How Trainline drives a 6x increase in conversions with Voucherify and Braze
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Features you love, neatly wrapped in an intuitive API

Free shipping coupons

Offer free shipping coupon codes for predefined orders, segments, locations and more.

Free shipping campaign
How to launch a free shipping campaign?

Product discounts

Offer discounts for selected products and SKUs, instead of whole orders. You can also exclude specific items from the discount.

T-shirt discount campaign
How to launch product-specific campaigns?

Personalized coupon codes

Limit the eligibility of your codes based on an unlimited number of attributes, such as customers, products, SKUs, orders, custom events, metadata, and more.

Anniversary campaign
How to use validation rules?

Generic coupon codes

Create a single code that can be shared with customers via multiple channels.

Welcome campaign
How to create a fixed coupon code?

Unique codes

Generate thousands of unique codes and assign them to selected customers in a few clicks to target specific profiles, protect vouchers from misuse and track ROI.

Bulk of unique codes
How to create a unique codes campaign?

Legacy codes

Continue already existing projects and campaigns, by importing legacy codes into Voucherify.

How to import legacy codes?

Multiple coupon types and values

Choose any type and value of your discounts. A selection of amount, percentage, unit, fixed, and free shipping coupons is sure to cover your needs.

50% off for premium users
How to create a coupon campaign?

Coupons as rewards

Combine your referral or loyalty campaigns with vouchers by offering coupon codes as rewards.

Discount for referrers
How to use coupons as rewards?

Omnichannel coupon distribution

Send codes to customers via email, SMS, or use 3rd party providers.

Birthday campaign
How to distribute codes?

Custom attributes (metadata)

Personalize your coupons with custom pieces of data and extra customer attributes, e.g., gender, favorite products, or payment methods.

Visa credit card campaign
How to use metadata?

Coupon time limits

Prevent coupon misuse or nourish urgency by setting times and dates when your coupons are valid.

Happy hours campaign
How to use time limits?

Coupon redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

Multi-use coupon
How to limit coupon redemptions?

Coupon overview & tracking

Quickly check the details of your coupon codes, including redemption details, validity period, status, and more. Use Dashboard or external BI tools to analyze your coupon campaign performance.

How to track a coupon campaign?

Coupon management

Use API or Dashboard to quickly disable and modify coupon campaigns, including single codes.

How to manage coupon codes?

Custom code patterns

Customize the charset, prefix, postfix, and other attributes of your codes to make them memorable and user-friendly.

Valentine's Day campaign
How to customize the code pattern?

Coupon fraud prevention

Use redemption and budgetary limits, webhooks or email verification to keep your coupons safe.

Session lock campaign
How to prevent coupon fraud?

Coupon budget control

Protect your margins with redemption limits and upper discount value.

Total discounted amount
How to build budget limits?

Any currency

Leverage currency-agnostic API to use different currencies for various markets.

Market-specific campaign
How to set a currency?

Three code formats

Use text, barcode, and QR code formats to align your coupons with the messaging channels.

Mobile app campaign
How to redeem codes offline?

Automated coupon workflow

Connect Voucherify with other apps via webhooks to trigger automatic responses in real-time. Use segments and distribution triggers to automate your campaigns.

Slack notifications
What automations can I use?

Custom errors for coupons

Improve the UX of your coupon codes by including custom error messages informing customers why they were unable to redeem vouchers.

How to create custom errors?

Coupon publication

Assign codes to singular customer profiles to ensure that only selected customers can access your vouchers.

How to assign codes to customers?

Coupon wallets

Use an individual customer space to show which incentives are currently available to the given user.

How to use customer cockpits?

Coupon codes generator

Voucherify comes in with a powerful coupon codes generator. The generated codes can be used for coupons, promotional codes, gift vouchers, serial numbers and many more.

How to use the coupon generator?

White label coupon software

Create a fully branded customer journey with white label coupon software.

How to white label campaigns?

Coupon categories and filters

Segregate coupons into different categories to improve tracking and control. Use coupon serach tool to quickly find problematic promo codes.

How to create coupon categories?

Discount effects

Apply discounts to whole orders, individual products or split them proportionately between items in the cart based on their number or price.

Selected products discount
What are discount effects?

Birthday & anniversary campaigns

Celebrate customers’ birthdays and anniversaries with special incentives and gifts.

Birthday discount
How to create a birthday campaign?

Fixed order discount

Set up a new fixed price on specific orders.

Bundle promotion with a discount coupon
How to create fixed order discounts?

Fixed item discount

Set a new price on individual products or collections when the given discount context occurs.

