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The Complete Guide to Discount Coupons

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  • What limits to use and how to build an effective coupon journey?
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Promo strategies
What Discount Limits Should You Use?
Karolina Kmita
Karolina Kmita
August 2, 2023
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What Discount Limits Should You Use?

The allure of a well-timed discount can spark interest, prompt impulse purchases, and even turn one-time shoppers into loyal advocates. However, as enticing as discounts may be, their uncontrolled use can lead to financial troubles for your brand. This is where the art of discount limits and validation rules comes into play.

In this blog post, I will discuss discount limits and validation rules, unraveling their significance in the realm of pricing and revenue management. Let's explore how you can use Voucherify to help you juggle multiple hats of discount limitations at once without the need to engage your developers.

{{The Complete Guide to Discount Coupons}}

What are discount limits and how do they work?

Discount limits are pre-set rules that companies use to control who, when, and how can use the promotion. The main purpose of campaign limits is to avoid making their discounts open for anyone, which can quickly lead to burned margins and fraud. Discount limits include can operate on several levels:

  • Validation rules – limits that outline who can use a discount and under what conditions (e.g., order, product, or custom shopping contexts).
  • Customer segmentation – grouping customers based on similar characteristics or behavior patterns lets brands better understand and cater discounts to their specific needs and preferences.
  • Discount effects – rules defining how a given discount will be applied to a customer's cart (e.g., only the cheapest order item).
Voucherify dynamic discount formula example

What discount limits should your brand have?

Implementing well-defined discount limits is essential to safeguarding your brand's financial stability, ensuring that enticing offers do not lead to potential losses while simultaneously delighting your customers with fair and transparent pricing practices. Below, you will find a list of essential considerations to help your brand establish the right thresholds for discount restrictions:

1. Eligibility criteria

Clearly outline the eligibility criteria, defining the target audience that can use the coupon or promotion, such as new or existing customers or any other specific demographics, ensuring the offer reaches the intended recipients.

2. Coupon validity period

State the coupon's start and end dates to establish a definite timeline within which customers can redeem the offer.

3. Discount value

Specify the value of the coupon, whether it provides a percentage off, a fixed amount, free shipping or if it includes specific products or services eligible for the promotion.

4. Budget constraints

Given the budget limitations, you have the ability to manage your promotion expenses by establishing safety thresholds that will automatically disable the promotion once those budget limits are reached.

5. Order volume

These rules are relatively easy to understand as they rely on the lowest and highest possible total value of the order, encompassing everything in between.

6. Exclusion guidelines

Clearly state any items or categories excluded from the coupon's application, like gift cards, on-sale products, premium items, or specific brands, to prevent confusion or misuse.

7. Usage limitations

Detail any restrictions on coupon usage, such as validity within specific geolocations or minimum spending thresholds.

8. Coupon stacking policy

Clearly define whether coupon stacking is allowed, indicating whether customers can combine multiple coupons or discounts on a single purchase.

9. Redemption process instructions

Explain how customers can redeem the coupon code and specify the coupon redemption limit, whether it’s valid for online checkout, in-store use, or any other specific instructions for redemption.

10. Anti-fraud measures

Incorporate strategies to prevent coupon abuse or fraudulent actions, which may entail limiting a number of redemptions, assigning unique coupon codes to single customer profiles, disallowing coupon reproduction, sharing on social media platforms, resale, or any unauthorized use of the coupon.

11. Email verification (double opt-in)

Implementing a double opt-in, you can require customers to confirm their choice twice, reducing the risk of unintended discounts or unauthorized use. This extra layer of verification enhances transparency and safeguards against potential misuse of discount offers, fostering trust and credibility with customers.

12. Acceptable payment methods

By specifying accepted payment options upfront, brands prevent confusion and potential frustration during the checkout process. This clarity helps customers make informed decisions and increases the likelihood of completing the purchase.

13. Focus on specific products and SKUs

Defining specific products and SKUs, you can offer a price reduction on a particular product or a set of items when customers add them to their shopping cart, encouraging them to come back to your online store when they know they can save money on beloved products.

How to offer limited discounts that won’t kill your margins?

