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Product Bundling

Product Bundling

Offer a special “bundle” price if a customer buys certain products together.

Example

As a restaurant, offer a special price if someone buys the daily lunch menu consisting of three items, each of the products from one of the categories: soups or appetizers, main dishes, and desserts. The daily menu will have a set price and be available only during lunch hours, 12 PM through 3 PM, Monday to Friday.

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Upselling
Product Bundling

Product Bundling

Offer a special “bundle” price if a customer buys certain products together.

Example

As a restaurant, offer a special price if someone buys the daily lunch menu consisting of three items, each of the products from one of the categories: soups or appetizers, main dishes, and desserts. The daily menu will have a set price and be available only during lunch hours, 12 PM through 3 PM, Monday to Friday.

Main Benefits

This helps you upsell your products or services to the customers. It works exceptionally well with complementary products. This can also help you to bring the average basket spend higher. 


Best Practises

  • You can apply product bundles both as an in-cart discount (without the need for a voucher) or as a discount voucher. 
  • Product bundles can bundle two or more products together, either specific products or products from certain category. 
  • The bundle price can be a fixed price for the bundle or a percentage off each product that is within the bundle. This is the same amount in the end for the customer but is calculated differently for accounting purposes. 
  • You can consider setting a limit of using the promotion once per customer or once per customer per day, whatever makes sense for you from a business perspective, to avoid abuse. 
  • Product bundles can be used for physical products, software products, services, basically anything. Hairdressers often bundle services and offer a lower price for cutting, dying and styling hair, for example.
  • One type of a product bundle is BOGO or buy 2 get 3 and similar promotions.

Learn from Leaders

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