, of course. Voucherify will track customer data coming from Segment and save it as custom events. You can use these events to divide your audience or create redemption rules. You can also use them as reward-trigger actions in your loyalty and referral programs.
The integration is based on Identities (actions attached to particular customers) which can be called to Voucherify. These customer identities will be saved as Identify custom events. Segment identity calls include customer traits such as gender or email address.