All sunglasses at $15
How to create fixed item discounts?

Discount stacking

Apply multiple separate discounts to the same order to allow for discount combining and stacking.

Double $5 off discount
How to stack discounts?

Product collections

Product collections group products under predefined criteria.

Discount only for Babies collection
How to build product collections?

Geofenced coupons

Create coupon campaigns for specific segments or product collections based on geolocation information.

-€15 for a specific city district
How to build geofenced campaigns?

Multi-item discount

Offer multiple free items and decide on a discount effect for each item type.

Free product bundle
How to offer multiple free items?

The cheapest or most expensive items

Choose to apply discounts only to the cheapest or most expensive order items. In addition, place additional validation rules that those items need to be meet to qualify for a discount.

The cheapest option only
How to build this discount effect?

Dynamic discount builder

Instead of building separate campaigns for varying discounts, you can build dynamic campaigns where the discount value is calculated on the basis of metadata and arithmetic operators.

Higher discount for higher CLV
How to use the dynamic discount builder?

Campaign qualification

Use Qualification API to pull relevant promo codes based on the customer and order context.

Display available discounts

Personalized gift cards

Limit the eligibility of the codes based on an unlimited number of attributes, such as customers, products, orders, custom events, metadata, and more.

Veterans Day campaign
How to use validation rules?

Any redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

Split gift cards
How to limit gift card redemptions?

Time-limited gift cards

Prevent gift card misuse or nourish urgency by setting times and dates when the gift cards are valid.

Weekend Special Credit
How to use time limits?

Custom attributes (metadata)

Customize your gift card campaign with unique pieces of data and extra customer attributes.

Favorite brand campaign
What is metadata?

Multiple gift card delivery channels

Send gift cards to customers via built-in email and SMS designer, or use 3rd party providers.

How to send gift cards to customers?

Multiple currencies

Preload any currency onto gift cards thank to currency-agnostic APIs.

How to set a currency?

Multiple gift card formats

Use text, barcode, and QR code formats to align your gift cards with the messaging channels.

QR gift cards campaign
How to redeem gift cards offline?

Gift cards as rewards

Combine your referral or loyalty campaigns by offering gift cards as rewards.

Gift card credits for VIP customers campaign
How to create rewards?

Gift card fraud prevention

Identify suspicious activity with built-in anti-fraud mechanisms (e.g., webhooks) and budgetary limits. Assign PIN codes to cards to secure redemptions.

Session lock campaign
How to prevent fraud?

Gift cards tracking

Use Dashboard or external BI tools to analyze your gift card campaign performance.

What are dashboard reports?

Printable gift certificates

Create printable gift cards which later can be used in physical stores or promotional events.

How to create printable gift cards?

Refunds to gift cards

Automate mass refunds to gift cards to preserve liquidity and meet customers’ needs.

Cancelled trip refund

Seasonal gift cards

Launch gift card campaigns inspired by special holidays and celebrations.

Thanksgiving gift card
What are seasonal promotions?

Gift card balance

Quickly modify the gift card balance using API or Dashboard.

Decreasing credits campaign
How to update gift card balance?

Predefined gift cards

Each customer in Voucherify has a unique gift card assigned to their account that you can use as a reward in loyalty and referral campaigns.

Extra credits for leaving a review
What is a predefined gift cards campaign?

Geofenced gift cards

Build gift card campaigns based on how your customers get around.

Airport gift cards
Hot to build geofenced campaigns?

Automatic cart discounts

Reduce the complexity of your discount strategy by applying discounts automatically if the redemption criteria are met.

Order-based promotion
How to create a cart promotion?

Personalized cart promotions

Enhance your promotions with customer attributes and target them at selected segments. Encourage spending from selected customer profiles and reward them for making purchases with your brand.

Berliners-only discount
How to build customer segments?

Item discounts

Offer discounts for selected products, instead of whole orders to drive sales of the particular products. You can also exclude specific items from the discount.

Sunglasses discount
How to run product-specific campaigns?

Free shipping

Increase your sale revenue with auto-applied free shipping promotions for specific orders, segments or locations.

Item count free shipping
How to create a free shipping discount?

Bonus items

Offer a free item to reduce excess stock or encourage customers to spend more.

Extra dessert
How to run a unit promotion?

Promotion tiers

Divide your promotions into tiers to make them not only engaging to customers but also secure for your business. Create stacks out of multiple tiers.

Bigger order, bigger discount
How to use promotion tiers?

Tier hierarchy

While running multi-tier promotions, decide on the promotion hierarchy when the customer is eligible for more than one tier at the same time.

