Now that we’ve learned how to launch offers for specific customer segments and specific products, we can discover how to run cart-level discounts. Why should we do this? Because it has proved to be an effective upselling incentive, encouraging shoppers to spend more and ultimately to increase your average order size.
How to create cart-level discounts
Let’s start with what is a cart-level discount in Voucherify? It’s an offer based on the total value of a shopping cart. In particular, Voucherify lets you define a discount based on 2 cart criteria:
- A total dollar value
- A total product quantity
Here’s how you can use them.
DYNAMIC PRICE WIDGET
What is it and how does it help me? Once integrated into your web checkout page, the widget connects to Voucherify to validate the coupon code provided by a shopper. Not only does it validate the coupon, it also calculates the discounted prices right away.
The important thing is that the coupon validation isn’t equal to the coupon redemption. The customer might validate the code and thus see the new price a number of times before they decide to purchase. The redemption is made when they actually buy something.
You can play around with the voucherify.js widget showcase here.
Other benefits of the widget:
- the layout can be completely redesigned,
- the validation workflow is super flexible - e.g. you can refresh the price once a customer adds items to an order; no additional button pressing is necessary,
- works with every discount type supported by Voucherify,
- It takes care of security by using a separate authentication channel and preventing brute-force attacks,
- It’s free and open source.
DOLLAR VALUE PROMOTIONS
Now let’s get back to cart size deals. To create a dollar value promotion, you need to run the campaign wizard. As you might know from the previous articles, all the limiting parameters can be tuned in the 4th step. In this case, you should tick the Order section and scroll down to the ‘total amount’ field. When you open the drop-down list, you’ll see you can define an amount-based offer with 4 operators:
- More than
- Less than
- In the range of
Imagine the campaign you’re seeing on the picture above is launched and the coupons have been pushed out to customers. When a customer provides a coupon code on the checkout page, Voucherify’s rule engine checks if the order size (dollar amount) is more than 200. If it’s not true, the coupon won’t be redeemed and Voucherify will respond with a reason why (which should then be translated to your customers).
PRODUCT QUANTITY PROMOTIONS
The quantity campaign works in a similar way. Voucherify won’t allow coupon code redemption unless there is a given number of items in the order. One thing worth mentioning here, though is it rarely makes sense to base the discount on the number of order items in general. You’d rather have a value-based offer that targets a particular product. This is possible with Voucherify by combining multiple criteria; you’ve probably noticed this already when we showed you product specific campaigns. See the example below:
NEW RULES = NEW POSSIBILITIES
With cart-level rules, you can tap into new effective incentives that might improve your up- and cross-selling tactics, for example:
- Buy one get one free
- Buy X get Y
- Product bundles
- Spend over X and get free shipping
- And more
If you’re not sure how to model your discount campaign, drop us a line using live chat and we’ll schedule a free demo to show you the many possibilities.