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2022-10-04 5:30 pm
How Pomelo attracts thousands of customers with smart vouchers

How Pomelo attracts thousands of customers with smart vouchers

How Pomelo attracts thousands of customers with smart vouchers
Industry
DTC
Size
501-1000 employees
Customer since
2019
Location
Asia-Pacific
Interviewee
Anthony Lim, Engagement Marketing Manager

Pomelo is an online fast fashion brand and marketplace for greater Asia. With $52 mln funding in the recent Series C, they focus on providing new arrivals weekly for the fashion forward twenty something to thirty something consumer. Their branded products are sourced with attention to trend, detail, and quality from the fashion capitals of Asia.

"If I was to highlight one benefit of Voucherify, it would be the API versatility."
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Key challenges

  • Growing customer base in 10+ countries.
  • Launching multi-channel discounts and tiered referral programs.
  • Performance monitoring of coupons distributed through partner network.

Pomelo reached out to Voucherify to launch a multi-tiered referral program, but soon moved to other incentive-based campaigns, making Voucherify a central promotion engine for their global growth.

With Voucherify's API, Anthony and his team were able to create a unified incentive experience for every customer touchpoint, including mobile and web apps. The developer-friendly building blocks and native Braze and Segment connectors made integration a breeze. In effect, the marketing team has been equipped with a tool to run and monitor promotional campaigns on their own within a sprint. Pomelo tapped into Voucherify’s built-in distribution capabilities and targeted customers with timely and personalized incentives powered by Braze. One-off coupons delivered with email, flash banners, and through a network of partners let them create a well-oiled omnichannel promotion experience.

Being a true power user of Voucherify, Anthony and his team has built a real-time promotional data pipeline which enabled both personalization and fine-grained control of promotion budget. This wouldn't be possible without Voucherify advanced validation rules based on customer attributes delivered straight from CRM (Braze) through Segment integration. Pomelo team uses predominantly percentage discounts with minimum order amount and customer-based limits (e.g., birthday date). They are planning to expand their use of Voucherify in 2022 to run BOGO campaigns and a custom loyalty program.

“Voucherify enables our team to launch promotion campaigns with every current or future channel with speed and confidence."

Within the first month, the promotional setup helped Pomelo generate 13 000 new customers with discount coupons alone. Geographical and performance scalability of Voucherify’s Promotion Engine made it possible to run promotions with country-based policies and multiple currencies, making Pomelo ready to run future customer acquisition and retention tactics on the new markets. Want more details? Read our article on Voucherify <> Braze integration.

Results

13k new customers attracted by coupon campaigns.
Coupons
Empowered marketing team to launch and monitor campaigns on their own
Coupons
Running promotions across different markets and in different currencies with one holistic tool.
Coupons
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