Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors
We're excited to share that Voucherify was included as a Representative Vendor in the 2025 Gartner Market Guide for Loyalty Program Vendors! It’s a fantastic milestone that reflects our continued efforts to build loyalty solutions that help brands attract and keep their customers.
What is the Gartner Market Guide for Loyalty Program Vendors?
The Gartner Market Guide for Loyalty Program Vendors is a report that gives enterprise buyers a clear picture of what’s happening in the world of loyalty software. It helps brands understand what to look for when choosing a loyalty platform, what trends are shaping the loyalty space, and which vendors are worth paying attention to.
It’s not about ranking tools or naming winners – it’s more of a trusted guide for teams who want to build or improve their loyalty programs with the right tech behind them.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
What’s inside the Gartner Market Guide for Loyalty Program Vendors?
The 2025 Gartner Market Guide for Loyalty Program Vendors outlines how loyalty technology is evolving to meet rising expectations. While budgets for loyalty remain steady, brands are under pressure to deliver more, especially when it comes to personalization and data use.
What’s clear is that loyalty platforms are no longer just about rewards. They’re expected to integrate seamlessly with broader marketing tech, support real-time engagement, and help brands build deeper, data-driven relationships. AI and self-service tools are reshaping how marketers run programs, and flexible, modular platforms are gaining ground.
If you're exploring loyalty tech or refining your current setup, the guide offers a solid view of what capabilities matter most right now – and what’s ahead.
What does Gartner recognition mean to us?
We see the Gartner’s recognition as a reflection of our continued growth and the strength of our composable loyalty engine, designed for modern, fast-moving teams. It’s also a nod to the hard work we’ve put into making enterprise-grade loyalty tools more accessible, adaptable, and deeply integrated with marketing, product, and data workflows.
Over the past year, we’ve expanded our capabilities, grown our team, and built new strategic partnerships with companies like AWS, Infobip, numerous POS vendors, and Hightouch.
We launched the Loyalty Accelerator, deepened our collaboration with loyalty consultancies like Omnivy, and kept our focus on helping brands design and run powerful loyalty programs that drive real engagement, but without vendor lock-in and rising subscription costs.
This inclusion fuels our commitment to building product-led, developer-friendly tools that support customer-centric growth, without the traditional platform bloat.
Thanks to our customers, partners, and team for pushing us forward!
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