How to set tier hierarchy?

Custom attributes (metadata)

Customize your promotions with unique pieces of data.

No returns cart discount
What is metadata?

Behavior-based promotions

Display promotions when clients perform specific activities on your site.

Session-based discount
What are custom events?

BOGO Campaigns

Create clever product combinations to supercharge up-selling and cross-selling strategies.

BOGO promotion
How to create a BOGO campaign?

Product bundles

By wrapping products and services into bundles at a discounted price, you entice customers to spend more.

The same category bundle
How to create a bundle?

Multiple integrations

Integrate Voucherify with your e-shop within hours. Voucherify comes with several e-commerce integrations out-of-the-box, such as commercetools, BigCommerce, and WooCommerce.

What integrations can I use?

Automatic notifications

Inform customers about promotions via email SMS, landing pages, banners, or use 3rd party providers.

How to send notifications?

Multiple currencies

Use different currencies for various markets.

How to set a currency?

Any redemption limits

Set any redemption limits from single-use to unlimited and everything in between.

Multi-use promotion
How to limit promotion redemptions?

Promotion time limits

Protect budget or nourish urgency by setting times and dates when your promotions are valid. You can build time limits on the level of the campaign or individual tiers.

Flash sale
How to create a flash sale?

Seasonal promotions

Use special occasions and holidays to drive revenue all-year-round.

Christmas promotion
What are seasonal promotions?

Cart promotion insights & analytics

Use Dashboard or external BI tools to analyze the performance of your promotions.

How to read dashboard reports?

Discount effects

Quickly model the ways your discounts should be applied to orders, with discount amount applied to the whole order, select items, or split proportionally between products in the cart.

Add missing items
What are discount effects?

Fixed order discount

Set up a new fixed price on specific cart structures and context.

Auto-applied bundle promotion
How to create fixed order discounts?

Fixed item discount

Set a new price on individual products or collections when the given discount context occurs.

All hair accessories at $10
How to set up fixed item discounts?

Promotion stacking

Apply multiple separate cart-level promotion tiers and discounts to the same order.

Auto-applied stacked promotion tiers
How to stack cart-level promotions?

Product collections

Product collections group products under predefined criteria.

Automatic discount on products from the Spring collection
How to build product collections?

Tiers activity time frame

Each promotion level can have its individual start and expiration date, independent from the general promotion time frame.

Flash sale -20%
How to add a promotion tier time frame?

Geofenced promotions

Target location-based segments and product collections with automatic promotions.

Geoconquest offer
How to build geofenced campaigns?

The cheapest or most expensive items

Choose to apply discounts only to the cheapest or most expensive order items. In addition, place additional validation rules that those items need to be meet to qualify for a discount.

Discount more expensive product only
How to build this discount effect?

Dynamic discount builder

Instead of building separate campaigns for varying discounts, you can build dynamic campaigns where the discount value is calculated on the basis of metadata and arithmetic operators.

Higher discount for specific redemption touchpoint
How to use the dynamic discount builder?

Campaign qualification

Use Qualification API to pull relevant promotion tiers and stacks based on the customer and order context.

Display relevant promotion tiers

Double and single-sided referrals

Choose to reward only advocates or both advocates and friends.

Single-sided referral program
How to build a referral program?

Referral levels

Create referral tiers with more valuable rewards at each step to encourage customers to refer as many friends as possible.

Accumulating referral program
How to create referral tiers?

Any successful referral criteria

Define successful referrals in any way you want with the use of custom events, metadata, and validation rules.

Order-based referral program
How to build custom limits?

Creative referral rewards

Surprise customers with unique rewards for both the advocates and the referees invited friends.

Product-based referral reward
How to create rewards?

Personalized referrals

Enhance your program with customer attributes and target it at selected segments. You can also try encouraging referrals from and to specific customer groups.

Location-based referral program
How to create segments?

Custom referral events

Base successful referral events on customer behaviour beyond making orders.

Review referral program
How to use custom events?

Trackable referral links

Generate simple and catchy referral links that are both a pleasure and a breeze to use and track.

How to define the code pattern?

Custom attributes (metadata)

Customize your referral programs with unique pieces of data and extra customer attributes.

Book a ride campaign
What is metadata?

Omnichannel messaging

Deliver referral codes, updates, and rewards automatically via email, SMS, push notifications, or other channels.

Referral codes via Braze
What integrations can I use?

Combine referral and loyalty campaigns

Reward referrals with loyalty points and run different programs simultaneously.

Loyalty points for referrals
How to rewards referrers with loyalty points?

