Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors
0
Days
0
Hours
0
Minutes
0
Seconds
Read more
2025-05-21 12:00 am
2025-03-14 12:00 am
2025-05-20 12:00 am
2025-04-22 12:00 am
2025-01-13 12:00 am
2024-10-03 12:00 am
2024-09-23 12:00 am
2024-09-18 12:00 am
arrow pointing left
go to RECIPES
Upselling
Product Bundling

Offer a special “bundle” price if a customer buys certain products together.

How it works?

As a restaurant, offer a special price if someone buys the daily lunch menu consisting of three items, each of the products from one of the categories: soups or appetizers, main dishes, and desserts. The daily menu will have a set price and be available only during lunch hours, 12 PM through 3 PM, Monday to Friday.

Gif example of fraud prevention

This helps you upsell your products or services to the customers. It works exceptionally well with complementary products. This can also help you to bring the average basket spend higher. 


Program rules

Best practices

  • You can apply product bundles both as an in-cart discount (without the need for a voucher) or as a discount voucher. 
  • Product bundles can bundle two or more products together, either specific products or products from certain category. 
  • The bundle price can be a fixed price for the bundle or a percentage off each product that is within the bundle. This is the same amount in the end for the customer but is calculated differently for accounting purposes. 
  • You can consider setting a limit of using the promotion once per customer or once per customer per day, whatever makes sense for you from a business perspective, to avoid abuse. 
  • Product bundles can be used for physical products, software products, services, basically anything. Hairdressers often bundle services and offer a lower price for cutting, dying and styling hair, for example.
  • One type of a product bundle is BOGO or buy 2 get 3 and similar promotions.

Learn from Leaders

Find Next Inspiration

Are you wasting time
and money on generic promotions?
It’s time for a change