Setting up different discount limitations and conditions makes a world of difference for your marketing and sales teams. With fine-grained voucher rules, your colleagues can run various scenarios while simultaneously learning which campaign performs best. Without it, your discount codes are likely to be used extensively by a chunk of an audience that is not even supposed to receive them  — which results in you losing a lot of money, energy and a tad bit of faith in humanity. But how do you come up with discount limitations that won’t kill your margins? Here are some tips to implement limited discounts:

1. Set clear limits

Define the scope and duration of the discount offer. Be transparent about the time frame, quantity and general terms and conditions of your discount. This prevents customers from expecting discounts all the time and helps you control the impact on your margins.

2. Segmented discounts

Instead of offering blanket discounts to all customers, target specific customer segments. Identify loyal customers, first-time buyers, or those who have abandoned their carts. Personalized discounts can generate higher conversion rates without reducing margins on all your products or services.

3. Minimum purchase requirements

Set a minimum order value for customers to qualify for the discount. This encourages customers to spend more to avail the discount, increasing your average order value and offsetting the discount impact on margins.

4. Bundle offers

Bundling products or services together at a slightly lower price allows you to still offer a discount while maintaining the margin on individual items.

5. Think loyalty programs

Create exclusive membership or loyalty programs where customers can receive periodic discounts or special offers. This incentivizes repeat purchases and fosters customer loyalty.

{{The Definitive Guide to Loyalty Programs}}

6. Limited product selection

Offer discounts on specific products or product categories instead of your entire inventory. Focus on items that have higher margins or slower sales, so the impact on your campaign budget is minimized.

7. Time-bound promotions

Run short-term promotions such as, for example, flash sales to create a sense of urgency. Limited-time offers can spur immediate purchases, but they won't persist long enough to significantly impact your margins.

8. Upselling and cross-selling

Use your limited discounts as an opportunity to offer BOGO deals, or cross-sell higher-margin products. This way, even if you offer a discount on one item, you can recover some margin from the additional items sold.

9. Volume-based discounts

Instead of a percentage-based discount, consider offering discounts based on the quantity purchased. This encourages customers to buy more while still providing an incentive. You can combine your volume-based discounts with a tiered  loyalty program, assisting you in upselling the product your customer is already interested in purchasing.

10. Limit the number of redemptions

Put a cap on the number of times a customer can redeem the discount. This forbids a single customer from repeatedly taking advantage of the offer, helping you to prevent discount abuse.

11. Track and analyze

Monitor the impact of discounts on your sales, revenue, and margins. Analyze the data to ensure that the discounts you offer are generating a positive return on investment.

How to set up discount restrictions with Voucherify?

Here, at Voucherify, we love to let our customers have a handle on their dreamed promo campaigns. That’s why we offer plenty of discount limitations that will enhance the specificity and success rates of your campaigns.

What if you wanted to limit voucher validity to a particular group of prospects? Or what if a gift card should be valid only for specific products? We’ve got you covered with this set of discount limitations:

  • Timeframe – start and expiry date, or specific validity time frame (e.g., only Fridays from 5pm till 9pm).
  • Redemption number limitations – helping you define if a given customer can redeem a voucher once or multiple times.
Setting up redemption limits in Voucherify dashboard
  • Customer segments conditions – assisting you in defining segment conditions applicable for a given discount.
  • Product conditions – allowing you to create promotions based on specific products and SKUs by analyzing the content of the shopping cart, bearing in mind such things as  the quantity of items.
How to set product conditions in Voucherify
  • Budget constraints – helping you to manage your promotion budget by establishing safety thresholds that will automatically stop the promotion once those limits are reached)
  • And more – with Voucherify metadata capabilities, you can build fully custom restrictions on top of your business data.

How to leverage metadata for custom discount limits?

Leveraging Voucherify's metadata feature for discount limits opens up a world of creative possibilities for brands. This way you can design unique and targeted discount campaigns that engage customers, boost sales, and strengthen your brand's image via fully custom promotion limitations.

Using Voucherify metadata to set discount limits

Imagine you’re a local restaurant owner wanting to offer a discount on popular local products, encouraging customers to support your local businesses. With Voucherify you can run a location-based “Local Heroes” discount campaign that targets customers within a specific region and foster a sense of community pride.

Or let's say you own a seaside resort and you want to offer a special deal for a weekend getaway. You can create a time-limited discount campaign with a unique code that applies only to bookings made for the upcoming weekend. This will encourage people to plan a spontaneous trip and help boost bookings during quieter times.

With Voucherify, you can unleash your creativity and craft discount limits that are as unique and captivating as a treasure map leading to hidden discounts.

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