Referral fraud protection

Identify suspicious referral activity with built-in anti-fraud mechanisms (e.g., webhooks).

How to prevent fraud?

Time-limited referrals

Set up the expiry date of your referral incentives and deactivate codes on the fly.

1-month subscription referral program
How to use time limits?

Referrals tracking

Track your referral performance through various metrics like leaderboards or campaign performance. Use API to get full customer activity or extended metrics related to the chosen campaign.

How to track a referral program?

Customer cockpits

Use an individual customer space to show which incentives are currently available for the given user.

How to use customer cockpits?

White label referral program

Create a fully branded customer journey with a white label referral powerhouse.

How to launch a branded referral program?

Geofenced referral programs

Enhance the targeting and reward mechanisms of your referral program with location and travel data.

Geofenced referral program
How to build geofenced campaigns?

Dynamic referral discount

To gamify your program, you can build a dynamic referral discount carried by the referral code.

Higher referee discount for specific location
How to use the dynamic discount builder?

Point-based loyalty

Reward customer activity and purchases with loyalty points exchangeable for unique rewards.

Instagram campaign
How to create a loyalty program?

Personalized loyalty program

Enhance your program with customer attributes and target it at selected segments. You can also nourish loyalty of the selected customer segments and top brand advocates.

Thank you campaign
How to create segments?

Custom earning rules

Reward customers for making orders, custom activity, or entering new segments.

Newsletter sign-up loyalty program
How to use earning rules?

Loyalty tiers

Create loyalty tiers with more valuable rewards at each step to encourage customers to take an active part in the program.

VIP limited edition program
How to create loyalty tiers?

Any loyalty reward

Offer monetary, material, and non-monetary rewards that resonate best with your audience.

Charity loyalty program
How to create rewards?

Omnichannel notifications

Deliver loyalty cards, rewards, and other information automatically via email, SMS, push notifications, or other channels.

Push notifications for loyalty
What integrations can I use?

Custom attributes (metadata)

Customize your loyalty programs with unique pieces of data.

Extra points for Women’s Day
How to use metadata?

Loyalty points as cash

Your customers can cover a part of the payment by applying a loyalty card ID as they would with a gift card or a coupon code.

1$ = 2 loyalty points
How to add pay-with-points reward?

Fixed and proportional points assignment

Offer fixed or proportional number of points for customer orders to encourage bigger purchases.

Double loyalty points campaign

Loyalty fraud prevention

Identify suspicious loyalty activity with built-in anti-fraud mechanisms (e.g., webhooks).

How to prevent fraud?

Membership loyalty campaigns

Build membership programs that offer exclusive benefits for top-tier customers and build goals for your customers.

Premium shoppers shop for free
How to build a membership program?

Online and offline points redemption

Engage brick-and-mortar shoppers with Voucherify native mobile app to boost participation in your loyalty program among the less digital audience.

Loyalty program for a pub
How to redeem points offline?

Time-limited loyalty

Set up the expiry date of your loyalty incentives and deactivate loyalty cards on the fly.

How to create time-sensitive loyalty program?

Loyalty program analytics

Track your loyalty performance through analytics overview and detailed customer engagement rates.

How to track your program?

Automated loyalty workflow

Connect Voucherify with other apps via webhooks to trigger automatic responses to provide exceptional customer experience.

Google Forms survey
What are webhooks?

Customer cockpits

Use an individual customer space to show which incentives are currently available for the given user and allow customers to redeem rewards on their own.

How to use customer cockpits?

White label loyalty programs

Create a fully branded customer journey with a white label loyalty powerhouse.

How to launch branded loyalty campaign?

List customer activity

You can invoke one single API method and get either full customer activity or extended metrics related to the chosen campaign.

How to list customer activity?

Earning rules activity time frame

Individual earning rules in your loyalty program can have specific activity periods, independent from the whole program time frame.

Extra points for setting up an account in a limited time frame
How to limit earning rules time frame?

Geofenced loyalty programs

Enrol only customers from the predefined locations or base your reward actions on dynamic geofencing.

Local loyalty program
How to build geofenced campaigns?

Proportional earning rules

Calculate points proportionally in earning rules based on the amount spent, quantity of items in cart, customer metadata and more.

Products quantity earning rules
How to build proportional earning rules?

Points expiration

Increase urgency with point expiration policies. The expiration date is taken into consideration in the redemption process (points with the soonest expiration date are used first).

Point expiration notifications
How to set up a points expiration policy?

Are you wasting time and money on digital promotions?

It’s time for a change.