Segment is a customer data infrastructure (CDI) powered by a robust API. Segment users can collect, analyze, and transfer customer data with ease. What is unique about Segment? It makes the cross-platform data synchronization easier than ever before with simple API and over 300 integrated services.
Personalized promotions are something that customers expect. The integration between Voucherify and Segment works in outbound and inbound models allowing brands to use Voucherify as both the Destination and Source of customer data.
The outbound integration provides a continuous flow of customer data from Segment to Voucherify. Here are key actions that you can take to build data-driven campaigns:
The inbound integration supports the flow of data the other way around – from Voucherify to Segment. The integration supports the following events to be sent out of the box:
Thanks to the integration of Voucherify and Segment and its robust API, your brands can quickly transfer customer data from Segment to Voucherify and the other way around. Now, the development team doesn’t have to create a separate app for customer data synchronisation, as it comes out of the box with this integration. The new connector gives data-driven teams access to a single source of truth about customers which in turn results in much more effective and targeted incentives and rewards.