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Promotion tracking & attribution

Track and optimize performance of every part of your loyalty programs and promotions with advanced loyalty marketing and promotion analytics.

Revenue

40%

See how Adevinta Subito increased conversions by 40%

Read story

Efficiency

-70%

See how TIER Mobility sped up coupon management by 70%

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Revenue

6x

See how Trainline drove a 6x increase in coupon conversions

Read story

From guesstimates to
measurable promotion ROI

Visual of dedicated promotion analytics

Split promotion tracking per module

One-size-fits-all promotion reporting? No thanks. With dedicated analytics for each module, you get the exact data you need – whether it's loyalty performance, promotion ROI, or referral engagement.

Visual showcasing customer segments and single customer view

Track promotion metrics at every level

Use our promotion tracking tools to get insights at every level, from big trends to individual customer behavior. Track engagement, spending, and promo responses with precision, because not all loyalty members are the same.

Visual of coupon analytics and performance dashboard

Gain insights into the promotion funnel

Ever wonder what happens to promotions and coupon codes after you launch them? With detailed funnel tracking, you can follow every step – from the number of offers published to how many get validated and ultimately redeemed.

Visual of promotion validation rules

Manage your budget

Take full control of your budget with granular limits built with the Rules Engine across promotions, customers, loyalty programs, and more. Set your parameters, track spending, and adjust your promotion activities as needed.

Visual showing ecommerce fraud prevention

Keep finger on the pulse

Keep track of every action with audit logs. Whether it’s updates, changes, or who accessed what data, you’ll have a complete history of promotion and promo codes activity at your fingertips.

Visual of a promotion data export to BI tools

Export data to BI tools

Export your loyalty data to BI tools, CDPs, webhooks, and stream processing platforms like Kafka. Pull in promotion insights, combine data, and visualize your performance alongside other business metrics – all in one place.

All the tools you need for
effective promotion tracking

100+ REST API endpoints to pull and display loyalty data
100+ real-time webhooks
60 ms average API response time
Highly-reliable platform with 99.99% uptime
Composable and MACH-certified loyalty architecture
GDPR, CCPA, & ISO-27001 compliant
Individual data clusters available globally
Visual of a globe with Voucherify security features

Voucherify connects to anything with an API:

FAQs for Promotion Tracking

What is promotion monitoring in Voucherify?

It’s real-time tracking for your promo campaigns, coupons, and loyalty programs. See issues vs. redemptions, approvals/declines, and performance trends so you know what’s working and what needs a tweak.

Can I track the performance of individual vouchers or coupons?

Yes. Drill down to single codes to view redemptions, status, and context. Identify top-performing offers and spot codes that need new targeting or rules.

Can I set limits on the number of vouchers or campaign budgets?

Absolutely. Set issuance caps, per-customer and per-order limits, redemption velocity, and overall budgets to prevent overspend and keep promos within guardrails.

Can Voucherify integrate with my BI tools?

Yes. Use APIs, webhooks, and event streams (e.g., Kafka) to pipe data into your warehouse or BI tools. Combine promo metrics with business KPIs for deeper analysis.

Are you wasting time
and money on generic promotions?
It’s time for a change